|Print List Price:||$4.29|
Save $2.30 (54%)
Scientific Advertising Kindle Edition
|New from||Used from|
|Kindle, July 23, 2008||
|Length: 88 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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About the Author
- File size : 201 KB
- Publication date : July 23, 2008
- Word Wise : Enabled
- Print length : 88 pages
- Publisher : MSI Publishing (July 23, 2008)
- ASIN : B001D3K6TS
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Screen Reader : Supported
- Text-to-Speech : Enabled
- Page numbers source ISBN : 1460940369
- Simultaneous device usage : Unlimited
- Language: : English
- Lending : Enabled
- Best Sellers Rank: #1,153,239 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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The book does have some nice, quaint, early 20th-century ads and illustrations scattered throughout and on the back cover. But, throughout the book, there are literally HUNDREDS of errors and omissions in its 88 pages. I don't mean just typos. I mean whole words changed or omitted and ENTIRE SENTENCES missing. Also, words added that Hopkins did not write in the original.
How do I know this?
Do yourself a favor and buy the McGraw-Hill reprint of the 1966 two-in-one edition (which includes Hopkins' powerful business biography, My Life in Advertising). Lay the two side by side and do a close comparison, like I did. You'll see what I mean. The 1966 reprint is FAR and away, a hands-down MUCH better (and more accurate) edition.
The folks at Merchant Books need to do some serious editorial reworking and put out a "revised and corrected" edition. Hopkins classic work deserves better.
It is however well printed...
Read this book. I thought I already had a pretty good grasp on the system and this exposes it better still
Top reviews from other countries
The tone is a little dogmatic at times, but for some reason that did not irritate me. I guess that Hopkins impressed me enough with his superior knowledge that I allowed him that.
Much of this stuff still seems relevant today, II kept thinking "That's also true for for advertising copy in ebay and facebook".
In common with other authors in the advertising industry, Hopkins portrays advertising as a beneficial service for consumers, rather than a tool to persuade us to buy stuff against our better judgement. In fairness,, Hopkins does focus on giving us reliable and accurate information from the manufacturer so that we can make our own decision, rather than using "Hidden Persuaders".
If you are in this kind of business you don't want to miss it.
Although it was published in 2015 the book is completely outdated. It lacks any sort of specific examples or anecdotes that are not dated in the 60’s.
It’s a complete waste of money and time!