Jam-packed with eye-opening real world examples of how brilliant ideas can solve difficult real world problems. (London Loves Business, 20th December 2012) Colourful, lively and interesting (Management Today, March 2013) This is a treasure trove of insight from a real expert in the field and there are lessons to be learnt on every page. It s really all about how to make new ideas less of a happy accident if you only read one book this month (Business Life, April 2013) The book is packed with great stories to inspire ideas the great many provocations in the book, nicely told, make it one of the better books on the topic. Although it fails to offer a strong methodology, it does collect all the latest thinking into one place and is a great place to start (B2B Marketing, May 2013)
From the Back Cover
we tried something new?
To innovate at scale, and do it over and over, is the
great business challenge. To see through the fog, connect the dots, battle the machine and drive an idea to launch is the Holy Grail for the corporate innovator.
Much of the innovation in big business appears to be a happy accident – born out of luck rather than planning. But ‘luck’ is the label of the onlooker. Corporate innovators know how to make their own luck – they force connections, try things out and never give up. This is The Science of Serendipity
and to benefit from it takes determination, provocation, experimentation and political savvy.