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Same Game, New Rules: 23 Timeless Principles for Selling and Negotiating Paperback – December, 2004
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About the Author
Bill Caskey is a business and sales development leader and experimenter. His ideas about selling are convictions about life, money, and meaning. He has coached sales professionals and executives since 1990 and his philosophies and strategies have fueled explosive growth in sales and profits.
Bill has given over 3,000 workshops to groups in over 100 B2B Industries and has invested over 14,000 hours consulting and training these companies.
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To give a little background: I went into business two years ago as a performance coach,...Read more