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Scaling Lean: Mastering the Key Metrics for Startup Growth Hardcover – June 14, 2016

by Ash Maurya (Author)

95 customer reviews

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Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?

You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to:

· ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation.
· stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the metric of traction—which helps you identify the leading indicators for future business model growth.
· set progressive goals that set you up for exponential long-term success by implementing a staged 10X rollout strategy, like one employed by Facebook and Tesla.
· stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas.

Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

Scaling Lean: Mastering the Key Metrics for Startup Growth

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Editorial Reviews

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“A battle-tested approach to building companies that matter."
—Eric Ries, author of The Lean Startup

"A practical field guide to smarter decision-making at the early stages of a business."
—Brad Feld, managing director of Foundry Group

"A smart book for smart founders who seek to make an impact. It will forever change the way you see your project."
—Seth Godin, author of Linchpin

"Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book!"
—Nir Eyal, author of Hooked

“If you want to build a successful business, you need to take an analytical approach. This book shows you how.”
—Gabriel Weinberg, coauthor of Traction

“We tend to teach entrepreneurship as if we are physicists only interested in the first femtosecond of The Big Bang, assuming success is assured after those crucial early moments. Scaling Lean is about what happens after your company’s Big Bang: how to perform the many customer experiments needed to win your startup the traction to escape its black holes.”
—Bob Metcalfe, Ethernet inventor, 3Com founder, UTAustin Professor of Innovation

About the Author

ASH MAURYA is the creator of the one-page business modeling tool Lean Canvas and the author of Running Lean. He regularly hosts sold-out workshops around the world, serves as a mentor to several accelerators, including TechStars, Accelerace, and Slingshot, and guest lectures at several universities, including MIT, Harvard, and the University of Texas, Austin. He serves on the advisory board of a number of startups, consults for new and established companies, and contributes to leading business publications and websites. He lives in Austin, Texas.

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Product details

Hardcover: 304 pages
Publisher: Portfolio (June 14, 2016)
Language: English
ISBN-10: 1101980524
ISBN-13: 978-1101980521
Product Dimensions: 8.3 x 1 x 8.4 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review: 4.9 out of 5 stars See all reviews (95 customer reviews)
Amazon Best Sellers Rank: #42,192 in Books (See Top 100 in Books)
- #101 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #510 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Benefit from Ash Maurya's experience get your project to scale.

ByKen Fon June 28, 2016

Format: HardcoverVerified Purchase

I run a number of lean startup seminars, primarily in the Colorado area, ones that cover the inception->product stage and ones that cover the "how to incubate new ideas in an existing enterprise". Lately the bulk of these have been based on Ash's Lean Canvas, a model that in my opinion exposes risk and next steps more effectively than Alex Osterwalder's BMC (also a great tool).

The big issue that comes up after companies run their initial tests and get a first working model is "what next" -- or more specifically, how do maintain the pace of innovation my organization requires after the initial excitement period, and how do I create an organization that supports this pace?

Ash's approach in Scaling Lean gives you ways to find your answers to several questions:
-- How do I know if I have traction? Specifically, how do I use real-world, non-vanity metrics to know what's working.
-- How do I know where my bottlenecks and contraints are? Specifically, what can I do to identify and make progress given the realities of my current situation?
-- How do I run effective experiments? What should I be testing, and what should I test first, based on my company's business model, size, etc.
-- Where should I focus? How do I add up all the above to know where to spent the limited resources (time, money, and people) I've got?

Scaling Lean answers these questions in an effective and concise way, or at least gives you the tools to be able to find the path to answering them yourself (which is what lean startup is all about). It's relatively short, and not filled with too many anecdotes- the real-world examples are well chosen and not just filler (like so many business books).

0Comment 5 people found this helpful. Was this review helpful to you?YesNo

Finally! Someone Finally Taught Me How to Set Goals the Right Way...

Byleviticus8908on June 28, 2016

Format: HardcoverVerified Purchase

For many years I struggled with setting goals--not just in business but in my personal life as well. I would agonize over trying to pick the right target and make the right plan only to change my goal almost immediately after confronting a painful dose of reality or even just finding new information.

My frustration with goal setting led me to adopt a "no goals" approach. I would only focus on the process and just "do the best that I could." This was better than trying to define the perfect goal but it still had a major shortcoming: I had no idea how to prioritize this idea over that. The "process-only" approach was good for developing my skills but not for "counting the costs." Sometimes I would execute projects very skillfully but they were doomed to go nowhere from the start.

Ash's solution is brilliant. He teaches you how to use the "Fermi Estimation" and "orders of magnitude" to quickly ballpark your idea and then work backwords to determine what inputs you need to get there. Immediately after doing the exercise you'll know which ideas are clearly not worth pursuing.

If you struggle with estimating revenue targets and timelines, you definitely need to read this book.

The Fermi Estimation is a method Ash teaches early in this book on how to create ballpark goals based on "orders of magnitude"

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Measurements and math that will help you map out the future path for your business

BySean Jeremie Milleron June 28, 2016

Format: HardcoverVerified Purchase

Scaling Lean has been a great addition to my business library because it actually includes some useful calculations and math that you can use to test your business idea, instead of just theory and case studies. This math alone has made the purchase of the book worthwhile for my business.

This is also not the type of business book that you are going to read through quickly and then set aside. You are going to revisit this book over and over again to help you put the ideas in the book into action. Even on my first read through my book is filled with post it notes and dog-eared pages for the sections I know I am going to need to come back to again and again.

If you are not a big fan of doing math, don't be scared away from the book, the calculations are not difficult, and will give you some real insight into the path you can take building your business.

I run a small business on my own from my basement, and although the concepts are adaptable to my business, it takes a bit of work to make the numbers make sense at my much smaller scale compared to other businesses. The concepts in the book still work, just realize you will need to do some work on your own to adapt the math and concepts to your business if you are a smaller business like I am.

The only thing that puts me in the "four star" and not "five star" category is that I haven't had a chance to take action on the concepts in the book yet (I only just received it and read it) and I don't think it would be right to give a five star rating until I have battle-tested the concepts fully in my business.

0Comment One person found this helpful. Was this review helpful to you?YesNo

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Excellent book applicable to any business that's ready to focus on growth!

Excellent book applicable to any business that's ready to focus on growth!Read more

Published 22 days ago by Bryce York

Just what was needed

When I first took the leap to begin my startup I was at a loss with so much to learn. I collected tons of books and roamed the internet for wisdom.Read more

Published 1 month ago by Amazon Customer

Five Stars

Simply a MUST read book Read more

Published 1 month ago by Amazon Customer

Being visual rather than numerical I still strugggle with this ...

Being visual rather than numerical I still strugggle with this but find it a practical next step after the Inspiration of Eric Ries.Read more

Published 1 month ago by Martin O'Neill

This is the conclusion of trilogy: The Lean Startup ...

This is the conclusion of trilogy: The Lean Startup (Eric Res), Running Lean and Scaling Lean (both from Maurya).Read more

Published 1 month ago by Miguel León

Five Stars

Perfect complement to scale your knowledge about Lean Startup Methodology and to scale your own Startup Read more

Published 1 month ago by Victor

A Comprehensive Guide to take an Inspiration to a Viable Business

Scaling Lean is a comprehensive Guide to take any inspiration to a viable business, while systematically addressing anything that comes along the way.Read more

Published 1 month ago by Latha Swamy

Highly recommended

Amazing book from a knowledgeable entrepreneur!Read more

Published 1 month ago by Michael

Best Lean Book Yet

One of the best books for entrepreneurs and founders looking to scale, grow or start a startup.Read more

Published 1 month ago by Jill G.

Ash Maurya compiles the best of the best of lean startup and entrepreneurial thinking ...

Ash Maurya compiles the best of the best of lean startup and entrepreneurial thinking and puts in together in an actionable way.Read more

Published 1 month ago by Ada

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