Same-Sex Marriage and Social Media: How Online Networks Accelerated the Marriage Equality Movement 1st Edition

by Rhonda Gibson (Author)

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ISBN-13: 978-1138894839

ISBN-10: 1138894834

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According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played.

Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at:

how marriage equality was framed by news companies online and in print;
the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support;
the corporate response to the same-sex marriage debate;
the effect of perceived public opinion and the concept of social identity on how the debate evolved online.

This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.

Editorial Reviews

Review

"Rhonda Gibson has produced a work of cutting-edge scholarship that is both readable and rigorous. While many scholars have investigated and written about the issue of marriage equality, this book moves the topic forward by focusing on how social media impacted the passage of same-sex marriage and equal rights for members of LGBT communities. Rhonda Gibson provides a comprehensive history of marriage equality, the religious right’s fight against same sex marriage, how newsrooms covered the issue, as well as queer resistance to same sex marriage. She analyzes various messaging strategies used throughout the years, then tackles how social media networks helped produce a social climate that helped convince citizens that the time was right for same sex marriage."

Laura Castañeda, Professor of Professional Practice, USC Annenberg School for Communication and Journalism, USA

About the Author

Rhonda Gibson is Associate Professor and Program Director of the Master of Arts in Technology and Communication in the School of Media and Journalism at the University North Carolina at Chapel Hill, USA. Her research focuses on the media portrayal of sexual and gender minorities.

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Product details

Publisher ‏ : ‎ Routledge; 1st edition (January 26, 2018)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 188 pages
ISBN-10 ‏ : ‎ 1138894834
ISBN-13 ‏ : ‎ 978-1138894839
Item Weight ‏ : ‎ 14.4 ounces
Dimensions ‏ : ‎ 6.26 x 0.5 x 9.25 inches

Best Sellers Rank: #14,638,518 in Books (See Top 100 in Books)
- #11,897 in Sociology of Marriage & Family (Books)
- #19,375 in Gender Studies (Books)
- #29,185 in General Gender Studies

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M. Callahan

This book pulls together a lot of threads to explain ...

Reviewed in the United States on May 2, 2018

This book pulls together a lot of threads to explain how gay marriage went from pariah to the cause everyone seemed to be supporting. It is an academic book but is still quite readable.

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Same-Sex Marriage and Social Media: How Online Networks Accelerated the Marriage Equality Movement 1st Edition

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