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Scaling Lean: Mastering the Key Metrics for Startup Growth Hardcover – June 14, 2016
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“A battle-tested approach to building companies that matter."
—Eric Ries, author of The Lean Startup
"A practical field guide to smarter decision-making at the early stages of a business."
—Brad Feld, managing director of Foundry Group
"A smart book for smart founders who seek to make an impact. It will forever change the way you see your project."
—Seth Godin, author of Linchpin
"Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book!"
—Nir Eyal, author of Hooked
“If you want to build a successful business, you need to take an analytical approach. This book shows you how.”
—Gabriel Weinberg, coauthor of Traction
“We tend to teach entrepreneurship as if we are physicists only interested in the first femtosecond of The Big Bang, assuming success is assured after those crucial early moments. Scaling Lean is about what happens after your company’s Big Bang: how to perform the many customer experiments needed to win your startup the traction to escape its black holes.”
—Bob Metcalfe, Ethernet inventor, 3Com founder, UTAustin Professor of Innovation
About the Author
ASH MAURYA is the creator of the one-page business modeling tool Lean Canvas and the author of Running Lean. He regularly hosts sold-out workshops around the world, serves as a mentor to several accelerators, including TechStars, Accelerace, and Slingshot, and guest lectures at several universities, including MIT, Harvard, and the University of Texas, Austin. He serves on the advisory board of a number of startups, consults for new and established companies, and contributes to leading business publications and websites. He lives in Austin, Texas.
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Top Customer Reviews
The big issue that comes up after companies run their initial tests and get a first working model is "what next" -- or more specifically, how do maintain the pace of innovation my organization requires after the initial excitement period, and how do I create an organization that supports this pace?
Ash's approach in Scaling Lean gives you ways to find your answers to several questions:
-- How do I know if I have traction? Specifically, how do I use real-world, non-vanity metrics to know what's working.
-- How do I know where my bottlenecks and contraints are? Specifically, what can I do to identify and make progress given the realities of my current situation?
-- How do I run effective experiments? What should I be testing, and what should I test first, based on my company's business model, size, etc.
-- Where should I focus? How do I add up all the above to know where to spent the limited resources (time, money, and people) I've got?
Scaling Lean answers these questions in an effective and concise way, or at least gives you the tools to be able to find the path to answering them yourself (which is what lean startup is all about). It's relatively short, and not filled with too many anecdotes- the real-world examples are well chosen and not just filler (like so many business books).
This is also not the type of business book that you are going to read through quickly and then set aside. You are going to revisit this book over and over again to help you put the ideas in the book into action. Even on my first read through my book is filled with post it notes and dog-eared pages for the sections I know I am going to need to come back to again and again.
If you are not a big fan of doing math, don't be scared away from the book, the calculations are not difficult, and will give you some real insight into the path you can take building your business.
I run a small business on my own from my basement, and although the concepts are adaptable to my business, it takes a bit of work to make the numbers make sense at my much smaller scale compared to other businesses. The concepts in the book still work, just realize you will need to do some work on your own to adapt the math and concepts to your business if you are a smaller business like I am.
The only thing that puts me in the "four star" and not "five star" category is that I haven't had a chance to take action on the concepts in the book yet (I only just received it and read it) and I don't think it would be right to give a five star rating until I have battle-tested the concepts fully in my business.
Ash's first book "Running Lean" is a practical guide, which walks you step by step from Business Model Generation with the Lean Canvas to the Business Model Validation by executing experiments with the Build-Measure-Learn Feedback Loop. Scaling Lean is focusing on the next step following the Business Model Validation. This is when and how to scale and above all with which metrics. By doing so one can retire the old fashioned business plans with the approximative and therefore fast 10x Model. Great are also the proposed metrics to measure progress like Retention, as Revenue, ROI are close to zero or negative at the beginning. Therefore we need metrics which are linked with each other and give reasons why Revenue is sluggish. To sum up: Like Running Lean I recommend also Scaling Lean to many friends including money back guarantee by saying that I will buy there book if it does not fulfill the promise in order to give it to somebody else as a present. So far it did not have to buy anybody's book :-)
Fredi Schmidli, Board Member StartAngels.ch and Managing Partner, pragmatic-solutions.ch