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Scenario Planning: A Field Guide to the Future Paperback – March 27, 2012
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From the Back Cover
Is your businessready for the future?
While crystal balls cannot actually see into the future, a methodology does exist that can helpyou visualize it. Or to be more precise, this methodology helps you see a range of alternative futures—or scenarios—that could plausibly emerge, depending on how current developments continue to unfold.
Scenario Planning serves as a guide to looking at your business, and the world, years from now, posing thoughtful questions about the possible consequences of current (and possible future) trends. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. This book will help you:
- Outline (and prepare for) any trends that could change the political, social,and economic landscapes and significantly impact your business
- Explore the impact of technological advances and new competitors
- Examine challenges that are only dimly recognizable as potential problems today
This visual book will help you answer the question, "Is my organization ready for every possibility?"
About the Author
WOODY WADE heads Wade & Co., a management consultancy focused on business foresight, and frequently speaks on the topic of future trends. With an MBA from Harvard Business School, he has more than thirty years of business experience, specifically in international marketing and strategy development. He has worked for two Swiss private banks; served as a member of the executive board of the Geneva-based World Economic Forum; and was the marketing director of the world-renowned Ecole Hôtelière de Lausanne.
Top customer reviews
However, in my view its ultimate value is its clarity. First, its step-by-step description of how to implement a scenario planning process is very helpful and would give beginners enough confidence to try it. Second, it provides clear and convincing argumentation for WHY an organisation should think in terms of scenarios. If you are the head of a company and read Wade's reasoning for introducing this way of thinking/planning into your firm, you would be hard-pressed to find any decent arguments for ignoring the technique and simply pressing ahead with the forecasts that you believe (or hope?) will turn out to be right. Scenario planning is about visualising the future so you are not taken by surprise when things turn out the way they do. After reading Wade's book, you will surely realise that by NOT introducing scenario thinking into your company, you are practically condemning it to exactly that fate: being taken by surprise.
So if you are responsible for your organisation's long-term viability, this is the best overview and "how-to" primer out there. Start here... it is a quick and even light-hearted read... and then you can "graduate" to the boring academic tomes if you are so inclined.
What is particularly helpful is the combination of conceptual, design and practical thought shown in the book's development. Scenario planning is often presented in ways that are either impenetrable or trivial. Theory and practice are well integrated here and there is nothing misplaced in that integration.
I recommend this book without hesitation.
Now I have: this book has a completely practical focus and walks you through the process step by step. It's also a beautifully designed book.
I will test it out with my class in the upcoming semester.