Kindle
$10.99
Available instantly
Buy new:
-24% $19.05
FREE delivery Thursday, September 12 on orders shipped by Amazon over $35
Ships from: Amazon.com
Sold by: Amazon.com
$19.05 with 24 percent savings
List Price: $24.95

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Thursday, September 12 on orders shipped by Amazon over $35
Or Prime members get FREE delivery Monday, September 9. Order within 17 mins.
In Stock
$$19.05 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$19.05
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
30-day refund/replacement
30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Returns
30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$7.52
Get Fast, Free Shipping with Amazon Prime FREE Returns
Item is in acceptable condition. Expect heavy wear on the cover and the inside of the book. The text is perfectly readable and usable. Text may contain highlighting and or handwriting. Item is in acceptable condition. Expect heavy wear on the cover and the inside of the book. The text is perfectly readable and usable. Text may contain highlighting and or handwriting. See less
FREE delivery Thursday, September 12 on orders shipped by Amazon over $35
Or Prime members get FREE delivery Tuesday, September 10. Order within 17 mins.
Only 1 left in stock - order soon.
$$19.05 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$19.05
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Ships from
Amazon
Ships from
Amazon
Sold by
Sold by
Condition
Used - Acceptable
Condition
Used - Acceptable
Returns
30-day refund/replacement
30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Returns
30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Something went wrong. Please try your request again later.

Sacred Cow: The Case for (Better) Meat: Why Well-Raised Meat Is Good for You and Good for the Planet Hardcover – July 14, 2020

4.8 4.8 out of 5 stars 1,558 ratings

Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.
{"desktop_buybox_group_1":[{"displayPrice":"$19.05","priceAmount":19.05,"currencySymbol":"$","integerValue":"19","decimalSeparator":".","fractionalValue":"05","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"HErvwKsLG0yyA7rczQWndh6%2Fo91SLQsoQ9RQ6JDBumt3jHOjPFkRryyyvE2gO06PFJF9vE3htUH%2BfdOchPubcelhell8CjJK4qSvioHCIB0XnvOOrpxg3CO%2Bpu8uc0Ngh%2BvbAEFK49hoe20phbW%2BmA%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$7.52","priceAmount":7.52,"currencySymbol":"$","integerValue":"7","decimalSeparator":".","fractionalValue":"52","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"HErvwKsLG0yyA7rczQWndh6%2Fo91SLQso6VoLqbgA9PTTa9JvzJLpepZEEKP4fa07FX1G6BCcUlkV78YMI3Ov43eDeTFlfsVeuYTsJ5C%2BgLsaZ%2FRJ3gh0YyQ6OLsk6r1JTlTnhFlZdMz78O9%2BJdsmCK2MXlHCDT3KsWjPIaXywCUQGDNcxNug2dKiXkrvFe57","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

PUBLISHERS WEEKLY BESTSELLER

We're told that if we care about our health—or our planet—eliminating red meat from our diets is crucial. That beef is bad for us and cattle farming is horrible for the environment. But science says otherwise.

Beef is framed as the most environmentally destructive and least healthy of meats. We're often told that the only solution is to reduce or quit red meat entirely. But despite what anti-meat groups, vegan celebrities, and some health experts say, plant-based agriculture is far from a perfect solution. In
Sacred Cow, registered dietitian Diana Rodgers and former research biochemist and New York Times bestselling author Robb Wolf explore the quandaries we face in raising and eating animals—focusing on the largest (and most maligned) of farmed animals, the cow.

Taking a critical look at the assumptions and misinformation about meat,
Sacred Cow points out the flaws in our current food system and in the proposed "solutions." Inside, Rodgers and Wolf reveal contrarian but science-based findings, such as:

   • Meat and animal fat are essential for our bodies.
   • A sustainable food system cannot exist without animals.
   • A vegan diet may destroy more life than sustainable cattle farming.
   • Regenerative cattle ranching is one of our best tools at mitigating climate change.

You'll also find practical guidance on how to support sustainable farms and a 30-day challenge to help you transition to a healthful and conscientious diet. With scientific rigor, deep compassion, and wit, Rodgers and Wolf argue unequivocally that meat (done right) should have a place on the table. 

It's not the
cow, it's the how!

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Frequently bought together

This item: Sacred Cow: The Case for (Better) Meat: Why Well-Raised Meat Is Good for You and Good for the Planet
$19.05
Get it as soon as Thursday, Sep 12
In Stock
Ships from and sold by Amazon.com.
+
$14.86
Get it as soon as Thursday, Sep 12
In Stock
Ships from and sold by Amazon.com.
+
$13.59
Get it as soon as Thursday, Sep 12
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
spCSRF_Treatment
Choose items to buy together.

Editorial Reviews

Review

"Sacred Cow proposes a new way to look at sustainable diets. The book takes a deep dive into the nutritional claims against meat, why cattle raised well are actually good for the environment, and address the ethical considerations surrounding killing animals for food. The truth is, you cannot have life without death, and eliminating animals from our food system could cause more harm than good." 
Michelle Tam, New York Times bestselling author of Nom Nom Paleo

"All too often, the voices making the least scientifically accurate claims are the loudest, and it's hard not to be influenced by that sexy Netflix documentary on going vegan. But what if you could do both—eat the animal products that you believe help you feel your best, sourced via farming practices that support the environment and animal welfare? In 
Sacred Cow, dietitian Diana Rodgers and New York Times bestselling author Robb Wolf help you do just that, with scientific rigor, deep compassion, and wit. They examine the data on cattle and nutrient-density, the environment, and the ethics around eating meat across the globe, arriving at conclusions designed to help you feel good about the beef you are feeding your family."
Melissa Urban, Whole30 cofounder and CEO

"Diana and Robb have answered the burning question about meat.
Sacred Cow proves ‘It's not the COW, it's the HOW.' The answer to our broken food system is not no meat, it's better meat. If you are concerned about red meat's impact on your health and the planet, this book is for you." 

Mark Hyman, MD, Cleveland Clinic Center for Functional Medicine

"Diana and Robb have precisely and approachably laid out the science on how grazing animals are critical to the future of sustainable agriculture. They also definitively refute the claims that meat is unhealthy and make a convincing case that eating meat can be done in an ethical manner. I highly recommend
Sacred Cow for anyone who eats."

—Mark Sisson, New York Times bestselling author of The Keto Reset Diet and founder of Primal Kitchen foods

"Humans have been eating meat for at least 2.6 million years, and it has played a critical role in our evolution. In this important book, Diana Rodgers and Robb Wolf use the most recent scientific evidence to make the nutritional, environmental, and ethical case for better meat—and to debunk increasingly common myths and misunderstandings about the role of animal products in our diet."

—Chris Kresser, New York Times bestselling author of The Paleo Cure and Unconventional Medicine 

"
Sacred Cow: The Case for Better Meat is a comprehensive, well documented treatise that provides us with all the scientific data we need to make informed choices about how to eat that will benefit BOTH ourselves and our planet!"

—Frederick Kirschenmann, PhD, Distinguished Fellow at the Leopold Center for Sustainable Agriculture at Iowa State University

"Abandoning animal agriculture might well be the greatest mistake humanity could ever make. Today's science cannot give definitive answers to the complex questions of human nutrition and ecological integrity. However, the scientific evidence indicting animal agriculture is weak, and evidence defending animal-based foods and farm animals as essential for human health and agricultural sustainability is strong—as clearly documented in
Sacred Cow."

—John Ikerd, PhD, professor emeritus of agricultural economics at the University of Missouri

"The current war against meat eaters and livestock farmers promises ethical, ecological, and health benefits from fake lab meat and plant-only diets.
Sacred Cow debunks every utopian promise with precision missiles from science and a deep understanding of how life and the planet actually work."

—Joel Salatin, owner of Polyface Farm and editor of The Stockman Grass Farmer

"The shift in agriculture, from one based on biology to one based on chemistry, and the resulting shift in our diets from whole foods to highly processed foods have resulted in nutrition-related disease, obesity, and environmental destruction. Diana and Robb fully understand the problem and the solution: we must change our diets and regenerate our soils, and well-managed grazing animals are critical to this transition."

—Allan Savory, president of Savory Institute and chairman of the Africa Center for Holistic Management

"So much of the confusion about creating a sustainable future is based on a misunderstanding of ecology, evolution, and our place within the natural world. Much of our confusion has to do with our increasing separation from nature, especially how our food is produced. This book clearly explains how it all fits together, and how the interwoven evolution of ruminants, grasslands, and homo sapiens is not something to be left in the past, but to be celebrated and reclaimed." 

Mark A. Ritchie, PhD, executive director of the International Sustainable Development Studies Institute

"Diana and Robb have written a tour de force making the case that meat can be good for our bodies, the animals, and the earth.
Sacred Cow is the antidote to miserably meatless mondays and impossibly impotent impossible burgers. The cure is an ethical approach to eating animals, giving them their rightful place in our ecology."

—Chris Masterjohn, PhD, former assistant professor of Health and Nutrition Sciences at Brooklyn College

Review

"Sacred Cow proposes a new way to look at sustainable diets. The book takes a deep dive into the nutritional claims against meat, why cattle raised well are actually good for the environment, and address the ethical considerations surrounding killing animals for food. The truth is, you cannot have life without death, and eliminating animals from our food system could cause more harm than good."
Michelle Tam, New York Times bestselling author of Nom Nom Paleo

"All too often, the voices making the least scientifically accurate claims are the loudest, and it’s hard not to be influenced by that sexy Netflix documentary on going vegan. But what if you could do both—eat the animal products that you believe help you feel your best, sourced via farming practices that support the environment and animal welfare? In Sacred Cow, dietitian Diana Rodgers and New York Times bestselling author Robb Wolf help you do just that, with scientific rigor, deep compassion, and wit. They examine the data on cattle and nutrient-density, the environment, and the ethics around eating meat across the globe, arriving at conclusions designed to help you feel good about the beef you are feeding your family."
Melissa Urban, Whole30 cofounder and CEO

“Diana and Robb have answered the burning question about meat. Sacred Cow proves ‘It’s not the COW, it’s the HOW.’ The answer to our broken food system is not no meat, it's better meat. If you are concerned about red meat’s impact on your health and the planet, this book is for you.”

Mark Hyman, MD, Cleveland Clinic Center for Functional Medicine

“Diana and Robb have precisely and approachably laid out the science on how grazing animals are critical to the future of sustainable agriculture. They also definitively refute the claims that meat is unhealthy and make a convincing case that eating meat can be done in an ethical manner. I highly recommend Sacred Cow for anyone who eats.”

Mark Sisson, New York Times bestselling author of The Keto Reset Diet and founder of Primal Kitchen foods

“Humans have been eating meat for at least 2.6 million years, and it has played a critical role in our evolution. In this important book, Diana Rodgers and Robb Wolf use the most recent scientific evidence to make the nutritional, environmental, and ethical case for better meat—and to debunk increasingly common myths and misunderstandings about the role of animal products in our diet.”

Chris Kresser, New York Times bestselling author of The Paleo Cure and Unconventional Medicine

Sacred Cow: The Case for Better Meat is a comprehensive, well documented treatise that provides us with all the scientific data we need to make informed choices about how to eat that will benefit BOTH ourselves and our planet!”

—Frederick Kirschenmann, PhD, Distinguished Fellow at the Leopold Center for Sustainable Agriculture at Iowa State University

“Abandoning animal agriculture might well be the greatest mistake humanity could ever make. Today’s science cannot give definitive answers to the complex questions of human nutrition and ecological integrity. However, the scientific evidence indicting animal agriculture is weak, and evidence defending animal-based foods and farm animals as essential for human health and agricultural sustainability is strong—as clearly documented in Sacred Cow.”

—John Ikerd, PhD, professor emeritus of agricultural economics at the University of Missouri

“The current war against meat eaters and livestock farmers promises ethical, ecological, and health benefits from fake lab meat and plant-only diets. Sacred Cow debunks every utopian promise with precision missiles from science and a deep understanding of how life and the planet actually work.”

—Joel Salatin, owner of Polyface Farm and editor of The Stockman Grass Farmer

"The shift in agriculture, from one based on biology to one based on chemistry, and the resulting shift in our diets from whole foods to highly processed foods have resulted in nutrition-related disease, obesity, and environmental destruction. Diana and Robb fully understand the problem and the solution: we must change our diets and regenerate our soils, and well-managed grazing animals are critical to this transition.”

—Allan Savory, president of Savory Institute and chairman of the Africa Center for Holistic Management

“So much of the confusion about creating a sustainable future is based on a misunderstanding of ecology, evolution, and our place within the natural world. Much of our confusion has to do with our increasing separation from nature, especially how our food is produced. This book clearly explains how it all fits together, and how the interwoven evolution of ruminants, grasslands, and homo sapiens is not something to be left in the past, but to be celebrated and reclaimed.”

Mark A. Ritchie, PhD, executive director of the International Sustainable Development Studies Institute

“Diana and Robb have written a tour de force making the case that meat can be good for our bodies, the animals, and the earth. Sacred Cow is the antidote to miserably meatless mondays and impossibly impotent impossible burgers. The cure is an ethical approach to eating animals, giving them their rightful place in our ecology.”

—Chris Masterjohn, PhD, former assistant professor of Health and Nutrition Sciences at Brooklyn College

Product details

  • Publisher ‏ : ‎ BenBella Books (July 14, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1948836912
  • ISBN-13 ‏ : ‎ 978-1948836913
  • Item Weight ‏ : ‎ 1.12 pounds
  • Dimensions ‏ : ‎ 6.25 x 1.13 x 9.31 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 1,558 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.8 out of 5 stars
1,558 global ratings

Customers say

Customers find the ethics section well-done and non-sensational. They also appreciate the writing style as thoughtful and thorough, with included references. Readers describe the authors as reliable and trustworthy. They mention that the book provides valuable insights and excellent arguments for eating meat as a healthy and moral practice.

AI-generated from the text of customer reviews

117 customers mention "Quality of research"115 positive2 negative

Customers find the book's content valuable and well-documented. They also appreciate the authors' thorough consideration of nutritional, environmental, and ethical issues. Readers also say the book is like an encyclopedia for meat conservation, preservation, and regeneration.

"...Robb and Diana have done a fantastic job of thoroughly considering the nutritional, environmental and ethical components of a livestock-inclusive..." Read more

"...Robb and Diana explore every one of those arguments and they do so fairly, cogently, thoroughly....and without raising their collective "voice"...." Read more

"Meat is important and is not the mais cause of enviroment changes." Read more

"I have just finished reading the book. The content has provided me valuable insights even before I get the chance to reread it while taking notes..." Read more

73 customers mention "Writing style"69 positive4 negative

Customers find the book well-reasoned, easy to read, and clear. They appreciate the authors' high education and qualifications. Readers also mention that the book is stunning and a must-read for anyone interested in health.

"I just watched the Lion King. In an eloquent and shockingly succinct dialogue, Mufasa explains to Simba the concept of the circle of life: how the..." Read more

"...Robb and Diana have done neither. They present the reasonable, rational and often surprising truth about meat eating, NOT in an agenda-driven..." Read more

"...In fact, it’s the most comprehensible piece I’ve ever read regarding the synergistic benefits between raising animals properly and environmental..." Read more

"...book with good science to lay to rest that meat is bad for you, good quality meat that is...." Read more

25 customers mention "Writing quality"25 positive0 negative

Customers find the authors' writing quality well researched, unbiased, and understandable. They also say the authors are well respected in their fields and make valid points and statements. Readers also mention there's a lot of source material that presents an eye opening take on the topic.

"...That makes them remarkably reliable and trustworthy, at least to me.I'm truly going to recommend this book to everyone...." Read more

"...but the authors are open-minded and fair, and make many excellent points particularly about how nature is bloody and agriculture is as well, even if..." Read more

"...The book is well researched, informative, and easy to understand...." Read more

"...Please read it! The authors are knowledgeable, experienced, and research- oriented, and they write with humor, perspective, and thoroughness...." Read more

16 customers mention "Health benefits"16 positive0 negative

Customers find the book's health benefits to be great. They say it explains the how of regenerative farming, the positive health impact of meat, and the environment. They also say it helps with recovery, reduces inflammation, and blood.

"...But I have noticed my ming getting clearer, my fitness level improved and skeleton muscle growth even during pandemic lockdowns during which I..." Read more

"...Even better, this regenerative agriculture can be scaled up, taking advantage of the very grasslands that nourished countless generations of ancient..." Read more

"...to explain why well-raised beef not only improves and protects our environment and ecosystems, but is essential for proper nutrition as well...." Read more

"...once roamed North America, is actually GOOD and even CRITICAL for environmental and soil health...." Read more

13 customers mention "Content"11 positive2 negative

Customers find the content of the book well-done, compassionate, and thoughtful. They also say the book is non-confrontational, non-emotional, and approachable. Customers also appreciate that it doesn't seek to make conclusions about things that are still yet to be proven.

"...Further, they show the care and compassion with which livestock is raised in the US and other countries, from their birth through to the moment..." Read more

"...the last section on ethics is very well done but of course least persuasive depending on your prior views...." Read more

"...It also makes a good ethical case for the humane slaughter of these animals (cows, goats, sheep)...." Read more

"...This is a book that is science and facts first, not emotional ploys and pleading...." Read more

5 customers mention "Enjoyability"5 positive0 negative

Customers find the book digestable and enjoyable. They also say it heals the planet and tastes great.

"...references and data that affirm the need for nutrient-dense, real food, including meat...." Read more

"...This makes it digestable and allows for healthy discussion/debate of the critical facts in an unbiased manner...." Read more

"...He doesn't sell to feedlots. The meat is locally processed. It taste great." Read more

"Happy cows taste better!..." Read more

For Those Seeking Unbiased Information (Mufasa Would Have Been Proud!)
5 out of 5 stars

For Those Seeking Unbiased Information (Mufasa Would Have Been Proud!)

I just watched the Lion King. In an eloquent and shockingly succinct dialogue, Mufasa explains to Simba the concept of the circle of life: how the lions eat the antelope, and the antelope eat the grass, and when the lions die, they become the grass. Simba’s mind is essentially blown. Little did he know that today we’d face vehement wars gone woefully awry, in which trying to hack the natural system has lead to something more akin to an elephant graveyard. I lament these wars, as I believe they come from a place of seeking truth, goodness, health, and least amount of harm. Yet they are often wedding to ideologies which blindsight us to the actual implications of our choices. Even worse, it can be hard to get a clear understanding even if you want to, as the majority of the rhetoric filters through the lenses of hidden agendas, which refuse to budge in the wake of truth.Thank goodness for Sacred Cow.If you are at all concerned with the sustainability of our present food system, and seek unbiased, non-cherry picked information concerning the actual implications of our farming systems on both our health and the future of our planet, this book is for you. Robb and Diana have done a fantastic job of thoroughly considering the nutritional, environmental and ethical components of a livestock-inclusive system. In a brilliant (dare I say, “fun”) analogy, they explore a mythical “Grassworld,” revealing the implications of an ecosystem (or lack thereof) without adequate diversity of species to sustain itself.While I rarely use the word facts,” Robb and Diana dive deep into the nutritional “facts" of meat. (While we can debate ethics and sustainability implications all day long - Joe Rogan style - it’s hard to argue the literal amount of nutrition in a food. Though people do it.) They make a compelling case that a meat-inclusive diet provides the maximum bang for your buck nutrition wise, and analyze the nutritional pitfalls of a plant-only diet. They comprehensively analyze the many meat attacks, such as cholesterol, cancer, high protein diets, TMAO, AGEs, etc. In perhaps a shocking turn, they scrutinize the nutritional benefits from conventional and grass-fed meat, and well - let’s just say they may ruffle the feathers of a few carnivores, and even those in the regenerative farming or “Paleo” system. (I actually have some questions I’d like to further discuss with them, on this particular topic.)Today’s modern zeitgeist is painted with talk of spoil depletion and methane emissions. It’s pretty in vogue to fill your vernacular with words like “greenhouse gasses” (or if you want to get really fancy, "“carbon sequestering.”) But do we actually understand what these literally mean? I sure didn’t! But after reading Sacred Cow, not only do I now have a more appropriate grasp on the subject matter, I feel like my eyes have been opened to the misleading stance of removing livestock to save the planet from global warming. Yikes. You’ll also learn everything you ever wanted to know about topsoil, how much land/water/feed cattle require, what monocropping does to our world, and more.If you’re looking for a meaty discussion of ethics, it’s all here. Robb and Diana consider all aspects of ethics in our eating system: Why did meat become taboo? How are we separated today from nature and death? What "type" of animal death is most humane? What system (plant based or animal-inclusive) actually yields the least amount of harm? What role should government policies play? And perhaps most compelling (at least to me): how does privilege in in mandating certain dietary approaches, lead to silent and sinister racism and elitism?Sacred Cow also also manages to touch on essentially every “random” topic lying in a responsible foodist’s treasure trove of interests: from insect protein to GMOs to fossil fuels to lab grown meat to raising camel to veganism and sexual health… it’s all here!And lastly, if you don’t have adequate time at present to read the entire book, and just want to be told what to eat to make the best changes for your health and the future of our world, they’ve got a quick guide to that. (I imagine likely encouraged at the urging of their publishers, because some people just want to be told what to do now. That said, if you do “skip to that section,” I urge you to consider ultimately reading the book in its entirety.)It’s easy to live in blissful ignorance or - on the flip side - subscribe to an immutable agenda which requires no further questioning or reanalyzing of the subject. But comprehensively reviewing and considering all factors, even if they challenge previously held ideologies tied to identity… that’s hard. I want to thank Robb and Diana for providing this exhaustive information and treating us with intelligence and respect. They are not preaching, they are educating, so that we may consciously make choices which support the greatest good, of both ourselves and the planet.
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on July 19, 2020
I just watched the Lion King. In an eloquent and shockingly succinct dialogue, Mufasa explains to Simba the concept of the circle of life: how the lions eat the antelope, and the antelope eat the grass, and when the lions die, they become the grass. Simba’s mind is essentially blown. Little did he know that today we’d face vehement wars gone woefully awry, in which trying to hack the natural system has lead to something more akin to an elephant graveyard. I lament these wars, as I believe they come from a place of seeking truth, goodness, health, and least amount of harm. Yet they are often wedding to ideologies which blindsight us to the actual implications of our choices. Even worse, it can be hard to get a clear understanding even if you want to, as the majority of the rhetoric filters through the lenses of hidden agendas, which refuse to budge in the wake of truth.

Thank goodness for Sacred Cow.

If you are at all concerned with the sustainability of our present food system, and seek unbiased, non-cherry picked information concerning the actual implications of our farming systems on both our health and the future of our planet, this book is for you. Robb and Diana have done a fantastic job of thoroughly considering the nutritional, environmental and ethical components of a livestock-inclusive system. In a brilliant (dare I say, “fun”) analogy, they explore a mythical “Grassworld,” revealing the implications of an ecosystem (or lack thereof) without adequate diversity of species to sustain itself.

While I rarely use the word facts,” Robb and Diana dive deep into the nutritional “facts" of meat. (While we can debate ethics and sustainability implications all day long - Joe Rogan style - it’s hard to argue the literal amount of nutrition in a food. Though people do it.) They make a compelling case that a meat-inclusive diet provides the maximum bang for your buck nutrition wise, and analyze the nutritional pitfalls of a plant-only diet. They comprehensively analyze the many meat attacks, such as cholesterol, cancer, high protein diets, TMAO, AGEs, etc. In perhaps a shocking turn, they scrutinize the nutritional benefits from conventional and grass-fed meat, and well - let’s just say they may ruffle the feathers of a few carnivores, and even those in the regenerative farming or “Paleo” system. (I actually have some questions I’d like to further discuss with them, on this particular topic.)

Today’s modern zeitgeist is painted with talk of spoil depletion and methane emissions. It’s pretty in vogue to fill your vernacular with words like “greenhouse gasses” (or if you want to get really fancy, "“carbon sequestering.”) But do we actually understand what these literally mean? I sure didn’t! But after reading Sacred Cow, not only do I now have a more appropriate grasp on the subject matter, I feel like my eyes have been opened to the misleading stance of removing livestock to save the planet from global warming. Yikes. You’ll also learn everything you ever wanted to know about topsoil, how much land/water/feed cattle require, what monocropping does to our world, and more.

If you’re looking for a meaty discussion of ethics, it’s all here. Robb and Diana consider all aspects of ethics in our eating system: Why did meat become taboo? How are we separated today from nature and death? What "type" of animal death is most humane? What system (plant based or animal-inclusive) actually yields the least amount of harm? What role should government policies play? And perhaps most compelling (at least to me): how does privilege in in mandating certain dietary approaches, lead to silent and sinister racism and elitism?

Sacred Cow also also manages to touch on essentially every “random” topic lying in a responsible foodist’s treasure trove of interests: from insect protein to GMOs to fossil fuels to lab grown meat to raising camel to veganism and sexual health… it’s all here!

And lastly, if you don’t have adequate time at present to read the entire book, and just want to be told what to eat to make the best changes for your health and the future of our world, they’ve got a quick guide to that. (I imagine likely encouraged at the urging of their publishers, because some people just want to be told what to do now. That said, if you do “skip to that section,” I urge you to consider ultimately reading the book in its entirety.)

It’s easy to live in blissful ignorance or - on the flip side - subscribe to an immutable agenda which requires no further questioning or reanalyzing of the subject. But comprehensively reviewing and considering all factors, even if they challenge previously held ideologies tied to identity… that’s hard. I want to thank Robb and Diana for providing this exhaustive information and treating us with intelligence and respect. They are not preaching, they are educating, so that we may consciously make choices which support the greatest good, of both ourselves and the planet.
Customer image
5.0 out of 5 stars For Those Seeking Unbiased Information (Mufasa Would Have Been Proud!)
Reviewed in the United States on July 19, 2020
I just watched the Lion King. In an eloquent and shockingly succinct dialogue, Mufasa explains to Simba the concept of the circle of life: how the lions eat the antelope, and the antelope eat the grass, and when the lions die, they become the grass. Simba’s mind is essentially blown. Little did he know that today we’d face vehement wars gone woefully awry, in which trying to hack the natural system has lead to something more akin to an elephant graveyard. I lament these wars, as I believe they come from a place of seeking truth, goodness, health, and least amount of harm. Yet they are often wedding to ideologies which blindsight us to the actual implications of our choices. Even worse, it can be hard to get a clear understanding even if you want to, as the majority of the rhetoric filters through the lenses of hidden agendas, which refuse to budge in the wake of truth.

Thank goodness for Sacred Cow.

If you are at all concerned with the sustainability of our present food system, and seek unbiased, non-cherry picked information concerning the actual implications of our farming systems on both our health and the future of our planet, this book is for you. Robb and Diana have done a fantastic job of thoroughly considering the nutritional, environmental and ethical components of a livestock-inclusive system. In a brilliant (dare I say, “fun”) analogy, they explore a mythical “Grassworld,” revealing the implications of an ecosystem (or lack thereof) without adequate diversity of species to sustain itself.

While I rarely use the word facts,” Robb and Diana dive deep into the nutritional “facts" of meat. (While we can debate ethics and sustainability implications all day long - Joe Rogan style - it’s hard to argue the literal amount of nutrition in a food. Though people do it.) They make a compelling case that a meat-inclusive diet provides the maximum bang for your buck nutrition wise, and analyze the nutritional pitfalls of a plant-only diet. They comprehensively analyze the many meat attacks, such as cholesterol, cancer, high protein diets, TMAO, AGEs, etc. In perhaps a shocking turn, they scrutinize the nutritional benefits from conventional and grass-fed meat, and well - let’s just say they may ruffle the feathers of a few carnivores, and even those in the regenerative farming or “Paleo” system. (I actually have some questions I’d like to further discuss with them, on this particular topic.)

Today’s modern zeitgeist is painted with talk of spoil depletion and methane emissions. It’s pretty in vogue to fill your vernacular with words like “greenhouse gasses” (or if you want to get really fancy, "“carbon sequestering.”) But do we actually understand what these literally mean? I sure didn’t! But after reading Sacred Cow, not only do I now have a more appropriate grasp on the subject matter, I feel like my eyes have been opened to the misleading stance of removing livestock to save the planet from global warming. Yikes. You’ll also learn everything you ever wanted to know about topsoil, how much land/water/feed cattle require, what monocropping does to our world, and more.

If you’re looking for a meaty discussion of ethics, it’s all here. Robb and Diana consider all aspects of ethics in our eating system: Why did meat become taboo? How are we separated today from nature and death? What "type" of animal death is most humane? What system (plant based or animal-inclusive) actually yields the least amount of harm? What role should government policies play? And perhaps most compelling (at least to me): how does privilege in in mandating certain dietary approaches, lead to silent and sinister racism and elitism?

Sacred Cow also also manages to touch on essentially every “random” topic lying in a responsible foodist’s treasure trove of interests: from insect protein to GMOs to fossil fuels to lab grown meat to raising camel to veganism and sexual health… it’s all here!

And lastly, if you don’t have adequate time at present to read the entire book, and just want to be told what to eat to make the best changes for your health and the future of our world, they’ve got a quick guide to that. (I imagine likely encouraged at the urging of their publishers, because some people just want to be told what to do now. That said, if you do “skip to that section,” I urge you to consider ultimately reading the book in its entirety.)

It’s easy to live in blissful ignorance or - on the flip side - subscribe to an immutable agenda which requires no further questioning or reanalyzing of the subject. But comprehensively reviewing and considering all factors, even if they challenge previously held ideologies tied to identity… that’s hard. I want to thank Robb and Diana for providing this exhaustive information and treating us with intelligence and respect. They are not preaching, they are educating, so that we may consciously make choices which support the greatest good, of both ourselves and the planet.
Images in this review
Customer image
Customer image
25 people found this helpful
Report
Reviewed in the United States on September 2, 2022
I understand whoever might be reading this might already been practicing effectively Keto or carnivore diet in some way. I have been doing IF with mostly steak based keto diet mixed with fruits. So call me biased. But I have noticed my ming getting clearer, my fitness level improved and skeleton muscle growth even during pandemic lockdowns during which I injured my knee due to excessive running so have to reduce cardio activities. I found it helped my recovery, reduced inflammation, reduced my blood triglycerides even I have high HDL and LDL. I found I'm performing better at Boxing, BJJ and regular weight lifting later. Although I have some depression from all kinds of stress, well, food cannot solve all life problems...

What gets me to write the review is the fact that the authors' voice is so suppressed: shutdown by publishers, rejected by Netflix, hide by NYTimes. But the truth is so simple: there is too much money to be made in the food industry with processed food, and so called healthy lifestyle. What gets me is if FDA is so wrong so consistently without acknowledging these mistakes, what else could they be wrong about?

What's more important is how much government have the control over personal freedom, and dictating what's best for people. Coming from a socialist country, I know very well that when no one examines the truth or if dissents were suppressed because the truth or controversy is too inconvenient. It's a slippery slope for citizens to giving up freedom, little by little.

Since I'm avid about researches regarding nutrition, and have been following Dr Ken Berry, Dr Paul Saladino, Dr Robert Lustig, Dr Jason Fung, Nina Teicholz and others. I've already been educated with each topic in this book. I'm buying and re-reading again just to support the brave authors who speaks the truth. It took me 10 years to migrate to US from ground zero. I wish that the people of bravery and the land of freedom comes back.
12 people found this helpful
Report

Top reviews from other countries

Translate all reviews to English
Laís
5.0 out of 5 stars Livro excelente e esclarecedor!
Reviewed in Brazil on January 28, 2021
Livro incrível! Recomendadíssimo para todos aqueles que tenham dúvidas a respeito da cadeia produtiva da carne. Livro que esclarece que a pecuária pode sim ser sustentável e contribuir para a manutenção do meio ambiente! Livro baseado em ciência e não achismo!
2 people found this helpful
Report
Pasi
5.0 out of 5 stars Great book
Reviewed in Germany on July 29, 2021
Great book with thought provoking content of the current notions of eating meat.
Brian Erb
5.0 out of 5 stars A full spectrum review of the current situation
Reviewed in Canada on July 20, 2020
I really enjoyed this book so far, cards on the table, I haven't yet finished but am so impressed and wanted to review it to where I'm at now and will update accordingly. As someone who has personally embraced the Paleo/Primitive lifestyle and had such tremendous health improvement, finding another resource to "backstop" the results with scientific evidence is really edifying. I really appreciated the manner in which the book is laid out in which it starts with the history of the "anti-meat" movement, then tracks the key points at which our health systems really "lost the path" as it were and introduced incredibly wrong and damaging information into the "standard diet recommendations". There is an incredible response to the vegan/vegetarian message that is being pushed on our society and children at every turn with a systematic question/response to all of the commonly raised statements in the movement. It is really powerfully written but, it is backed-up with copious footnotes (all hyperlinked in the Kindle version) for further research and personal confirmation. The fundamental question of calories vs. nutrition is laid out with great depth, showing a frightening lack of vital nutrients for human growth should someone decide to follow a strictly vegan diet. The next section dives into the morality/ethics of diet and points towards the importance of cattle within the concept of regenerative agriculture. I love the slogan: It's not the cow, it's the how. My oldest son used some of the pre-launch information from this book, along with other research to produce his final high-school presentation of the year. His vegetarian teacher who was firmly against the concept of "ethical beef" was actually brought completely around to reconsider her thought patterns after being exposed to the concepts discussed in this book. So far, I'm really loving the depth of the details in the book, along with the often declared desires to "follow the evidence" even when it may be problematic or contradict "paleo/primitive" "sacred-cows" as it were. If you are at all interested in the current debate on diet and agriculture in our society, this really is a MUST HAVE for your library. Highly recommended.
8 people found this helpful
Report
Clair et Lipide
5.0 out of 5 stars Idéal contre la désinformation végane
Reviewed in France on March 18, 2021
A l'heure où :

- les aliments gras, et surtout saturées, d'origine animale, ainsi que le cholestérol ont été diabolisés au tournant des années 50

- le slogan Manger Bouger martelé par les pubs (sur obligation légale) tient de la dystopie maternaliste

- Manger 5 Fruits ou Légumes par jour est une approximation grossière et même pas juste du travail de diététicien...et sans doute contreproductive

- où les gens se pâment pour les Zones Bleues où soit disant les peuples qui mangent plus de viande ont plus de centenaires

- où le slogan "on mange trop de viande" semble couler de source, sans réel consensus dessus

- où la viande de bœuf est devenue l'ennemi public numéro 1 de la planète (le fameux bœuf émissaire), sans réelle prise en compte (ou alors en le minimisant) du potentiel de capture de carbone des prairies, terres non cultivables en l'état

- où seule la B12 serait la seule carence vegane admise

Alors ce livre remet les pendules à zéro, et ce que l'on vous a vendu comme étant le consensus scientifique n'est qu'approximations, bruits de couloirs amplifiés et déformés ou même faussés (le fameux gag sur les 15 000 L d'eau repris ad nauseam sans réelle réflexion ou fact-checking sérieux, cf la vidéo de 2016 de Data Gueule "Quand la boucherie, le monde pleure")

Salutaire et réellement zététique, même si le mouvement zététique français est en retard sur la question (Fainéantise ? Besoin de bien se placer sur le marché de la vertu pour ne pas heurter les tendances des lecteurs ? Nécessité de plaire à des faiseuses de fiches ?)

Dommage qu'il n'existe pas en français.

Dans le même esprit, lire le blog de Aleph2020 (sur la plateforme blogspot)
Customer image
Clair et Lipide
5.0 out of 5 stars Idéal contre la désinformation végane
Reviewed in France on March 18, 2021
A l'heure où :

- les aliments gras, et surtout saturées, d'origine animale, ainsi que le cholestérol ont été diabolisés au tournant des années 50

- le slogan Manger Bouger martelé par les pubs (sur obligation légale) tient de la dystopie maternaliste

- Manger 5 Fruits ou Légumes par jour est une approximation grossière et même pas juste du travail de diététicien...et sans doute contreproductive

- où les gens se pâment pour les Zones Bleues où soit disant les peuples qui mangent plus de viande ont plus de centenaires

- où le slogan "on mange trop de viande" semble couler de source, sans réel consensus dessus

- où la viande de bœuf est devenue l'ennemi public numéro 1 de la planète (le fameux bœuf émissaire), sans réelle prise en compte (ou alors en le minimisant) du potentiel de capture de carbone des prairies, terres non cultivables en l'état

- où seule la B12 serait la seule carence vegane admise

Alors ce livre remet les pendules à zéro, et ce que l'on vous a vendu comme étant le consensus scientifique n'est qu'approximations, bruits de couloirs amplifiés et déformés ou même faussés (le fameux gag sur les 15 000 L d'eau repris ad nauseam sans réelle réflexion ou fact-checking sérieux, cf la vidéo de 2016 de Data Gueule "Quand la boucherie, le monde pleure")

Salutaire et réellement zététique, même si le mouvement zététique français est en retard sur la question (Fainéantise ? Besoin de bien se placer sur le marché de la vertu pour ne pas heurter les tendances des lecteurs ? Nécessité de plaire à des faiseuses de fiches ?)

Dommage qu'il n'existe pas en français.

Dans le même esprit, lire le blog de Aleph2020 (sur la plateforme blogspot)
Images in this review
Customer image
Customer image
Ciaran O'Regan
5.0 out of 5 stars A formidable evidence led rebuttal of prevailing nutritional and environmental dogma
Reviewed in the United Kingdom on March 5, 2021
A brilliantly written and easily accessible book. This extremely well researched text offers a surprisingly concise compendium of evidence led responses to what, all too often, have amounted to what I see as "faith based" pseudo-religious claims made by dogmatists with a particular vegan or vegetarian centric puritanical lens. It could, of course, turn out that many or even all the claims made in this book by Rogers and Wolf turn out to be falsified as new evidence emerges to the contrary. However, this would not be a bad thing: it would mean we are getting less wrong and closer to the actual truth (which is always the goal for a person humble enough to recognise the inescapable infinity of their ignorance in the face of the complexity of the Nature within which we exist). In the meantime, a gauntlet has been laid down by this work that is hard to ignore.
17 people found this helpful
Report