From the Inside Flap
Learn the latest techniques businesses use to give you a bad deal, as well as their most effective countermeasures. Scammed pulls back the curtain on:
How companies shape online perception, including "reputation management," "sock puppet" reviews, content mills, and "black-hat" search engine techniques
Typical hidden clauses in end-user software licenses, credit card contracts, and other customer agreements
The behavioral science behind sophisticated customer manipulation, and how to recognize and correct for it
How to find good, fair-dealing companies and guard against bad ones
Real-life stories of customers successfully fighting bad deals, and how they did it
Effective techniques for communicating with companies and accelerating their response to your problem
From the Back Cover
"Christopher Elliott is every consumer's best friend. I count on Chris to be the first place I turn to when looking for the latest gotchas. Not only is he smart and easy to read, but more importantly, his passion for saving people money and fighting for fair play come across in every paragraph."
—Bob Sullivan, author of Gotcha Capitalism
"Scammed is a book that immediately grabbed my attention and never let go. It's eye-opening and incredibly relevant to how we live today. Read this book in one sitting because it's information that you need now!"
—Joe Calloway, author of Becoming a Category of One
"Christopher Elliott's deep-seated concern is for the consumer. He stands up and says what needs to be said."
—Richard Laermer, coauthor of Punk Marketing
"Christopher Elliott has written a groundbreaking exposé about the dysfunctional relationship between American businesses and consumers. Not only does he describe who's responsible for this mess—he succinctly explains how to fix the problem."
—Gil Garcetti, former Los Angeles County District Attorney
"With another scam around every corner—some a lot sneakier than others—Scammed is a great handbook to understanding the threats we all face as consumers. Knowledge is our power."
—Mitch Lipka, consumer columnist, The Boston Globe and editor of TheConsumerChronicle.com
Most of us wouldn't buy that bridge in Brooklyn that some guy wants to sell us. We wouldn't wire money to people who send us an email that promises to shower us with millions once they save a Nigerian diplomat. Used car salespersons? Not our friends. We're savvy customers who can spot a fast one, right?
Shady dealers expect you to resign yourself to getting burned. Restore your power as a customer, make better choices, demand what you pay for, and hold onto your money with Christopher Elliott's winning advice. Don't get scammed; get Scammed, and get wise!