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The Savvy Musician: Building a Career, Earning a Living & Making a Difference Paperback – October 26, 2009
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Cutler, an independent musician, composer, educator, and consultant, has produced an indispensable guide for the budding performer who wants to take his or her career to the next level. Filled with case histories and relevant interviews with over 165 musicians, Cutler's book focuses on the entrepreneurial side of the music business. Emphasizing the value of creativity, risk, and, yes, branding, Cutler demonstrates that many of the qualities necessary for good musicianship are applicable to the business side of an artist's career as well. Over 1000 links to additional resources—e.g., job listings, blogs, camps, homepages for interviewed musicians, lists of recommended books and magazines, networking sites—are available for free on the companion web site, www.thesavvymusician.com. Verdict: Packed with tools and strategies for funding, marketing, recording, and performing, this is an essential read for aspiring performers who want to remove the word starving from their vocabulary. Highly recommended.—Bill Baars, Lake Oswego P.L., OR
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Top customer reviews
Dr. Cutler follows Goethe's principle: "Treat people as if they were what they ought to be and you will help them become what they are capable of becoming.
He does an amazing job right up front pointing out common misconceptions and sets the stage for the entrepreneurial musician (You!).
When you look at the table of contents, you'll notice this book is so well-rounded. It touches almost any possible field of music business, something I haven't seen in any other book. (Sometimes you find a book that claims to do that, but doesn't do it as thoroughly or in such a way that's so eloquent and easy to read). It answers so many questions, for instance- Are there too many musicians? (Being a flutist, I live in the eternal feeling that if I only chose a less popular instrument....or if I was the one of few....etc') how do you write a business plan (and why should you); it looks at every possible aspect of music business- performance, website building, marketing, recordings, networking, grant, donors, fundraising.... think that if I read this before I started my Bachelor's I would be much more innovative, sure of myself, creative and successful. But it's never too late!
On the other hand, if you are considering about starting a career in music, this should be a required reading for you. It would ground you and show you what it really means to be a "working" musician, what you have to go through and the kind of things that you will need to think about in your career. This are things that music schools usually don't cover, and honestly with all the information that you need to learn to become a musician, this is easy to understand.
One thing that I really like about this book is how you can expand your interests, besides the resources section that I mention above, it is full of vignettes connecting the topic of the chapter to current musicians and their experiences (including their websites). This is very good: real musicians and true stories.
David Cutler clearly took his job of writing this book very seriously, and it shows, looking at many options and collecting a lot information. It will absolutely save you a lot of time, avoid mistakes, and help you have a better idea of how to proceed. Even though not and easy (as in fun) read, it is very informative and also, believe it or not, very inspiring!
As a clinician on the topic of entrepreneurship for college students, this book is a primary resource and top suggestion for each and every workshop I present. The outstanding material in this book hits home.
Since my sophomore year of college in 1994, I've never held a job that wasn't teaching or performing music. I take great pride in this fact, and encourage others to do so as well. Thinking creatively, never making excuses, and reminding one's self on a daily basis just how lucky we are to be musicians has made this possible. This book provides all of the inspiration and substance to guide others to a successful career in music.