By Wikimania2009 Damián Buonamico [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia CommonsPretty much everyone can agree that having a marketing plan is essential when it comes to publishing your own books. And the first step in creating that plan is finding your niche and your audience.
This isn’t always easy to pin down. One thing you can do is create user personas. Xtensio has a user persona cre
By Flylee17 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia CommonsCreating and teaching online courses is a great way to boost your platform, and find new audiences. There are many indie authors and authorpreneurs, who teach classes such as how to write stories or market books.
Two big platforms, if you don’t want to host your own courses, are Udemy and Skillshare. There are many, many articles about people who have had major financial success
By Mahdijiba (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia CommonsThere’s a saying: the money is in the list. An email list is the best way to connect to your audience. You can communicate directly, without worrying about how a platform might change, and you can get feedback from your fans and readers.
So how do you build an email list? There’s a lot of great advice out there, but it boils down to a few steps: Step 1. Start a Blog
You may have heard about Wattpad by now. It’s a platform where anyone can write stories and anyone can read them and leave comments. The site has 45 million members, and is very mobile friendly.
Publishing Perspectives wrote about how Wattpad may reach a billion users. Stories are told in multiple languages, primarily English and Spanish, and Wattpad has worked with some brands to produce stories. Some examples include ““When Miss Sweet Meets Mr. Sour,” which was produced with Sour Pa
By 江戸村のとくぞう (Edomura no Tokuzo) (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia CommonsThere are many ways for indie authors to sell their books online, but it’s not as clear how indie authors can sell their books in stores. It is possible though, you just have to get creative.
Book Business, for example, gives a list of third party operators, which manage cultural attractions and park services. Books that provide educational value and fit the
By Willowbl00 (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia CommonsGood design can mean the difference between someone purchasing your product/book and passing on it. There’s a lot of emphasis on UX/UI design now, and the concepts can be applied to anything you sell. Design and Words “9 simple but powerful UX writing tips for designers” on Medium: Make clear lists, scannable content, and links “Design words with data” on Medium: Use Google T
By Katherine Lane
It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a helpful business strategy to generate online traffic.
As far as content is concerned, video marketing on YouTube has become an effective ap
By Hirotaka Nakajima from Shinjuku, Tokyo, Japan (Flickr) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia CommonsWebinars are great for connecting with people who are interested in your brand, or what you have to sell. Many authors use webinars to promote their content, such as books and online courses.
But how do you set up a webinar? Aileen Barker wrote a post on how she planned her first webinar, which includes a prep kit. The first thing she did was set a d
You decided to put your thoughts to paper and have a manuscript that you deem worthy of publication. However, you do not want to pay a company to use expensive and proprietary software to make your book stand out among the rest of the books on a book store shelf or on Amazon. Here are 5 do-it-yourself design tricks that will save you money. Templates
Use existing layouts and designs. For those that do not enjoy creating new designs, scour the internet for free book layout and design t
Instagram is a great tool you can use to connect to your audience. You can post videos and images, find new people with hashtags, and more.
The Creative Penn shares 10 helpful tips on how to use Instagram as an author and grow your following. It also walks you through how to set up your own account, if you don’t already have one. Some ideas of what authors can post include poems, displayed as a image, cover reveals, images of what inspire you, Grammar memes, quotes, and events. To gro