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The Sales Bible: The Ultimate Sales Resource, New Edition Hardcover – May 6, 2008
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About the Author
Jeffrey Gitomer is a global authority on sales and customer service, and his books have sold more than a million copies world-wide. The Sales Bible, now an industry classic, has been a steady best seller for over a decade. Based on the principle of sales education with real-world, proven results, this book gives you cutting-edge information and answers you can take into the street and turn into money the same day.
Top Customer Reviews
I have read just about every sales book ever printed and my opinion is that The Sales Bible contains some of the most cogent advice on sales I have seen. The material is printed in a direct-marketing-style format that is very easy to read and even fun. Experienced salespeople will find some of the material basic, but there are golden nuggets on practically every page.
Obviously, the book is not for everyone, but there is a simple way to tell if it will help you. The most dangerous words in education of any kind are "I knew that already." If you are the kind of person who reads ultra-critically, analyzing every detail for flaws and discarding all but the truly original, then this book will not be for you. It is apparently a compilation of material the author has written over the years and does not tell stories like Zig Ziglar or analyze the sales process like Robert Cialdini. It is a reference source of excellent sales advice.
In other words, if you are the kind of person who frequently says, "I knew that already," then you would be better off with one of the dryer texts that dissect the sales process.
On the other hand, if you are like me, a career salesman who understands the need to master the basics and who appreciates a crystal clear, informative and fun resource, then The Sales Bible will be the most-read book in your library. Confession: I consult this book before every sales meeting and my agents think I'm a wizard.
If you have mastered everything in this book, then it's time to write your own book. If you haven't, then don't bother moving on to more complicated material. This book contains 90% of the information you will ever need in sales.
They're in the minority.
Meanwhile, another Salesperson who is well-versed in "closing techniques" is mesmerizing his or her prospect with a fully scripted and rehearsed presentation, each PowerPoint slide exuding the features and benefits that will certainly lead to a firm handshake and a signed order.
They're also in the minority.
This is the age of selling that's articulated in books like Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit. The economy has changed, the rules have changed, and your prospects have the Internet at their fingertips. They don't need you and don't want to deal with you unless you bring something to the table that they can't get on their own. You need to be a problem-solver, one who crafts solutions and never wastes the time of your prospects.
Gitomer covers it all...the techniques that work today as well as the ones that have limped off to the elephant's graveyard. Along with his six "little books" on selling, the revised Sales Bible forms a body of work that can be summed up in one central message, found on page 18:
"You often hear people say that they wouldn't or couldn't go into sales. The reason is they can't tolerate the risk involved. The uncertainty. The unknown. Or, perhaps more fundamental, they can't handle the challenge."
Selling...Read more ›
Jeffrey Gitomer may not be the greatest salesman of all time - St. Paul, Zig Ziglar, Earl Nightingale, Dale Carnegie - there may be a few others who rank above him. Time will tell. But Jeffrey has written a book strictly devoted to selling which synthesizes the combined wisdom of all of the published salemen who have gone before him, with the practical knowledge that he has gained from a lifetime selling anything and, eventually, everything. I believe Jeffrey's position in the business world is similar to Ted Williams's in baseball.
As a kid, I remember reading Ted Williams's classic book, "The Science of Hitting." Hitting a pitched baseball is the most difficult skill in all of sports. Williams' book explained that the toughest part of hitting isn't the hand-eye coordination, it is the disciplined approach to preparation and pitch selection - the mental game, that counts. Williams' classic graphic of the strike zone filled with 77 baseballs, each baseball containing a batting average, was worth the price of the book, and an enduring image for baseball lovers. Williams was a great hitter - maybe not as significant as Babe Ruth, or with as high an average as Ty Cobb, but his most enduring legacy was the best book ever written about hitting. And, it's not about fancy tricks, it's about repetition and discipline.
I believe selling is the toughest skill to learn in business. The art of persuasion doesn't come naturally to most people, and some prospects give you more late breaking movement than a Papelbon "slutter" or a Rivera cutter.Read more ›
Most Recent Customer Reviews
Sales book. Uses experience commanding a ship as analogies to business/manager situations.Published 2 months ago by BigTSpear
Really great sales book with useful tips and advice. He is a legend for a reason. I really recommend his bookPublished 3 months ago by Lilian 178
Ten commandments or Mount Sermon
Which of the two is easy to APPLY?
Obviously the first. Read more
Great Author, Great book. Everything you need to know about selling with a Biblical influence.Published 5 months ago by RSO
Paired with Little Black Book of Connections - was the perfect gift to myself...Published 5 months ago by RLW