Scientific Advertising Kindle Edition

4.2 out of 5 stars 112 customer reviews
Audible Narration
Playing...
Loading...
Paused
Kindle App Ad
Buy
$1.99

Deliver to your Kindle or other device

Price
New from Used from
eBook
"Please retry"
eBook, July 23, 2008
$1.99

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

Review

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy

About the Author

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent.

Product details

  • File Size: 201 KB
  • Print Length: 88 pages
  • Page Numbers Source ISBN: 1460940369
  • Simultaneous Device Usage: Unlimited
  • Publisher: MSI Publishing (July 23, 2008)
  • Publication Date: July 23, 2008
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B001D3K6TS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #806,704 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer Reviews

Top Customer Reviews

on May 6, 2016
Format: Paperback|Verified Purchase
0Comment| 18 people found this helpful. Was this review helpful to you?YesNoReport abuse
on March 16, 2017
Format: Kindle Edition|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on December 20, 2016
Format: Kindle Edition|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on August 15, 2011
Format: Paperback|Verified Purchase
22 comments| 79 people found this helpful. Was this review helpful to you?YesNoReport abuse
on June 3, 2017
Format: Paperback|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on March 26, 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on July 2, 2015
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on May 4, 2016
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Set up an Amazon Giveaway

Scientific Advertising
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Scientific Advertising

What other items do customers buy after viewing this item?