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The Saad Truth about Happiness: 8 Secrets for Leading the Good Life Hardcover – July 25, 2023


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The Quest for Happiness Is a Universal Fact.

It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings.

So says Professor Gad Saad, the author of the sensational bestseller
The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing new book, he roams through the scientific studies, culls the wisdom of ancient philosophy and religion, and draws on his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity.

In
The Saad Truth about Happiness you’ll learn the secrets to living the good life, including:
• How to live the life you want—not necessarily the life expected of you
• Why resilience is a key to happiness
• Why your career needs to have a higher purpose than a paycheck
• Why variety truly can be the spice of life
• Why choosing the right spouse is so important
• Why Aristotle had it right when he preached moderation
• Why you should take a hint from your dog and realize that playfulness equals happiness

The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a "de facto global therapist" to an ever-growing audience of hundreds of thousands of people. Read this book and you’ll see why so many seek his counsel.
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The Quest for Happiness Is a Universal Fact.

how to live the life you want, not the life expected of you

why resilience is a key to happiness

why your career needs to be a higher purpose than a paycheck

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About the Author

Dr. Gad Saad, the host of the popular YouTube show The Saad Truth and a blogger for Psychology Today, is a professor of marketing at the John Molson School of Business at Concordia University. He held the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008–2018) and is the author of The Evolutionary Bases of Consumption, The Consuming Instinct, numerous scientific papers, and the national bestseller The Parasitic Mind. He lives with his family in Montreal, Canada.

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Gad Saad
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Dr. Gad Saad is Professor of Marketing at Concordia University (Montreal, Canada), and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Dr. Saad received the Faculty of Commerce’s Distinguished Teaching Award in June 2000, and was listed as one of the ‘hot’ professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Saad was appointed Newsmaker of the Week of Concordia University in five consecutive years (2011-2015), and is the co-recipient of the 2015 President’s Media Outreach Award-Research Communicator of the Year (International), which goes to the professor at Concordia University whose research receives the greatest amount of global media coverage.

Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (translated into Korean and Turkish); The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences, along with 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics. His Psychology Today blog (Homo Consumericus) and YouTube channel (THE SAAD TRUTH) have garnered 6.4+ million and 20.8+ million total views respectively. He recently started a podcast titled The Saad Truth with Dr. Saad, which is available on all leading podcast platforms.

In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. His fourth book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense will be released on October 6, 2020.

He received a B.Sc. (1988) and an M.B.A. (1990) both from McGill University, and his M.S. (1993) and Ph.D. (1994) from Cornell University.