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Scaling Lean: Mastering the Key Metrics for Startup Growth Hardcover – June 14, 2016
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“A battle-tested approach to building companies that matter."
—Eric Ries, author of The Lean Startup
"A practical field guide to smarter decision-making at the early stages of a business."
—Brad Feld, managing director of Foundry Group
"A smart book for smart founders who seek to make an impact. It will forever change the way you see your project."
—Seth Godin, author of Linchpin
"Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book!"
—Nir Eyal, author of Hooked
“If you want to build a successful business, you need to take an analytical approach. This book shows you how.”
—Gabriel Weinberg, coauthor of Traction
“We tend to teach entrepreneurship as if we are physicists only interested in the first femtosecond of The Big Bang, assuming success is assured after those crucial early moments. Scaling Lean is about what happens after your company’s Big Bang: how to perform the many customer experiments needed to win your startup the traction to escape its black holes.”
—Bob Metcalfe, Ethernet inventor, 3Com founder, UTAustin Professor of Innovation
About the Author
ASH MAURYA is the creator of the one-page business modeling tool Lean Canvas and the author of Running Lean. He regularly hosts sold-out workshops around the world, serves as a mentor to several accelerators, including TechStars, Accelerace, and Slingshot, and guest lectures at several universities, including MIT, Harvard, and the University of Texas, Austin. He serves on the advisory board of a number of startups, consults for new and established companies, and contributes to leading business publications and websites. He lives in Austin, Texas.
Top customer reviews
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But warning: only buy it if you plan to do the work. This is really a workbook and demands serious effort on your part to get 100% of the value out of it.
Blending the constraint concept of one of my favorite operations book, the Goal, he was able to show how any type of entrepreneur can get FOCUS on the right thing when there is so much uncertainty. Really just brilliant.
Actually one of the best things is the way the material is accessible/understandable to any type of entrepreneur without startup jargon or meaningless buzzwords. Gets right down to the basics with some helpful implementation materials that you can actually run with in your startup.
I'm looking forward to a deeper dive into the multi-sided model and how to get the right metrics. Metrics become an art when you are innovating, and this book gets you started on tackling it.
One quick note: I strongly recommend you read Reis's Lean Startup and Maruya's first book, Running Lean, to get the context for this book.
With that in place, it then explains how you can scale and grow your solution to maximise your market. What more could you want. I recommend this book to all the startups that come through my own company. Get it and act on its wisdom.
It certainly was enough to get me to attend a talk by Ash and to buy Running Lean which in turn got me to vote with my wallet for the online series
I guess that says it all " Money where my keyboard is" so to speak
Most recent customer reviews
Strong reading recommendation to all that mean what they dream off.
If you are serious about scaling and doing it right, this is a great read for you. Very informative and good reference material. Would and Do recommend it.Read more