- Hardcover: 208 pages
- Publisher: Wiley; 1 edition (April 22, 2013)
- Language: English
- ISBN-10: 1118138279
- ISBN-13: 978-1118138274
- Product Dimensions: 5.9 x 0.8 x 9.1 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 27 customer reviews
- Amazon Best Sellers Rank: #1,239,249 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies Hardcover – April 22, 2013
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Customers who viewed this item also viewed
Customers who bought this item also bought
"There s lots of interesting information here and some good one liners to boot. Weighty stuff written by someone with a real passion for Twitter el al. A recommended read for those of you grappling with the social media conundrum." (FSTech, July 2013) Not only did this book provide me with food for thought, but it ignited a fire within me to go and put his concepts into practice. (B2B Marketing, December 2013) The Science of Marketing...is like a collection of well-written white papers . (Admap, May 2014)
From the Inside Flap
Forget the "unicorns and rainbows" approach to marketing that encourages companies to love their customers and hug their followers. Sure, it's great to "be awesome" and "engage in the conversation," but a successful marketing strategy requires something far more substantial. Author and "social media scientist" Dan Zarrella uses data, experimentation, and real science to understand how people behave online and how you can leverage that behavior in your digital marketing strategy.
The Science of Marketing shares proven online tactics and tips gathered through scientific research that will upend your approach to digital marketing. Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this book brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and analytics. Learn why and how you should start executing socialblogging, social media, e-mail marketing, and webinarsaccording to data-driven metrics to achieve the greatest results.
The Science of Marketing provides the research and tools you need to make a stronger impact in the digital marketing space. It offers valuable takeaways such as:
- Late in the day and week is when the most retweets occur
- Weekends are best for Facebook sharing
- E-mail newsletters to subscribers very early in the morning
- Your newest subscribers are the most likely to act
- Blog on the weekends for a higher number of comments
- Blog early in the morning for a higher number of links
- Don't crowd your content
- And much more!
The Science of Marketing delivers undeniable proof that challenges assumptions about how marketers should approach digital marketing. Let Dan Zarrella's scientific approach lead you toward a better timed, highly targeted, more compelling, and incredibly successful online marketing strategy.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
That's not to say this book doesn't have value. It does. The data presented enables the reader to formulate their own hypotheses about cause and effect -- an important first step in the improvement process.
I've seen Dan present much of this content in a free webinar. I was hoping to get a little more substance for the investment in this book. The lack of content (and absence of any comprehensive theory) suggests the kind of lack of commitment to the subject matter that's common of Internet marketers, I'm afraid.
Zarrella is a social media scientist for HubSpot--yes, you read that right, a social media scientist. He is the brains behind HubSpot's "The Science of..." series. His forte is data and its interpretation. He spends his time analyzing online behavior and translating that into marketing theory that increases our bottom line. I am a Zarrella fan. One of the basic tenets of my marketing philosophy is never make a decision without data. I encourage clients to rely more on the science of marketing and less on the "I think so" school of thought. Maybe it's my academic background, but I believe good data can lessen risk and increase the chances of success.
The book is laid out by media, which is extremely helpful. It starts with content (e-nooks and webinars) and progresses through all the channels from SEO to Twitter, Facebook, Pinterest, and blogs. He ends up with email marketing and analytics. The content is analytical with a strong encouragement to experiment to test and see how it will work for the reader.
It's not just about the best time of day to tweet, what kind of photos work the best on Facebook, and how to attract more sales leads from Pinterest. It's also about the kinds of online behavior and expectations that produce the data. This is not your typical online freebie market "research" we see marketing companies pump out every day to sell their own products. Zarrella's conclusions are the result of tedious amounts of data analyzed to increase our bottom line, not his.
There were several interesting facts about Twitter science that caught my eye:
* As negative comments increase, followers and retweets decrease. (be positive)
* As self-references increase, follower count and retweets decrease. (it's not about you)
* Links in a tweet are a must. (it's about what you give)
* The headline in a tweet is the most important call-to-action to get people to click through. Say something creative, but clear. If you're just saying what everyone else is saying, don't plan on a retweet or click-through. (differentiation gets you noticed)
* Experiment but keep track of your results so you know what works well. (know thy audience)
The bottom line: the unicorns and rainbows approach to social media (as Zarrella calls it) of "being awesome" and "engaging in the conversation" can only produce results if there's a method to your madness. If you're a data nerd like me, or just want to turbo boost your social media return, this book is a definite must-read.