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SMART Social Media For Authors: The practical guide for anyone to sell more books by [Syme, Chris]
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SMART Social Media For Authors: The practical guide for anyone to sell more books Kindle Edition

4.6 out of 5 stars 35 customer reviews

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Length: 187 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Chris Syme has over 20 years experience in the communications industry and is the principal of the award-winning agency, CKSyme Media Group. She is a former university media relations professional, a frequent speaker on the national stage, and the author of three books on social media including SMART Social Media For Authors. Her agency won the 2014 SoMe Award for Social Media Agency Of The Year. CKSyme Media Group works with both fiction and nonfiction authors identifying goals and strategies to help build strong digital media platforms that sell more books. You can follow her on Twitter @cksyme and get more information on her agency’s blog for authors here. Chris and her husband Terry live in Montana and have two grown daughters.

Product Details

  • File Size: 1377 KB
  • Print Length: 187 pages
  • Publisher: CKSyme Media Group (November 1, 2015)
  • Publication Date: November 1, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0161QKVB4
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #608,145 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By S. K. Williams on November 3, 2015
Format: Kindle Edition
I received this book for free in exchange for an honest review.

If I knew nothing of social media, I'd likely rate this book 5 stars. It's a well-written, easy to follow introduction to social media. Syme makes a great point about SMART Social Media. It has to be Sustainable, Manageable, Author-specific, Relevant, with Tactics last, strategy first.

I asked for a review copy of the book because I continue to look for a social media guide that spells out exactly what I need to do. This book did that in two ways:

1. It gave a suggested (emphasis on suggested) breakdown of the time you should spend on different activities. This is the first book on social media that I've picked up that does that. Of course, the writing comes first, but this book gives a (suggested) answer to the question many writers ask: Am I spending too much time on social media or not enough?

2. The other part of this book I found valuable was the buckets. She suggests creating content buckets of things to share with your fans. For example, she believes everyone should have a Products/Sales/Brand bucket (basically, the self promo bucket), a Shout Out/Thank you/Recommendation bucket (other authors' books you love and recognizing readers, being thankful etc), and a Giveaways/Contest/Polls bucket. Add to these additional buckets that are more personalized.

Those are the two big things I took away from this book that I haven't gotten in the other marketing books I've read. Very useful. I definitely think this is worth reading, especially for authors who are new to social media. Do I feel like I can now practice SMART social media? Maybe. My biggest issue is that I haven't created a social media habit. That's another tip Syme touched on, and if I can wrap my mind around a way to efficiently put content into my content buckets, I might have a chance to connect more with my readers. ( I WANT to connect more, but I'm the most boring person on the planet. :-)
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Format: Kindle Edition Verified Purchase
If you are an author, you need to promote yourself on social media. As Chris Syme says.

"If . . . you are confused about how to use social media to sell your books, you are in the right place. You may already be using social media to build a fan base around your books, but you’d like to learn how to use it more effectively. This book is for you. If you are a skeptic, I think you’ll like my premise that one size doesn’t fit all when it comes to marketing."

"Authors must wear a marketing hat -- no exceptions." I agree. I'm working on my fourth book now and have created marketing plans and promoted or promised to promote them all, plus two books by other authors. This book the advice I always needed.

If you've already written a book and want to know how to promote it, your answers are here. If you're at the proposal stage, read this short book and use it to beef up the marketing section of your proposal.

The SMART in "SMART Social Media" is, of course, an acronym. Syme wants you to think about a plan that's:

Sustainable. You can keep it going.
Manageable. It doesn't take over your life.
Author-specific. It's not generic, it's suited to your strengths and contacts.
Relevant. It's suited to your book and your audience.
Tactics last. That is, strategy first.

This book is not a laundry list of a thousand pieces of tactical advice, because every book needs a plan that's uniquely fitted to that book and that author. (Also because tactics change rapidly, and this book needs to stay relevant for more than 15 minutes.) It's more about getting into the mindset than about what price to pay for Facebook ads. But there are plenty of specifics here that any author can sink their teeth into.
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First, the basics. The writing is clear, concise and well-organized; it is written from first-hand experience. The manuscript topics are current (i.e. types of Twitter cards are included, as well as the recent update to expanded image-sizes at Instagram). Chris puts each topic in context: whether it's applicable to fiction and/or non-fiction book promotion (my book is non-fiction), and whether the social medium is mostly used by certain age groups. Instagram and young adults, for example. She uses some personal examples and references to her clients' marketing efforts to illustrate specific points, both recommended/effective and not recommended/ not effective. As a bonus. she includes a link to a list of resources on her website (but you can find it without the book link).

What I got from the book: For me, she confirmed some of my 'gut' feelings about certain promotion options. And she reinforced the idea to be realistic. Don't try to be active on all the social media platforms. Just the big three is enough of a challenge for most writers (Facebook, Twitter and LinkedIn or Instagram). I have highlighted several section for my own follow-up. (She includes an Actions summary at the end of every chapter to help you.)

How this book compares: Having read many small business and solo entrepreneur marketing books, and several ones targeted at self-publishers, I expected (and found) a lot of similar content, but not all. Unique is her perspective as someone "in the trenches" with her own books and her clients'.

Looking for the 'gems': Keep in mind: it only takes two or three "gems" from a particular author to make the read worthwhile. You know, those "Ah ha" moments of insight or clarity. Those are certainly worth the price of the book ($5)!
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