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The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail Paperback – March 24, 2017
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Don't over value the idea (execution is more critical), find out if there is a market before you build it, passion for your product can actually blind you to the reality of your company...it's the un-fun, honest maturity that leaders of many companies--not just startups--would be wise to think about.