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Salt Sugar Fat: How the Food Giants Hooked Us Hardcover – February 26, 2013
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Q&A with Michael Moss
Q. How did you land on salt, sugar, and fat as your way to write about the industry? Why these three ingredients?
A. I’d been investigating a surge in deadly outbreaks of E. coli in meat when an industry source, a microbiologist, suggested that if I wanted to see an even bigger public health hazard, I should look at what food companies were intentionally adding to their products, starting with salt. And sure enough, when I looked at this--by gaining access to high level industry officials and a trove of sensitive, internal records--a window opened on how aggressive the industry was wielding not only salt, but sugar and fat, too. These are the pillars of processed foods, the three ingredients without which there would be no processed foods. Salt, sugar and fat drive consumption by adding flavor and allure. But surprisingly, they also mask bitter flavors that develop in the manufacturing process. They enable these foods to sit in warehouses or on the grocery shelf for months. And, most critically to the industry's financial success, they are very inexpensive.
Q. So, how big is the processed food industry, exactly? What kind of scale are we talking about here?
A. Huge. Grocery sales now top $1 trillion a year in the U.S., with more than 300 manufacturers employing 1.4 million workers, or 12 percent of all American manufacturing jobs. Global sales exceed $3 trillion. But the figure I find most revealing is 60,000: That’s the number of different products found on the shelves of our largest supermarkets.
Q. How did this get so big?
A. The food processing industry is more than a century old--if you count the invention of breakfast cereals--so it’s been steady growth. But things really took off in the 1950s with the promotion of convenience foods whose design and marketing was aimed at the increasing numbers of families with both parents working outside the home. The industry's expansion, since then, has been entirely unrestrained. While food safety is heavily regulated, the government has been industry's best friend and partner in encouraging Americans to become more dependent on processed foods.
Q. What three things should a health-conscious supermarket shopper keep in mind?
A. The most alluring products--those with the highest amounts of salt, sugar and fat--are strategically placed at eye-level on the grocery shelf. You typically have to stoop down to find, say, plain oatmeal. (Healthier products are generally up high or down low.) Companies also play the better-nutrition card by plastering their packaging with terms like "all natural," "contains whole grains," “contains real fruit juice,” and "lean," which belie the true contents of the products. Reading labels is not easy. Only since the 1990s have the manufacturers even been required to reveal the true salt, sugar, fat and caloric loads of their products, which are itemized in a box called the "nutrient facts." But one game that many companies still play is to divide these numbers in half, or even thirds, by reporting this critical information per serving--which are typically tiny portions. In particular, they do this for cookies and chips, knowing that most people can't resist eating the entire three-serving bag. Check it out sometime. See how many “servings” that little bag of chips contains.
Top Customer Reviews
Note to folks thinking this is a diet or cooking type book: It's not. It is exactly what the subtitle suggests: "How the Food Giants Hooked Us." It's about how foods are made to take you to the sugar bliss point, to the higher fat realms of food pleasure, and so on. How we got these manufactured products Americans can't seem to stop guzzling and munching...and that have led to us being the fattest nation on the planet. Just know that. It might help you diet (opens your eyes to the scary "food" out there), but it's an investigative work within historical context. And it rocks.
Personal Preface 1: So, I've not requested a Vine book for review in, pshaw, a couple years. But I saw THIS one and had to have it. Yes, I got it free. No, I don't hand out five stars just for the heck of it. If I hated it, it would get 1 star.
Personal Preface 2: Food and health issues are key to me these days. I read labels, and I read science reports, and I read nutrition blogs, and I have found I need to eschew many packaged foods. To lose 115 lbs, I pretty much stopped eating out of cans/boxes/fast food places, period. I cooked simple foods the old-fashioned way, adding my own salt and fat and minimizing sugars. I chose dine-out carefully (since restaurants oversalt, oversweeten, and pretty much do on a smaller basis what Food Giants do, just with fresher ingredients mostly). THE END OF OVEREATING by Kessler was the single-most eye-opening book for me in my quest to heal my food issues in a society where we've gone pretty insane with what we do to food.Read more ›
The author is the journalist who first cracked open the "pink slime" meat scandal and the depth of his investigative journalism is really impressive. It seems that he has spoken with scores of researchers, marketers and financial officers of the processed food companies in order to learn about things such as the invention of the Lunchable, as a way to sell more processed meats, and the growth of cheese from a food meant to be savored on its own into an ingredient that is shoved into a million different kinds of food.
I would highly recommend this book to anyone who is interested in nutrition, or in the business of food. I would also recommend it to anyone who is looking for a push to close up the bag of chips or give up a soda habit.
The convenience of processed foods fits with our hurried society. It exacerbates the death of family meals, and encourages eating anywhere, anytime, and basically all day long. That by itself is enough to damn the industry, if traditional family values mean anything. Far more damaging than gay marriage, or abortion, or sexting, processed foods are destroying us, literally, physically. For hundreds of millions of Americans (and soon the world), this is normal. It is the way of life. There are no viable alternatives. This too, however, goes unexplored.
Moss divides the book into the three sections of its title. It contains the usual litany of incredible statistics - like how much of these ingredients the average American ingests annually, and how many billions of pounds the processors produce, but also some interesting developments on the way to perdition:
-Food processors call their customers users, like the drug addicts they want them to become.
-The "bliss point" is used by all of them to scientifically maximize the sugar effect along a bell curve. It allows food engineers to calculate how much sugar a child blisses out on compared to an adult, for example.
-Cereal makers spend twice as much on advertising as on ingredients.Read more ›
Most Recent Customer Reviews
I knew that processed foods should mostly be avoided, but was fascinated to learn about the development and marketing behind these products.Published 3 days ago by Sunbeam48
Everyone needs to know what is in this excellent book ...it will change your life for the betterPublished 4 days ago by RonNW
Bull's Eye. Venture into your local schools and you will find even Kinder kids who really are full-scale addicts. Read morePublished 4 days ago by Mark T
Great stories and research about the history of mass produced food. The author should not make statements about proper diet as that was not his area of research and expertise. Read morePublished 6 days ago by Amazon Customer
Michael Moss does a number on the processed food industry (or food manipulators) in the book Salt Sugar Fat. Read morePublished 8 days ago by Corrie Campbell
I started reading this book and could not put it down. The food companies are using us as Guinea pigs for their gain. America needs to get educated and take our health back! Read morePublished 10 days ago by cynthia norstrand
Amazing information about our food industries. We have been so manipulated.Published 11 days ago by Rose Vincent
It's a book about marketing and economics. A fascinating look at the engineering of food and food-like products in a culture starved for time and money--and hooked on the instant... Read morePublished 20 days ago by Daphne Stevens
Very interesting eye-opening book. Although I feel the author took too much time to explain the history and background of the big marketing people behind the products.Published 21 days ago by Victor