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STORE DESIGN: A Complete Guide to Designing Successful Retail Stores Paperback – September 4, 2012
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As a professional working with retail clients and their facilities, Store Design is an invaluable resource for all project stakeholders in the retail environment. It's a concise but complete overview of the design perspectives critical to creating spaces that excite, energize and most importantly motivate consumers to make purchases. I highly recommend adding Store Design to your required reading list! --- Kevin Krak, President, Gallant Building Solutions
Bill Green is a true leader in the complex world of retail design. And the depth and breadth of his experience is what makes Store Design an invaluable tool for retailers, landlords, architects, even shoppers--anyone who's interested in the physical and philosophical foundations of a successful store. --- Tom Arsovski, Principal, AIA, RTKL Associates, Inc.
From the Author
If this book was intended to be a surprise, micro-audience "blockbuster", it might have been entitled "Secrets of Retail Design". In fact, some of my colleagues have accused me of revealing too much. The book and its ideas may unlock new "secrets" in the minds of future store designers most likely more esoteric than those revealed in Store Design. These new insights may become the basis of future books on the subject. However, my goal in writing this book was to keep it simple, and to provide a clear understanding of the elementary concepts of the retail design process, as I know them based on my many years of practical experience. This writing was as much for myself, as for the reader. Putting my thoughts in order, and creating some ground rules made it easier to approach every new retail project or store type objectively. I hope the concepts presented facilitate your quick understanding of your client's needs, and permit you and them to get into the fun and excitement of retail design as fast as possible.
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