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Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference Hardcover – September 16, 2008
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From Publishers Weekly
The Responsibility Revolution is underway, and it's challenging the importance of the bottom line, argues Sanders (Love Is the Killer App), former CSO of Yahoo. Both consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products, manufacturing methods, environmental efforts and community outreach. According to the author, casual consumers now represent the minority; mindful consumers have brought in a new value system, paying as much attention to a company's environmental and social policies as to its pricing structures. Companies that do not clean up their acts will be left in the dust, losing customers who want their money to go toward good causes and employees who place more importance on green factors and job satisfaction than pay scale. Through success stories like Horst Rechelbacher, the brains behind the ecologically sound cosmetics company Aveda, and Lee Scott's greening of Wal-Mart in 2004, Sanders makes a compelling argument for the necessity for businesses to appeal to their customers' hearts as well as their wallets. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Sanders was the chief solutions officer at Yahoo! In his previous book, Love Is the Killer App: How to Win Business and Influence Friends (2003), he described how to have a more fulfilling career by focusing on how to help others rather than just getting ahead. Now he is on a mission to get out the word on the responsibility revolution. With the instant access to information that the Internet provides, customers, social groups, and investors are paying close attention to the way corporations are dealing with issues such as the environment and fair treatment of employees. Corporations such as General Electric, Wal-Mart and Dell have made drastic changes to their energy and recycling policies, at first because they were shamed into it, and later because the changes saved them money. Sanders says that social responsibility is becoming the most important issue for the next generation of consumers, and any company that does not join the revolution will be left in the dust. His tips will help any company to reduce its footprint and become what he calls a “Soldier Saver.” --David Siegfried
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Gustavo Grodnitzky, Ph.D., Organizational Consultant
I strongly believe in water conservation, and recycling is cool if it is easy and doesn't expend more energy than what it takes to perform the recycle process. This book is not just about environmentalism.....whew! So why do I love this book soooo much?
Tim Sanders tells it like it is. It is what it is....people care about the environment(nearly like a religion); policy will be adopted that will change how people will do business. What really hooked me was Tim's simple explanations with great stories that show how "good" people really are - and want to be! It is truly a great lesson/guide of how businesses and people will need to change, to adapt and see how "good" for every shareholder is important and critical. Those that do "good" for employees, customers, suppliers, cities, states, countries and yes...even the world will go beyond survival - but to greatness!
It is all about people and what we can do, with every relationship that we develop. I am not sure what revolution will take place after the "Responsibility Revolution"......hey - we might not need another one!
It's not really consistent with the American work ethic and culture. We define ourselves too much by how much we work and how self important we feel.
In his book, Sanders identifies this change -- this new set of values being adopted -- as a social responsibility revolution. He sees the social responsibility revolution as people caring for more than profit alone. They care for employees, the community and the environment.
He also describes how he sees the social responsibility revolution evolving. The true believers, or "Saver Soldiers" as Sanders calls them, are the change agents of this move to look beyond the bottom line. He articulates how you can become a Saver Soldier through assessing your realm of influence and then executing the long list of recommended actions that he lays out near the end of the book.
I highly recommend reading this book. We live in a period of dramatic upheaval. The mindset and values of Modernity are giving way to a Postmodern perspective. "Saving the World at Work" helps clarify what many people feel. It also describes a likely scenario for the future that everyone will benefit from knowing about and helping bring to fruition.
Michael Lee Stallard
Primary Author, Fired Up or Burned Out: How to Reignite Your Team's Passion, Creativity, and Productivity