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SMART Social Media For Authors: The practical guide for anyone to sell more books Kindle Edition
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Top Customer Reviews
If I knew nothing of social media, I'd likely rate this book 5 stars. It's a well-written, easy to follow introduction to social media. Syme makes a great point about SMART Social Media. It has to be Sustainable, Manageable, Author-specific, Relevant, with Tactics last, strategy first.
I asked for a review copy of the book because I continue to look for a social media guide that spells out exactly what I need to do. This book did that in two ways:
1. It gave a suggested (emphasis on suggested) breakdown of the time you should spend on different activities. This is the first book on social media that I've picked up that does that. Of course, the writing comes first, but this book gives a (suggested) answer to the question many writers ask: Am I spending too much time on social media or not enough?
2. The other part of this book I found valuable was the buckets. She suggests creating content buckets of things to share with your fans. For example, she believes everyone should have a Products/Sales/Brand bucket (basically, the self promo bucket), a Shout Out/Thank you/Recommendation bucket (other authors' books you love and recognizing readers, being thankful etc), and a Giveaways/Contest/Polls bucket. Add to these additional buckets that are more personalized.
Those are the two big things I took away from this book that I haven't gotten in the other marketing books I've read. Very useful. I definitely think this is worth reading, especially for authors who are new to social media. Do I feel like I can now practice SMART social media? Maybe. My biggest issue is that I haven't created a social media habit. That's another tip Syme touched on, and if I can wrap my mind around a way to efficiently put content into my content buckets, I might have a chance to connect more with my readers. ( I WANT to connect more, but I'm the most boring person on the planet. :-)
"If . . . you are confused about how to use social media to sell your books, you are in the right place. You may already be using social media to build a fan base around your books, but you’d like to learn how to use it more effectively. This book is for you. If you are a skeptic, I think you’ll like my premise that one size doesn’t fit all when it comes to marketing."
"Authors must wear a marketing hat -- no exceptions." I agree. I'm working on my fourth book now and have created marketing plans and promoted or promised to promote them all, plus two books by other authors. This book the advice I always needed.
If you've already written a book and want to know how to promote it, your answers are here. If you're at the proposal stage, read this short book and use it to beef up the marketing section of your proposal.
The SMART in "SMART Social Media" is, of course, an acronym. Syme wants you to think about a plan that's:
Sustainable. You can keep it going.
Manageable. It doesn't take over your life.
Author-specific. It's not generic, it's suited to your strengths and contacts.
Relevant. It's suited to your book and your audience.
Tactics last. That is, strategy first.
This book is not a laundry list of a thousand pieces of tactical advice, because every book needs a plan that's uniquely fitted to that book and that author. (Also because tactics change rapidly, and this book needs to stay relevant for more than 15 minutes.) It's more about getting into the mindset than about what price to pay for Facebook ads. But there are plenty of specifics here that any author can sink their teeth into.Read more ›
What I got from the book: For me, she confirmed some of my 'gut' feelings about certain promotion options. And she reinforced the idea to be realistic. Don't try to be active on all the social media platforms. Just the big three is enough of a challenge for most writers (Facebook, Twitter and LinkedIn or Instagram). I have highlighted several section for my own follow-up. (She includes an Actions summary at the end of every chapter to help you.)
How this book compares: Having read many small business and solo entrepreneur marketing books, and several ones targeted at self-publishers, I expected (and found) a lot of similar content, but not all. Unique is her perspective as someone "in the trenches" with her own books and her clients'.
Looking for the 'gems': Keep in mind: it only takes two or three "gems" from a particular author to make the read worthwhile. You know, those "Ah ha" moments of insight or clarity. Those are certainly worth the price of the book ($5)!Read more ›
Most Recent Customer Reviews
(I received a free audio version of this book in exchange for a fair review.)
For me, the challenge of writing a book is nothing compared to the challenge of marketing... Read more
Highly recommend this book! I also purchased the audio which I love. Chris Syme knows how to market!! If you want an excellent guide for Social Media Marketing--this is it!Published 3 months ago by Angela Townsend
This book has some good useful tips. I like that there was some very practical steps to follow. The idea of buckets is a great idea - much more organized then what I currently... Read morePublished 4 months ago by Maggie Thom
A stupendous read for authors. If you need to brush up on your social media knowledge then this book is for you. Read morePublished 4 months ago by S. A. Eberwein
Many, many helpful tips ( just have to implement) but it also feels quite overwhelming. Where is the time to write the next book, not just the next post, Tweet, or blog.Published 4 months ago by Mitchell Weitzman
This is a terrific tutorial for authors to get a handle on book marketing without having a melt down! Start here with this book! Read morePublished 5 months ago by Luna Saint Claire
I found this book to be very informative and answered my questions. Quite helpful.Published 6 months ago by Patsy Bunfill
Great advice on how to handle to ever changing landscape of social media for authors. I will definitely reread and take more notes!! Read morePublished 6 months ago by Rosalie Redd
I received this book for free in exchange for a fair review.
In fact, I edited this book. Read more
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