Top positive review
Say It Like Obama - Shel Leanne (McGraw Hill)
on June 30, 2010
In the wake of President Obama's first televised address from the oval office, (using this initial opportunity to address the BP oil spill situation in the gulf) we thought it would be interesting to take a look at a book that profiles the skills that the former Senator from Illinois employs to convey his messages to the public.
`Say It Like Obama' examines the myriad techniques that Obama - who even his most vocal critics admit is one of the finest orators of the modern political era - uses to drive his agenda in ways most speakers have never approached. Author Shel Leanne deconstructs a variety of famous Obama speeches - beginning with his electrifying 2800 word speech that introduced a magnetic new young player to the political arena at the Democratic National Convention in Boston in July of 2004, to Obama's later, high-profile speeches in Berlin, his acceptance speech, the inauguration speech and others.
Along the way, Leanne distills the specific techniques that allowed Obama to maximize the effectiveness of the communication that created the meteoric rise of the 44th President of the United States. Among the techniques `Say It' reveals are things like finding common ground, using words that resonate, addressing objections, the power of three, using polysyndeton and achieving transcendence. In identifying each technique, Leanne shows example after example of how these devices are used to create hyper-effective, and highly effective communication to an audience.
The purpose of the book, of course, is to show business leaders and anyone who aspires to public speaking, a panoply of approaches to effectively improve their mass-communication skills. By using uber-orator Obama as the example, the book cannot help but succeed. Or more simply put, `Fired up' begins here.