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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition) Hardcover – October 21, 2014
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Winner of the International Book Awards for General Business
Winner of the Readers' Favorite International Book Award for Non-Fiction Business
This is the first major revision (2022) to Scaling Up since it was published in 2014. With over 500,000 copies in print, it’s become the standard for scaling any for-purpose or for-profit organization. In Scaling Up, Harnish and his contributors share practical tools and techniques for scaling an industry dominating business while enjoying the journey. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of the firm. Scaling Up focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash and includes a series of new One-Page tools, including the often copied One-Page Strategic Plan and Rockefeller Habits Execution Checklist™. More than 80,000 firms around the globe have used these tools to scale their organizations successfully. You can too!
- Print length256 pages
- LanguageEnglish
- PublisherGazelles, Inc.
- Publication dateOctober 21, 2014
- Dimensions7.3 x 0.8 x 9.3 inches
- ISBN-100986019526
- ISBN-13978-0986019524
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From the Publisher
Scaleup Expert. World-Renowned Speaker. Bestselling Author.
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide. Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.
He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Time, for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon.
Editorial Reviews
Review
"Scaling Up addresses the second half of the venture ball game, something often lost in all the hoopla about incubating disruptive innovation during the first half. Half-time scores don't matter - it's all about how you finish the game. So get yourself into Verne's locker room for a great half-time pep talk, and then get yourself out on the field to play a great second half." — Geoffrey Moore, Author of Crossing the Chasm
“Verne delivers more value per page than anyone else in the business!” — Henry McGovern, co-founder and Chairman of AmRest (WSE: EAT)
"Scaling Up not only opened my eyes and helped direct my focus as the new leader of this non-profit organization, but the concept itself literally became our new holistic initiative. With these new skills, we were able grow our organization exponentially and reach out to new funders." — Joshua Troderman, CEO, Shalom Learning
“Verne Harnish is more committed to helping companies grow than any other person on the planet. Really. He’s also radically practical in his approach and that is reflected throughout this terrific book.” — Patrick Lencioni, president, The Table Group; best-selling author of The Five Dysfunctions of a Team and The Advantage
“Fast-growing companies — not small ones or big ones — create almost all the jobs and innovation in our economy, and Verne has been an invaluable guide to leaders of such companies, like me. Scaling Up helps us put in place the disciplines critical to building a significant business.” — Graham Weston, Chairman and CEO, Rackspace (NYSE: RAX)
“Verne’s tools and techniques have been key to scaling up Benetton to become the #1 international fashion brand in India. They work!” — Sanjeev Mohanty, CEO, Benetton India
“Imagine walking into a library and finding one book that captures the ideas of all the books in the library. Scaling Up is that business book. You will not have to go any farther.” — Jack Stack, founder and CEO of SRC Holdings; best-selling author of The Great Game of Business and A Stake in the Outcome
“We’ve scaled up our company from a single office near Calgary to 2,000 employees in 165 locations across Western Canada. Verne’s tools and techniques have been critical to helping us drive and manage this growth during my 20 years as CEO — and ultimately to freeing me up as the founder to pursue other interests.” — Scott Tannas, founder and Vice Chairman, Western Financial Group; senator, Canadian Parliament
“Scaling up a significant business requires precisely the kind of discipline and focus detailed in Verne’s practical and ‘how-to’ driven book.” — Scott Farquhar, co-founder and CEO, Atlassian
“Verne Harnish has once again proven he’s the Growth Guy. Scaling Up is packed with the tools to help you bust through the barriers to growth and climb learning curves faster. But don’t let your leadership team carry the load alone — multiply your impact by sharing the book with every employee on your team.” — Liz Wiseman, best-selling author of Multipliers and Rookie Smarts
About the Author
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 14,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 180 partners on six continents, Verne has spent the past three decades helping companies scale up.
He’s the author of the bestseller Mastering the Rockefeller Habits which is translated into 9 languages; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword. His latest book Scaling Up (Rockefeller Habits 2.0) has won eight major international book awards including the prestigious International Book Award for Best General Business book.
Verne also chairs the annual ScaleUp Summits in collaboration with Bloomberg and serves on several boards including chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the Million Dollar Women’s movement. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.
Product details
- Publisher : Gazelles, Inc.; First Edition (October 21, 2014)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 0986019526
- ISBN-13 : 978-0986019524
- Item Weight : 1.45 pounds
- Dimensions : 7.3 x 0.8 x 9.3 inches
- Best Sellers Rank: #59,649 in Books (See Top 100 in Books)
- #117 in Systems & Planning
- #440 in Entrepreneurship (Books)
- #643 in Business Management (Books)
- Customer Reviews:
About the author

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 18,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.
Founder and CEO of Scaling Up, a global executive education and coaching company with over 260 partners on six continents, Verne has spent the past four decades helping companies scaleup.
He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 26 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest books Scaling Up Compensation and 12 Habits of Valuable Employees rocketed to the #1 HR books on Amazon upon release.
Verne serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the information in the book helpful, common sense, and practical. They describe the book as readable, strong, and jam-packed with solid, pragmatic ideas and templates. Readers also mention the methodologies are spot-on and simple. Overall, they say it's well worth the money and the tools inside are a great value.
AI-generated from the text of customer reviews
Customers find the book's information quality good. They mention it has helpful worksheets and links to other sources. Readers also appreciate the common sense and practical application detailed in the book. They say it helps them remember the concepts and fuels ideas for customizing the book. In addition, they say it offers an organized collection of sound advice that would benefit all sizes of businesses.
"...this I’ll end—and now I see why your reviews are so long: these books are powerful!)…what’s the downside of not reading this book?..." Read more
"...The simplicity of the approach and the documentation is striking; executives and leaders who believe this work has to be complex and unapproachable..." Read more
"...about what goes into scaling up your business along with helpful worksheets and links to other sources." Read more
"...to be true, the book does offer an organized collection of some very sound advice that would benefit all size companies. Staying in..." Read more
Customers find the book eminently readable. They say it's jam-packed with solid, pragmatic ideas and templates to get up and running. Readers also mention the disciplines get results quickly, profitably, and sustainably.
"...honestly—the “One-Page Strategic Plan (OPSP)” in “Scaling Up” is so, so good...." Read more
"...Up" does an outstanding job of piecing it all together in a cohesive and surprisingly readable format...." Read more
"...of couples who have chosen to do use the format and are happy, successful and have two gorgeous kids...." Read more
"Very well written. To the point with no fluff" Read more
Customers find the book actionable, simple, and practical. They say it provides solid, pragmatic ideas and templates to get up and running ASAP. Readers also mention the author does an amazing job of compiling the best practices in the business world and translating them.
"...Verne does an amazing job of compiling the best practices in the business world and translating them into practical tools for your business...." Read more
"...Traction is more accessible and ready to use...." Read more
"...Every page is jam-packed with solid, pragmatic ideas and templates to get up and running ASAP...." Read more
"...with for years were not unusual, and in fact were pretty straightforward to resolve. What a great gift as we head into the new year!..." Read more
Customers find the book well worth the money. They say it's one of the best and most valuable books they have ever read. Readers also mention the tools inside are a great value. Additionally, they say it helps them understand labor costs and labor trends.
"...Triple the industry average profitability. Increase the valuation of the firm relative to competitors...." Read more
"...The tools inside are a great value, too...." Read more
"...doubled their cash flow, tripled their profit and substantially increased their market value...." Read more
"This book is worth its weight in gold! Senior leadership teams of growth firms continue to mine the riches from the guidance found in this book...." Read more
Customers find the book tremendous and informative. They say it provides insights into why scaling matters and gives them the confidence to scale up. Readers also mention the book is a handbook for any size organization looking to streamline their operations.
"...Scaling Up was the most meaningful book that I read in 2017." Read more
"...Verne, Scaling Up is the finest and most important work on these subjects that I’ve read...." Read more
"Scaling Up is an incredible book. I read it while I was a Director at my previous company...." Read more
"...Very informative and it provides insights into why scaling matters." Read more
Customers find the book's visual appeal great. They appreciate the amazing illustrations and examples. Readers also say the insights are superb, fresh, and clear. They mention the book fuels ideas for customizing disciplines to a wide variety of businesses.
"...The graphics, icons, and format of this visually-appealing book are amazing (“Oh, my!” amazing, to be honest.)..." Read more
"Very good book. Worth reading very attentively because is full of im-portant details...." Read more
"...this book, you will get greater clarity of purpose, singular focus on a well defined strategy, an execution road-map that is the best in the business..." Read more
"...does this help the reader remember the concepts, it fuels ideas for customizing the disciplines to a wide variety of business contexts...." Read more
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A Christmas present for the next Rockefeller
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Attn: Book-of-the-Year 2018 Awards Committee
Dear John,
As you and your team gather in your plush executive offices (or perhaps at your gourmet dinner meeting) to discern your pick for the 2018 Book-of-the-Year Honors, please give this gem your serious consideration. I have 12 reasons why your readers would thank you profusely—should you name “Scaling Up” as your top book of 2018.
If you pick this book, you’ll have to write the summary (all that unnecessary filler stuff you write that goes on and on and on). I think readers of your book reviews, however, would prefer just getting to the good stuff, like these 12 reasons:
Reason #1. $20 AWARDS. Read about the Colorado company that required every manager—every month—to submit three ideas “for increasing revenue, reducing costs, or making something easier.” Managers who submitted the top 20 ideas—as determined by the CEO who responded to every idea submitted—received $20 cash per idea at the monthly managers meeting. (See page 166.)
Reason #2. BEST QUOTE. “Senior leaders know they have succeeded in building an organization that can scale—and is fun to run—when they are the dumbest people in the room! In turn, if they have all the answers (or act like they do), it guarantees organizational silence, exacerbates blindness (the CEO is always the last to know anyway), and means the senior team ends up carrying the entire load of the company on their backs.” (See page 5.)
Reason #3. THE WEEKLY MEETING. John, I know you’re a big fan of weekly meetings, but you never convinced me of the value of wasting everyone’s time weekly. But Verne Harnish, the brilliant author of “Scaling Up,” has totally convinced me! The “Rockefeller Habit #3: Meeting Rhythm” chapter gives amazing detail on four types of meetings: the daily huddle, the weekly meeting, the monthly management meeting, and the quarterly and annual planning meetings. I’ve become a born-again-meeting-rhythm-freak! (See pages 175-190—the most helpful 15 pages I’ve read all year.)
Reason #4. “EVERYTHING IS FINE!” As an example of the helpful detail on meetings, Harnish drops in frequent warning icons. “What’s the rock in your shoe?” is a high priority meeting agenda question for the daily huddle (Where are you stuck? What constraints are you facing in the next 24 hours?). And this wisdom/warning:
“WARNING: Anytime somebody goes two days without reporting a constraint, you can bet there’s a problem lurking. Busy, productive people who are doing anything of consequence get stuck pretty regularly. The only people who don’t get stuck are those who aren’t doing anything or are so stuck that they don’t know it!! So, challenge the team member who reports, ‘Everything is fine!’” (See page 183.)
Reason #5. ROCKEFELLER HABITS. John, I’ve noticed that “Oh, my!” is one of your frequent and favorite filler phrases in your book reviews (could you dial that back a bit?). But, “Oh, my!”—am I the only leader or manager that has never heard of the Rockefeller Habits? I was blown away to learn about the leadership habits of John D. Rockefeller (1839-1937) and to see how Verne Harnish’s consulting company, Gazelles, has systemized these 10 habits into a one-page, 40-item checklist. Brilliant! And read this warning from the author:
“WARNING: You’ll drive everyone in the organization crazy if you implement all of these habits at one time. The key is focusing on one or two each quarter, giving everyone roughly 24 to 36 months to install these simple, yet powerful routines. Then it’s a process of continually refreshing them as the company scales up.” (See page 15 and read why habits are “routines that set you free!”)
Reason #6. THE QUESTION WE DO NOT KNOW. The graphics, icons, and format of this visually-appealing book are amazing (“Oh, my!” amazing, to be honest.) Like this call-out: “We have the answers, all the answers; it’s the question we do not know.” To help organizations achieve results, the author delivers detailed (detailed!) processes in four major areas: People, Strategy, Execution, and Cash. And—get this—he says it’s OK to start reading anywhere you want in the book. John, you owe me a Starbucks card if you can resist reading about weekly meetings first!
Reason #7. GUT-CHECK ZINGERS. Oh, my! These one-liners are convicting:
• “NOTE: The cost of a bad hire is 15x his or her annual salary, according to Topgrading, so it’s important to get the recruiting and selection process right.”
• “Good managers play checkers while great managers play chess, according to researchers Marcus Buckingham and Curt Coffman.”
• “The bottleneck is always at the top of the bottle,” noted Peter Drucker.
• “It’s time to break apart a 50-year-old business term—strategic planning—and think about it in terms of two distinct activities: strategic thinking and execution planning. Each requires two very different teams and processes.”
Reason #8. BIG, BUT NOT BIG ENOUGH. Read why you must conquer complexity. “Expanding from three to four people grows the team only 33%, yet complexity may increase 400%,” writes Harnish. He says optimal employee counts include: one to three; eight to 12; 40 to 70; 350 to 500; and 2,500 to 3,500. “Any company with an employee count between these natural clusters is likely feeling a bit stuck—“…‘big, but not big enough’ syndrome—even in making minor decisions like what size photocopy machines you need next.”
Reason #9. GARBAGE UNIVERSITY. John, you’ll love the insightful business stories—in-the-trenches examples—of how organizations are building the “Scaling Up” system into their DNA with training and education (normally about 2% to 3% of payroll).
• The City Bin Company in Ireland created an internal learning academy, “Garbage University,” and provides “three hours of training every two weeks from September to May.” (Their CEO, by the way, never learned how to drive a garbage truck—and thinks the company is better for it!)
• “At MOM’s Organic Market, in addition to executive education, produce managers will typically read four to five books together every year.”
• Great companies start growing their people on day one. When they don’t, “…the first days on the job often feel more like waterboarding than onboarding: no desk, no computer, no phone…” (John, that reminds me of your 2017 book-of-the-year, “The Power of Moments.”)
Reason #10. RENAME “HR.” Verne Harnish mentions a company that “renamed its HR Department the Employee Experience Department.” Core values are not taken lightly in “Scaling Up.” He suggests you “organize your employee handbook into sections around each Core Value.” And—so insightful—“Every time you praise or reprimand someone, tie it back to a Core Value or Purpose.” Read his eight ways to reinforce culture on pages 102-106.
You’ll also appreciate his flexibility on terms: should we use “mission” or “purpose?” He says pick the term you prefer, but “use the terms consistently.” He likes “purpose” (more heartfelt). And to illustrate…here’s another “Oh, my!” You owe me another Starbucks card (or maybe Chick-fil-A), if you can read—without getting teary-eyed—about the company that asked how they could become more like Make-A-Wish Foundation for their employees—per their core value, “Take care of each other.” (See page 100.)
Reason #11. ONE-PAGE STRATEGIC PLAN. John, I realize I’m stepping on your strategic planning toes—but honestly—the “One-Page Strategic Plan (OPSP)” in “Scaling Up” is so, so good. And the detailed instructions for the downloadable 11” by 17” template give step-by-step directions. In preparation, Harnish suggests that managers work on the SWOT analysis, but senior teams should focus energies on SWT (Strengths, Weaknesses, and Trends). Example: “Forget about the competitor down the street. Is there a company on the other side of the globe that might put you out of business?” (See pages 123-140.)
Reason #12. SLOPPY EXECUTION. So (and with this I’ll end—and now I see why your reviews are so long: these books are powerful!)…what’s the downside of not reading this book? Harnish says if you don’t execute the Rockefeller Habits, “It just means you’ve been leaving massive amounts of money and time on the table. And if you have a killer strategy and/or heroic people willing to work 18-hour days, eight days a week, these will make up for the messes created by sloppy execution and lack of discipline.” (As you often say, John—“Yikes!”)
Sincerely yours,
An Anonymous Reader
P.S. John—Please give "Scaling Up" very serious consideration when you announce your Top-10 books of 2018 (and your book-of-the-year) on Dec. 31. (And please note I am not the author nor have I met the author!)
presumes that you want to "scale up" from a small business to a much larger and more profitable
business. As the sub-title suggests, few companies make this transition and the rest do not, and this
book will give you guidance on how to be in the first group.
The method Verne offers is to make the correct decision for each of the four dimensions of a
business. Follow his prescription, he asserts, and you will be successful, and fail to follow the
prescription and you will fail.
To this end, he offers a thorough description of a set of practical tools and techniques that cover
each of the four dimensions of a business. The four dimensions of any business, he asserts, are the
People, Strategy, Execution, and Cash. The way you deal with these dimensions is to attract and
retain the right people, create a truly differentiated strategy, drive flawless execution, and have
plenty of cash to weather the storms.
That is unarguable. It is comparable to saying a successful marriage is made of a physically healthy,
loving couple, who are emotionally and ethically committed to each other. They resolve all
disagreements using an orderly format in advance of disagreements becoming divisive. To bolster this
are examples of couples who have chosen to do use the format and are happy, successful and have
two gorgeous kids.
Added to this is the claim that "when our tools are successfully implemented, organizations attain
these four outcomes: At least double the rate of cash flow. Triple the industry average profitability.
Increase the valuation of the firm relative to competitors. Help the stakeholders — employees,
customers, and shareholders — enjoy the climb (to outrageous success.)"
However, despite these claims being, well, too good to be true, the book does offer an organized
collection of some very sound advice that would benefit all size companies.
Staying in business is hard enough, and turning a successful small business into a successful medium
size business on its way to a successful large business, is no easier. All good advice should be
gratefully accepted.
Growing an already successful small business is often hampered by the company's failure to identify
and develop the required number of leaders for the growth. The now stretched leadership, (both of
you,) are expecting to be able to lead a staff twice the size of the one you started with.
Leaders, Harnish explains, help people play to their strengths, don't demotivate, but rather,
"dehassle." They set clear expectations and give employees a way to see the purpose of their work
and the effect their actions are having. Good leaders recognize and appreciate people's contribution.
They also "hire fewer people, but pay them more - frontline employees, not the top leaders!"
The people supporting the leader, Harnish calls "supports" not subordinates. (Like it!) It is both
more respectful and more accurate.
When it comes to choosing the leaders you will need to be sure that they fit your culture so that will
pass it on. There are two additional abilities leadership recruits need to display: "They don't need to
be managed. They regularly wow the team with their insights and output."
As Peter Drucker famously said: "The bottleneck is always at the top of the bottle!"
Having the right people to grow your business is necessary but not sufficient. If your infrastructure is
not scalable, the wheels will come off as your expand. You need to be able to accommodate the both
the people and the demands on the system so that expansion does not make you less secure than
you were when you were smaller.
To drive execution Harnish recommends three key habits: Set only a few priorities. Gather
information daily and review it weekly. Schedule "daily, weekly, monthly, quarterly, and annual
meetings," and do not miss any because the rhythm of these meetings needs to be maintained.
Finally, cash. Harnish's exhortation is "Don't run out of it!" This will only be achieved through
scrutinizing every decision and checking its effect on cash flow, not only income and profit. As all
know, growing gobbles cash and not having cash limits your ability to grow.
Little of what this book deals with will surprise you. Yes, he does have some memorable turns of
phrase, but the rest is business common sense. If so, why should you bother reading this book? For
two reasons.
The first is that business common sense is not that common. In the daily whirlwind of activity, we
forget to do what we know we should.
The second is a warning Harnish issues: "Companies can get by with sloppy execution if they have a
killer strategy or highly dedicated people willing to work -hour days, eight days per week to cover
up all the slop. Just recognize you're wasting a lot of profitability and time, (and you will) burn both
cash and people in the process!"
The presumption of this book is that your company is growing and that you are profitable. It also
presumes that you want to "scale up" from a small business to a much larger and more profitable
business. As the sub-title suggests, few companies make this transition and the rest do not, and this
book will give you guidance on how to be in the first group.
The method Verne offers is to make the correct decision for each of the four dimensions of a
business. Follow his prescription, he asserts, and you will be successful, and fail to follow the
prescription and you will fail.
To this end, he offers a thorough description of a set of practical tools and techniques that cover
each of the four dimensions of a business. The four dimensions of any business, he asserts, are the
People, Strategy, Execution, and Cash. The way you deal with these dimensions is to attract and
retain the right people, create a truly differentiated strategy, drive flawless execution, and have
plenty of cash to weather the storms.
That is unarguable. It is comparable to saying a successful marriage is made of a physically healthy,
loving couple, who are emotionally and ethically committed to each other. They resolve all
disagreements using an orderly format in advance of disagreements becoming divisive. To bolster this
are examples of couples who have chosen to do use the format and are happy, successful and have
two gorgeous kids.
Added to this is the claim that "when our tools are successfully implemented, organizations attain
these four outcomes: At least double the rate of cash flow. Triple the industry average profitability.
Increase the valuation of the firm relative to competitors. Help the stakeholders — employees,
customers, and shareholders — enjoy the climb (to outrageous success.)"
However, despite these claims being, well, too good to be true, the book does offer an organized
collection of some very sound advice that would benefit all size companies.
Staying in business is hard enough, and turning a successful small business into a successful medium
size business on its way to a successful large business, is no easier. All good advice should be
gratefully accepted.
Growing an already successful small business is often hampered by the company's failure to identify
and develop the required number of leaders for the growth. The now stretched leadership, (both of
you,) are expecting to be able to lead a staff twice the size of the one you started with.
Leaders, Harnish explains, help people play to their strengths, don't demotivate, but rather,
"dehassle." They set clear expectations and give employees a way to see the purpose of their work
and the effect their actions are having. Good leaders recognize and appreciate people's contribution.
They also "hire fewer people, but pay them more - frontline employees, not the top leaders!"
The people supporting the leader, Harnish calls "supports" not subordinates. (Like it!) It is both
more respectful and more accurate.
When it comes to choosing the leaders you will need to be sure that they fit your culture so that will
pass it on. There are two additional abilities leadership recruits need to display: "They don't need to
be managed. They regularly wow the team with their insights and output."
As Peter Drucker famously said: "The bottleneck is always at the top of the bottle!"
Having the right people to grow your business is necessary but not sufficient. If your infrastructure is
not scalable, the wheels will come off as your expand. You need to be able to accommodate the both
the people and the demands on the system so that expansion does not make you less secure than
you were when you were smaller.
To drive execution Harnish recommends three key habits: Set only a few priorities. Gather
information daily and review it weekly. Schedule "daily, weekly, monthly, quarterly, and annual
meetings," and do not miss any because the rhythm of these meetings needs to be maintained.
Finally, cash. Harnish's exhortation is "Don't run out of it!" This will only be achieved through
scrutinizing every decision and checking its effect on cash flow, not only income and profit. As all
know, growing gobbles cash and not having cash limits your ability to grow.
Little of what this book deals with will surprise you. Yes, he does have some memorable turns of
phrase, but the rest is business common sense. If so, why should you bother reading this book? For
two reasons.
The first is that business common sense is not that common. In the daily whirlwind of activity, we
forget to do what we know we should.
The second is a warning Harnish issues: "Companies can get by with sloppy execution if they have a
killer strategy or highly dedicated people willing to work -hour days, eight days per week to cover
up all the slop. Just recognize you're wasting a lot of profitability and time, (and you will) burn both
cash and people in the process!"
Readability Light —+— Serious
Insights High —+— Low
Practical High +— Low
*Ian Mann of Gateways consults internationally on leadership and strategy and is the
author of Strategy that Works.












