- Use promo code GIFTBOOK18 to save $5.00 when you spend $20.00 or more on Books shipped and sold by Amazon.com. Enter code GIFTBOOK18 at checkout. Here's how (restrictions apply)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Scaling Lean: Mastering the Key Metrics for Startup Growth Audio CD – Audiobook, CD, Unabridged
|New from||Used from|
|Audio CD, Audiobook, CD, Unabridged||
Frequently bought together
Customers who viewed this item also viewed
Special offers and product promotions
About the Author
Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool "Lean Canvas." His posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups, and has consulted to new and established companies. He lives in Austin, TX.
Try the Kindle edition and experience these great reading features:
Showing 1-6 of 136 reviews
There was a problem filtering reviews right now. Please try again later.
The big issue that comes up after companies run their initial tests and get a first working model is "what next" -- or more specifically, how do maintain the pace of innovation my organization requires after the initial excitement period, and how do I create an organization that supports this pace?
Ash's approach in Scaling Lean gives you ways to find your answers to several questions:
-- How do I know if I have traction? Specifically, how do I use real-world, non-vanity metrics to know what's working.
-- How do I know where my bottlenecks and contraints are? Specifically, what can I do to identify and make progress given the realities of my current situation?
-- How do I run effective experiments? What should I be testing, and what should I test first, based on my company's business model, size, etc.
-- Where should I focus? How do I add up all the above to know where to spent the limited resources (time, money, and people) I've got?
Scaling Lean answers these questions in an effective and concise way, or at least gives you the tools to be able to find the path to answering them yourself (which is what lean startup is all about). It's relatively short, and not filled with too many anecdotes- the real-world examples are well chosen and not just filler (like so many business books).
My frustration with goal setting led me to adopt a "no goals" approach. I would only focus on the process and just "do the best that I could." This was better than trying to define the perfect goal but it still had a major shortcoming: I had no idea how to prioritize this idea over that. The "process-only" approach was good for developing my skills but not for "counting the costs." Sometimes I would execute projects very skillfully but they were doomed to go nowhere from the start.
Ash's solution is brilliant. He teaches you how to use the "Fermi Estimation" and "orders of magnitude" to quickly ballpark your idea and then work backwords to determine what inputs you need to get there. Immediately after doing the exercise you'll know which ideas are clearly not worth pursuing.
If you struggle with estimating revenue targets and timelines, you definitely need to read this book.
The Fermi Estimation is a method Ash teaches early in this book on how to create ballpark goals based on "orders of magnitude"
In short, if you are responsible for a companies' growth, advise others on the topic, are thinking about jumping into your own biz or someone else's THIS IS REQUIRED READING. In fact, it is 1 of 2 books that I would put in the top 5 all time resources in print or the internet on the subject. The other is Running Lean by the same author and should be read first.
But warning: only buy it if you plan to do the work. This is really a workbook and demands serious effort on your part to get 100% of the value out of it.