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Scientific Advertising Paperback – February 12, 2014
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"Warlight" by Michael Ondaatje
A dramatic coming-of-age story set in the decade after World War II, "Warlight" is the mesmerizing new novel from the best-selling author of "The English Patient." Learn more
Top customer reviews
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If you want knowledge and ways to get better at copywriting then this book is a MUST.
This book is jam-packed with advertising advice and principles that have withstood the test of time (along with some that haven’t).
The best part is, Claude doesn't just tell you what he thinks is true—he tells you what he knows is true based on his experience and research.
If you don't already have a copy, I recommend you pick one up today.