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The Sales Bible, New Edition: The Ultimate Sales Resource Paperback – December 15, 2014
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From the Back Cover
STOP CHASING SALES START ATTRACTING LEADS AND CUSTOMERS INSTEAD
The Sales Bible has helped salespeople all over the world reach their full potential. This NEW EDITION includes Jeffrey Gitomer's personal social selling and social media game plan. This is the latest sales information from the global authority on sales and selling.
Jeffrey's proven sales approach is even more effective with today's customer. The Sales Bible, New Edition takes selling to a whole new level, refining his classic approach to reflect the new reality in the business, economic, and consumer realms, both online and face-to-face.
His mantra: "People don't like to be sold, but they LOVE to buy" is the common thread and theme of the book. No manipulation, no time worn "close the sale" or "find the pain" tactics can be found here.
This is the complete guide to make connections, make appointments, make sales, and make money. It's about loyalty, relationships, testimonials, and referrals real sales, real value, and real profit.
With easy to implement answers to the toughest questions, Gitomer's real world, street-smart approach paves the way for success as readers realize their true and full potential, using the proven methods and strategies that really work in everyday sales situations. Readers will:
- Learn the 10.5 Commandments of Sales Success
- Discover the fundamental values of every great sales approach
- Implement daily brand-building techniques
- Make sales in any economic environment
- Translate relationships into referrals
Sales can often be a series of curveballs, so sales professionals need a mental catalogue of techniques that knock it out of the park every time. The Sales Bible, New Edition is the playbook every salesperson needs to be an MVP.
About the Author
JEFFREY GITOMER is a global authority on sales and customer loyalty, giving public and corporate seminars, running annual sales meetings, and conducting live and virtual training programs on selling, attitude, trust, customer loyalty, and personal development. Jeffrey gives over 100 presentations a year, and writes a weekly column that reaches more than four million readers and a weekly e-zine with over 500,000 subscribers. He was inducted into the National Speaker Association's Speaker Hall of Fame in 2008.
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It is a fairly easy book to read as it introduces the topic, sets out the typical rules, commandments or areas of focus in bullet points and follows up with a number of examples. My one criticism would be that these rules tend to be repeated across the chapters. I like to highlight and take notes in books, therefore the duplication became quite frustrating. With that being said, depending on the reader this could be a good thing for reinforcement of the theory.
It is certainly a book anyone can read, including an experienced sales person, as there are plenty of points to read and reflect on. It really is a bible on the sales process and a great resource to use over and over again.
Three key takeaways from the book:
1. How important humour is in the sales process. Using humor at the right time and in the right situations is critical for developing relationships and rapport with your customers
2. You will fail if you don't do your best, learn the science of selling, accept responsibility, meet a quota/goal or have a positive attitude
3. Avoid using these words In the sales conversation: 'Honestly', 'Truthfully', 'Frankly', 'Quite Frankly' and 'And I mean that' etc.
Jeffrey Gitomer may not be the greatest salesman of all time - St. Paul, Zig Ziglar, Earl Nightingale, Dale Carnegie - there may be a few others who rank above him. Time will tell. But Jeffrey has written a book strictly devoted to selling which synthesizes the combined wisdom of all of the published salemen who have gone before him, with the practical knowledge that he has gained from a lifetime selling anything and, eventually, everything. I believe Jeffrey's position in the business world is similar to Ted Williams's in baseball.
As a kid, I remember reading Ted Williams's classic book, "The Science of Hitting." Hitting a pitched baseball is the most difficult skill in all of sports. Williams' book explained that the toughest part of hitting isn't the hand-eye coordination, it is the disciplined approach to preparation and pitch selection - the mental game, that counts. Williams' classic graphic of the strike zone filled with 77 baseballs, each baseball containing a batting average, was worth the price of the book, and an enduring image for baseball lovers. Williams was a great hitter - maybe not as significant as Babe Ruth, or with as high an average as Ty Cobb, but his most enduring legacy was the best book ever written about hitting. And, it's not about fancy tricks, it's about repetition and discipline.
I believe selling is the toughest skill to learn in business. The art of persuasion doesn't come naturally to most people, and some prospects give you more late breaking movement than a Papelbon "slutter" or a Rivera cutter. Jeffrey Gitomer's book helps you perfect the skills that you need to survive and prosper in what could otherwise be a difficult and discouraging world. Are you just getting started? Read the book of Rules. Do you need to cold call? There's a chapter that will give you steps to follow. Need a refresher - the principles are all summarized on handy flash cards and a computer disk. The 72 questions are like Ted Williams' 77 baseballs - designed to get you to focus on what you need to do to raise your average.
I've read the reviews already posted and I can't believe the handful of people who gave this book 1, 2 or even 3 stars - they must be ex-girlfriends or jealous husbands. Those looking for fancy tricks and clever schemes don't get it - that's too complicated, and, worse, destined for a one-time-only sale, or embarrasing failure. Learn the basics, and this book distills the best selling advice of hundreds of other authors, as well as Gitomer's years of Sales Moves columns.
Note - The Sales Bible distills those columns, and doesn't just reprint them as some authors with a regular newspaper gig are prone to do. This is a book that is intended to be USED, not just read. If you're looking for the "History of Great Sales," keep looking. If you're a saleman or an entreprenuer (which means you're that and more) buy this book, and learn from a true Hall of Fame salesman!
Still, the book has timeless sales advice in terms of cultivating positive mental attitude, knowing your product inside and out and serving your customers in a way where you can match your products and services to what they need and desire.
People sell different things to different people or organization and what specifically may work fabulously with one customer may not necessarily work with another, so Jeffrey appropriately suggests at the beginning of this book to use what is appropriate for your particular sales situation.
Some tips and suggestions in this book may fit your circumstance, some won't, but since there are plenty of tips and suggestions, you can definitely find some that can help you to improve your sales.
Jeffrey begins by sharing very good suggestions for cultivating your mental attitude. He emphasizes the need to asking good sales questions. He shares ideas on how to overcome objections and how to network.
This is a generic book and it has tips related to different aspects of selling which will give you an overview of those skills and if you want to develop any particular skills in greater depth, you could benefit by getting books that relate specifically to those skills.