- Paperback: 158 pages
- Publisher: CreateSpace Independent Publishing Platform; 3 edition (January 2, 2013)
- Language: English
- ISBN-10: 1481838067
- ISBN-13: 978-1481838061
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Average Customer Review: 394 customer reviews
- Amazon Best Sellers Rank: #1,009,704 in Books (See Top 100 in Books)
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SEO Made Simple (Third Edition): Strategies for Dominating the World's Largest Search Engine 3rd Edition
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From the Author
I'm so excited to be sharing the latest edition (5th) of SEO Made Simple. This book is now printed in over a dozen countries and has sold more than 30,000 copies - and for good reason. More people than ever are discovering the power of organic rankings for their websites, blogs and other digital assets.
About the Author
Michael Fleischner is a search engine optimization (SEO) and Internet marketing expert with more than 15 years of online marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also an author and Founder of Big Fin Solutions, a leading search engine optimization and reputation management company. In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities. Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development and marketing role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles in online marketing and business development for Fortune 1000 companies. While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop.com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization. Michael's first book was published in 2008 under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine which is now in it's third edition and is today's top-selling SEO guide. Since the publication, Michael has presented at leading companies and provided SEO consulting through his search engine optimization consulting company, Big Fin Solutions and continues to deliver online training, programs, and search engine optimization related services. Today Michael helps companies all over the world improve organic rankings and online reputation with his company Big Fin Solutions.
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Top customer reviews
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All this being said everything he said is true, but general SEO knowledge. If you are looking for something more this book is not for you, if you are clueless when it comes to SEO this book will be great for you..really. Hope this is helpful, wish i had read this review.
~The Rebecca Review
This is a great starting point for small businesses that just created a website and want to put themselves on the map. The latest internet marketing skills is essential to creating a profitable website. Google's algorithm is always changing and it is important to stay ahead of the latest search engine ranking techniques to drive more traffic to your website.
This book is a great read and highly recommended!
The book appears self published which I have no problem with but like someone else said he uses links to his website at the bottom of every page. I am not against this, but I am against interruption marketing which is what that does.
He obviously does not give away all his secrets, if he did there would be NO reason to hire him so he gives away the basics, can't blame him, but I also can't give this book a great review. I know he used the process in the book to get his website up to snuff however he doesn't mention how he keeps it up to snuff or what happens if a competitor reads this book and takes me over?
Some information in the book I have already found is out of date. Adlabs microsoft commercial intent tool? Without that it seems there is no way to determine the commercial intent of a keyword or there are no other suggestions for alternatives. A little disappointing.
With all that said Michael is obviously trying to raise his status with the self-published-book-I-am-now-an-expert route which to his reputation he is. The book is decent for a beginner in SEO but if you want more meat and potatoes rather than use H tags, bold things, underline things, you know the basic stuff most people should know you are going to be in for a big surprise.
PS. I would have given this book 4 stars rather than 3 but when I checked out the SECRET link at the bottom of the book it's filled with affiliate products? Really? Why not get me to sign up to an SEO list and give me some more tips for free that would've been cool...that page does NOT do that. It might be on there but I am the affiliate products made me leave faster than anything else.
And that's why it rocks.
Fleischner spells things out as simply as possible, and gives you a clear list of things you can do RIGHT NOW to help improve your website's search engine ranking (mainly on Google, but it'll ultimately affect all search engines). And by "your site," I mean any website, whether it's a personal blog, a corporate informational website, a phone call lead-generating website, or a big-time eCommerce shopping site. It explains why you need to do what is presented, gives you tons of clear and effective advice on how to do it, and even gives you a few tools to check up on your competitors.
SEO is not something that happens over night, but it is something that you can literally start working on after only a couple pages with this book. Follow it step-by-step, and you'll see results in short order. I've used it for my company's existing websites and saw almost immediate improvement. We're not at #1 yet, but we went from Page 10 of Google's search results (horrible!) to Page 2 in a matter of days! That's pretty unbelievable. Getting to #1 is no longer a struggle; it's a simple list of things to do each month, and we're already well on our way.