Buying Options

Kindle Price: $1.99

Save $2.30 (54%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group.Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity: 
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

<Embed>
Kindle App Ad
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Scientific Advertising by [Claude Hopkins]
Audible Sample
Playing...
Loading...
Paused

Follow the Author

Something went wrong. Please try your request again later.


Scientific Advertising Kindle Edition

4.4 out of 5 stars 370 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle $0.99
Kindle, July 23, 2008
$1.99
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

Editorial Reviews

Review

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy --This text refers to an alternate kindle_edition edition.

About the Author

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent. --This text refers to an alternate kindle_edition edition.

Product details

  • File size : 201 KB
  • Publication date : July 23, 2008
  • Word Wise : Enabled
  • Print length : 88 pages
  • Publisher : MSI Publishing (July 23, 2008)
  • ASIN : B001D3K6TS
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Screen Reader : Supported
  • Text-to-Speech : Enabled
  • Page numbers source ISBN : 1460940369
  • Simultaneous device usage : Unlimited
  • Language: : English
  • Lending : Enabled
  • Customer Reviews:
    4.4 out of 5 stars 370 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
370 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on June 11, 2019
Verified Purchase
33 people found this helpful
Comment Report abuse
Reviewed in the United States on December 8, 2018
Verified Purchase
5 people found this helpful
Comment Report abuse
Reviewed in the United States on February 9, 2018
Verified Purchase
review image
7 people found this helpful
Comment Report abuse
Reviewed in the United States on September 8, 2020
Verified Purchase
One person found this helpful
Comment Report abuse
Reviewed in the United States on December 5, 2018
Verified Purchase
2 people found this helpful
Comment Report abuse
Reviewed in the United States on July 27, 2019
Verified Purchase
One person found this helpful
Comment Report abuse
Reviewed in the United States on June 3, 2017
Verified Purchase
3 people found this helpful
Comment Report abuse
Reviewed in the United States on September 29, 2019
Verified Purchase
2 people found this helpful
Comment Report abuse

Top reviews from other countries

John Penfold
5.0 out of 5 stars How newspaper ads iwere made to work effectively, nearly a hundred years ago
Reviewed in the United Kingdom on January 11, 2018
Verified Purchase
4 people found this helpful
Report abuse
Keyser Soze
4.0 out of 5 stars Great read
Reviewed in the United Kingdom on August 28, 2018
Verified Purchase
One person found this helpful
Report abuse
Joan Muni
5.0 out of 5 stars A marketing classic
Reviewed in the United Kingdom on July 1, 2015
Verified Purchase
3 people found this helpful
Report abuse
Silvia
1.0 out of 5 stars WORST BOOK YOU’LL FIND IN ADVERTISING
Reviewed in the United Kingdom on April 17, 2019
Verified Purchase
One person found this helpful
Report abuse
W J
5.0 out of 5 stars Really loved the simple tips!
Reviewed in the United Kingdom on April 12, 2018
Verified Purchase
One person found this helpful
Report abuse