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Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition

5.0 out of 5 stars 2 customer reviews
ISBN-13: 978-0983330028
ISBN-10: 0983330026
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  • Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition
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Editorial Reviews

About the Author

Noel Capon is the R.C. Kopf Professor of International Marketing at Columbia Business School. He is an internationally recognized expert in sales management and key strategic global account management. Gary S. Tubridy is senior vice president of The Alexander Group, the leading sales management consulting firm in the United States.
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Product Details

  • Paperback: 157 pages
  • Publisher: Wessex II Inc (July 1, 2011)
  • Language: English
  • ISBN-10: 0983330026
  • ISBN-13: 978-0983330028
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,565,011 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
OMG This is the sales management book for the 21st century and accomplishes for the sales manager what Good To Great did for the general manager. Simple, well written and loaded with terrific stories from the best sales organizations in the world. I loved this book!
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Format: Paperback Verified Purchase
As a sales manager and sales trainer, I found very practical insights, useful case studies and great coaching ideas. This is an excellent resource for managers driven to create a customer-focused sales culture and value creation sales organization. I am recommending this book as required reading for all my new sales associates. Thanks.
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