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Condition: Used: Very Good
Comment: This book is pre-packed in bubble wrap to ensure its "Very Good plus" condition. ~ 2003: First Edition: 8th Printing: Wiley: Trade paperback; tight, square spine, no creasing; cover is clean and unmarked, light edge wear and cover rubbing; clean between the covers, all pages are clean, bright and unmarked: 342 pages.
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The Sales Bible: The Ultimate Sales Resource, Revised Edition Paperback – August 7, 2003

4.4 out of 5 stars 204 customer reviews

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Editorial Reviews


"It's a book you will want to keep by your side at all times."-- Ken Blanchard, coauthor, "The One Minute Manager""This book is an absolutely essential tool for every serious sales professional. It should be read, reviewed and referred to every single day."-- Brian Tracy, "Psychology of Selling""It can be digested in quick bite-sized lessons...proven techniques and healthy thinking about building business relationships."-- Jim Cathcart, "Relationship Selling""Bravo!...The difference between the right book about sales and the almost right book is the difference between lightning and the lightning bug. Jeffrey Gitomer's "The Sales Bible" is the right book."-- Michael Michalko, "Thinkertoys (A Handbook of Business Creativity for the '90s""Your advice is...information by injection."-- Robert Silvy, marketing director, American City Business Journals"To the point, humorous, and engaging"-- Karen Axelton, "Entrepreneur Magazine""Never before has anyone captured so many of the priceless truths of selling that have been the professional salesperson's wisdom to create and their weakness to forget."-- Dr. Herb True, professor of management, Notre Dame University

From the Back Cover

"Every once in a while ONE book defines a category."
—Jack Covert, 800-CEO-READ

One of "The Ten Books Every Sales Person Should Own and Read"
–The Dale Carnegie Sales Advantage Program

Jeffrey Gitomer's bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game. The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers. Full of practical, hands-on information, it offers everything salespeople need to know to improve their results immediately.

What do REAL salespeople think about The Sales Bible?

"The Sales Bible has directed my sales successes from Sales Manager, to Sales Director, to Area Sales Director, to my current position of Vice President of Sales. Thank you, Jeffrey, for leading me up ‘ the corporate ladder.’ "
–Bryan D. Moore, vp of Sales & Marketing, Targeted Golf Solutions

"I have read many different books about selling, but Jeffrey’s book is the only one I keep on my night stand. I can look at it every night–reading only a few sentences as a refresher or whole chapters to enhance my skills."
–James A. Wilton, Account Manager, AETEA Information Technology

"I’d be a better Catholic if only the Holy Bible was this easy of a read."
–Lance Cassidy, Sales Director, MAMSI Health Plans

"The Sales Bible is a book of truth within the sales world. I only hope my competitors don't see the light."
–Jeff Williams, Vice President of Sales, Unishippers Cincinnati/Dayton

"Wait! The material in this book is only priceless if you choose to apply it. Don’t even think of opening this book . . . until you’re ready to become a success."
–Mike Tischer, New Business Development, Tailored Solutions, Inc.

"This book should be shaped like a key. After reading it I unlocked my toughest market."
–Joseph Andrade, Personal Financial Analyst, Primerica Financial Services


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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 1 edition (August 7, 2003)
  • Language: English
  • ISBN-10: 0471456292
  • ISBN-13: 978-0471456292
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (204 customer reviews)
  • Amazon Best Sellers Rank: #482,410 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Gitomer's book is the tool for real sales people. There's plenty of theory books out there, 2,000 ways to close, yadda yadda. But if you really want to spend your time selling and cashing your commission checks, this is the book to buy. I've been in sales for nearly 22 years, and I know that how he tells it is how it is, and I STILL learned all kinds of things. It blew me away how clever, funny, brilliant this stuff is. The guy knows what he's talking about - listen to him, do what he says, and send me a commission check for encouraging you to buy it. You'll be making money in no time. I gave it to my Ex because I wanted my child support checks on time -he sells coffins. (No kidding!) Guess what - since then, he's been the top salesman in the cemetery. (You're laughing - I'm serious!) It's a must-have - and you'll be able to throw away all the stodgy sales books on your shelf. What a deal!
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Format: Hardcover
To read the reviews of this book here on Amazon, one would think it was either the best thing since sliced bread or a complete waste of paper. Of course, it is neither.

I have read just about every sales book ever printed and my opinion is that The Sales Bible contains some of the most cogent advice on sales I have seen. The material is printed in a direct-marketing-style format that is very easy to read and even fun. Experienced salespeople will find some of the material basic, but there are golden nuggets on practically every page.

Obviously, the book is not for everyone, but there is a simple way to tell if it will help you. The most dangerous words in education of any kind are "I knew that already." If you are the kind of person who reads ultra-critically, analyzing every detail for flaws and discarding all but the truly original, then this book will not be for you. It is apparently a compilation of material the author has written over the years and does not tell stories like Zig Ziglar or analyze the sales process like Robert Cialdini. It is a reference source of excellent sales advice.

In other words, if you are the kind of person who frequently says, "I knew that already," then you would be better off with one of the dryer texts that dissect the sales process.

On the other hand, if you are like me, a career salesman who understands the need to master the basics and who appreciates a crystal clear, informative and fun resource, then The Sales Bible will be the most-read book in your library. Confession: I consult this book before every sales meeting and my agents think I'm a wizard.

If you have mastered everything in this book, then it's time to write your own book. If you haven't, then don't bother moving on to more complicated material. This book contains 90% of the information you will ever need in sales.
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Format: Hardcover
I've read them all. And as a sales trainer and speaker myself, I can say that this is the ultimate book for sales people in any industry no matter what skill level you are currently at. Plus it is very easy to read and understand. If all salespeople were to read this book, there would be no reason for sales trainers like me. If you want to do yourself and your career a huge favor, buy this book and read it. Then use the information in it to soar. I recommend it to the people I've had the opportunity to train.
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Format: Hardcover Verified Purchase
Somewhere in America, a Salesperson is working the phones. They've dutifully memorized their "red hot cold calling" scripts and are dialing the 99 phone numbers that may allow them to set an appointment or take an order when they dial the 100th. They're playing the numbers game and they are surviving.

They're in the minority.

Meanwhile, another Salesperson who is well-versed in "closing techniques" is mesmerizing his or her prospect with a fully scripted and rehearsed presentation, each PowerPoint slide exuding the features and benefits that will certainly lead to a firm handshake and a signed order.

They're also in the minority.

This is the age of selling that's articulated in books like Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit. The economy has changed, the rules have changed, and your prospects have the Internet at their fingertips. They don't need you and don't want to deal with you unless you bring something to the table that they can't get on their own. You need to be a problem-solver, one who crafts solutions and never wastes the time of your prospects.

Gitomer covers it all...the techniques that work today as well as the ones that have limped off to the elephant's graveyard. Along with his six "little books" on selling, the revised Sales Bible forms a body of work that can be summed up in one central message, found on page 18:

"You often hear people say that they wouldn't or couldn't go into sales. The reason is they can't tolerate the risk involved. The uncertainty. The unknown. Or, perhaps more fundamental, they can't handle the challenge."

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Format: Paperback Verified Purchase
Okay - full disclosure - I know the author and consider him a friend. He's also a client, and I've used his techniques to sell to him! That may be the only thing you need to know about this book.

Jeffrey Gitomer may not be the greatest salesman of all time - St. Paul, Zig Ziglar, Earl Nightingale, Dale Carnegie - there may be a few others who rank above him. Time will tell. But Jeffrey has written a book strictly devoted to selling which synthesizes the combined wisdom of all of the published salemen who have gone before him, with the practical knowledge that he has gained from a lifetime selling anything and, eventually, everything. I believe Jeffrey's position in the business world is similar to Ted Williams's in baseball.

As a kid, I remember reading Ted Williams's classic book, "The Science of Hitting." Hitting a pitched baseball is the most difficult skill in all of sports. Williams' book explained that the toughest part of hitting isn't the hand-eye coordination, it is the disciplined approach to preparation and pitch selection - the mental game, that counts. Williams' classic graphic of the strike zone filled with 77 baseballs, each baseball containing a batting average, was worth the price of the book, and an enduring image for baseball lovers. Williams was a great hitter - maybe not as significant as Babe Ruth, or with as high an average as Ty Cobb, but his most enduring legacy was the best book ever written about hitting. And, it's not about fancy tricks, it's about repetition and discipline.

I believe selling is the toughest skill to learn in business. The art of persuasion doesn't come naturally to most people, and some prospects give you more late breaking movement than a Papelbon "slutter" or a Rivera cutter.
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