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Scared to Death: From BSE to Coronavirus: Why Scares are Costing Us the Earth Paperback – October 6, 2020
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Newly revised and updated in the light of COVID-19
For most of the latter part of the last century, and the early part of this, Britain has been assailed by a succession of 'scares', from salmonella and eggs to BSE, from the Millennium Bug to bird flu, from DDT to passive smoking, from asbestos to global warming.
These scares have become one of the most conspicuous and damaging features of our modern world, so much so that as we entered the third decade of the new century, our senses had become so blunted that we scarcely recognised the real thing for what it was, until it arrived – COVID-19, for which we were almost completely unprepared.
The authors analyse the crucial roles of the different factions who perpetrated the scares: from the scientists who misread or manipulated the evidence to the media and lobbyists who eagerly promoted scares without regard to the consequences, and the politicians and officials who came up with absurdly disproportionate responses, leaving us to pay a colossal price.
In this updated edition, Scared to Death not only presents a detailed account of the scares that have dominated our society for the past 50 years – through all of which the authors lived – but also examines the background to the COVID-19 pandemic, tracing our lack of preparedness to its roots and then assessing, by way of contrast, why this is the real thing, as opposed to the succession of scares that we have experienced.
- Print length512 pages
- LanguageEnglish
- PublisherBloomsbury Continuum
- Publication dateOctober 6, 2020
- Dimensions5.43 x 1.54 x 8.56 inches
- ISBN-101472984668
- ISBN-13978-1472984661
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Editorial Reviews
Review
“Every politician, every journalist, every consumer of journalism should read, mark and inwardly digest this book” ―Mail on Sunday
“This is a huge book in size, scope and importance. Anyone who reads it will find it hard to disagree with the authors' conclusion.” ―This England
“A highly valuable and much needed investigation into the 'crisis industry' in which pressure groups and journalists work together to keep us entertained with a succession of 'crises'.” ―Contemporary Review
About the Author
Richard North has in recent years won a reputation as one of Britain's most expert defence analysts, through his Defence of the Realm blog. Formerly a research director in the European Parliament, North is also a political analyst through his EU Referendum blog, which examines Britain's place in the world with particular reference to its membership of the European Union. He co-authored four bestselling books with the late Sunday Telegraph columnist Christopher Booker, including Scared To Death: From BSE To Global Warming, How Scares Are Costing Us The Earth (2007) and The Great Deception (2005), a comprehensive history of the European Union. He is the author of Ministry of Defeat (2009).
Product details
- Publisher : Bloomsbury Continuum (October 6, 2020)
- Language : English
- Paperback : 512 pages
- ISBN-10 : 1472984668
- ISBN-13 : 978-1472984661
- Item Weight : 1.1 pounds
- Dimensions : 5.43 x 1.54 x 8.56 inches
- Best Sellers Rank: #4,529,571 in Books (See Top 100 in Books)
- #3,156 in Political Freedom (Books)
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Customers find the book well-researched, accurate, and informative. They appreciate the plentiful and appropriate references. Readers also say the book is interesting from beginning to end.
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I give out very few 5 star reviews, so that should indicate how impressed I as by this book.
It is unfortunate that many of the players involved in the 'scares' recounted here will simply not read the book and hang their heads in shame.
A virtual study in what makes the human race look and act stupid. This book should be a standard study for all high school students, business heads, civil servants and media chiefs.
delivery. Book is hard to wade through at the start, but picks up
speed. VERY INFORMATIVE!
Top reviews from other countries
I purchased the authors' first joint book, "The Mad Officials", some dozen years ago after hearing Richard North speak, very entertainingly, on the excesses of environmental health officers. I was greatly entertained by that book's humorous, "if you didn't laugh you would cry" style. This is a much more scholarly work, although, thankfully, still flavoured by a wry sense of amusement at the irrational behaviour of many of those who would tell us how to live.
The book's longest chapter is on global warming, the biggest of these scares and one that is still gaining momentum. The authors provide a short history of the development of the theory of the "greenhouse effect" (from 1827) and some alternative theories, reminding us that many of those who expounded the theory of man-made global warming in the 80s had, ten years previously, been warning of a coming ice age. They analyse the development of the IPCC and how as early as 1989 scientists whose research did not support this "new orthodoxy" were having their funding withdrawn and were, in due course, lumped together with "holocaust deniers". Al Gore comes in for much criticism. Much of material will not be new to those interested in the global warming debate, but it is summarised concisely and clearly. You would be correct in deducing that Booker & North are somewhat sceptical of MMGW; what they add to the debate is explaining the current furore over global warming as another example of the "scare phenomenon".
In the epilogue they suggest that subscribing to movements like Greenpeace and Friends of the Earth in some way satisfies a human "need for religion" in a secular age. While there may be something in this, here Booker & North appeared to be moving out of their own area of expertise, the ideas were only lightly sketched out and there were, unusually, no references to those whose ideas were culled - e.g., Richard Dawkins and Christopher Hitchens? They also betrayed their British orientation: the statement that, by the end of the C20, "the prevailing values of the West were as completely secularised as those of any society the world had ever known" may be true of the UK, but not, I would have thought, of the US. These criticisms aside, I would heartily recommend "Scared to Death" as a critique of contemporary western societies' tendency to indulge in "scares" and as a call to arms for a more intelligently sceptical approach.
Booker & North conclude cheerily by warning us that this century will probably deliver us a "real crisis" soon enough, and that there will then be little time, or need, for imaginary ones.
What really makes this book very thorough is that it considers many aspects of how such health panic crazes arise. From the limitations of science and a public misunderstanding of how there really are few established "truths" in science, and there always will be dissent to some extent (i.e. plank's constant in physics), through to the paramount nature of health in modern eyes as well as media spin. Also, as alluded to, the role of big government in regulating these activities and the tendency towards excess therein. Well evidenced as well as having a convincing thesis.
Despite the fact that the ASH people and others who have already adopted counter positions to the arguments in this book will largely account for its poor reviews, no one could argue that it is well written and in a pleasingly non alarmist style. It is very engaging and should hold the attention of people who maybe aren't that interested in the issue itself. It peers deeply into the machinery of modern society, through its cogs of politics, science and want.
A very good book indeed.
Twenty-four hour news at our finger-tips (literally) is what we have been led to expect; Booker and North show how this culture is seen nowhere better than in our responses to scares, scares which are now broadcast in minute detail by the investigative journalist who is "working on the public's behalf to bring the truth".
Scientists misread, politicians mispoliticise and the media broadcast and print all - including the misprunts and misreported while, at the same time accurate assessments are made and publicised of genuine scares. Generally, with the benefit of twenty-twenty hindsight, the authors analyse a wide range of such events - BSE, DDT, passive smoking, bird 'flu, Millennium Bug and so on - and show how expensive these have been in many different ways.
In an age when there is increasing public expectation of the "government's being in control" fanned by media attention, they build a startling picture. Readers may not agree with all their findings or approaches but they may be scared to death with what they reveal.
Dr Richard North, eminent food safety consultant and now political analyst for eureferendum.com, and Christopher Booker, first editor of Private Eye, provide carefully documented, devastating case studies of a whole series of scares which resulted in the government wildly overreacting and destroying industries and livelihoods and incurring hugely disproportionate costs.
This is close to my heart. Indelibly imprinted on my mind is Stephen Dorrel's (Health Minister) statement on the 20th March 1996 linking the BSE epidemic in cattle to CJD in humans. From that day it was a race against time to relaunch my business in a new industry and avoid going bust. I suspected, as did many others, that the link between BSE and vCJD was tenuous and that the prediction of 500,000 deaths a year from vCJD an exaggeration. By October 2006 after the entire UK meat export business and many other businesses , mine included, had been destroyed and the government had spent £3.45 billion on the scare, vCJD incidence was running at 3 cases a year and 106 in total in 10 years.
Richard North and Chris Booker describe a whole series of such scares since the 1980's from salmonella in eggs, to listeria in cheese, dioxins in poultry, DDT, the Millenium bugs infecting computers at the turn of the century , nitrate's in water, vitamin B6 lead in petrol, passive smoking, SARS, and asbestos where the pattern was repeated. One of the most heart rending scares that tore families apart revolved around the belief that gained currency in the mid 1980's in some social service departments that child abuse was rife. In Cleveland in 1986, 121 children were suspected of being abused and taken away from their families sometimes for years with only 4 successful prosecutions - a pattern repeated in Rochdale, Nottinghamshire, Pembroke and Orkney until the "scientific diagnosis technique" upon which the charges were based were discredited.
But on the other hand they then examine the great organophosphate cover up whereby the catastrophic effects of organophosphates in sheep dips and aircraft fuel has been systematically denied despite overwhelming evidence to the contrary.
However plausible scares may seem it is crucial to examine the scientific evidence objectively and be prepared to review the solution in the light of the unfolding evidence.
Their direst critiscms are levelled against the totally inappropriate reaction to the warming of the globe in the late twentieth century. So much economic and political capital is being invested in measures to reduce carbon emissions that it will take years to undo this act of faith whatever the evidence that such measures are not necessarily the best response.
In a 'scientific' age, very few seem to understand the nature of 'science' - the importance of careful review of the 'facts' by others so that they can agree or disagree with the 'facts' as presented, and we can know therefore what is correct.
As ever, we are in the age of the 'Seer'. Not some magician, but the one who can 'See' through all the so-called information to the truth. And many people will not arrive at truth because they do not love truth, and do not wish to pay the price to arrive at it.
Booker and North work through each subject systematically, attempting to explain how each stage of the development has been arrived at, and what the ramifications are. As such, their work is valuable and a useful textbook to have on the shelf.
As you think about their approach, it should help you to be more discerning when reading a newspaper or watching television. Unfortunately, it will show you that almost everything that is reported in the media is shallow, the reporter guessing at what the issues are, and telling you what he thinks.
If you can accept anything that is reported at face value after reading this book I think you may have missed the point.






