- Paperback: 88 pages
- Publisher: Merchant Books (February 12, 2014)
- Language: English
- ISBN-10: 1603866361
- ISBN-13: 978-1603866361
- Product Dimensions: 6 x 0.2 x 9 inches
- Shipping Weight: 4.8 ounces (View shipping rates and policies)
- Average Customer Review: 138 customer reviews
- Amazon Best Sellers Rank: #71,479 in Books (See Top 100 in Books)
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Paperback – February 12, 2014
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If you want knowledge and ways to get better at copywriting then this book is a MUST.
It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).
If you're an entrepreneur or marketer or copywriter, then not having heard of Claud Hopkins is like being an investor and... having never heard or Warren Buffett. (Or, like being a Science fiction expert and not having heard of Star Wars). Embarrassing at best.
If you're looking for reliable business partners, ask them if they've read this book. (Be suspicious if they haven't). And ask them what they think. (Be suspicious if they weren't amazed).
This book is jam-packed with advertising advice and principles that have withstood the test of time (along with some that haven’t).
The best part is, Claude doesn't just tell you what he thinks is true—he tells you what he knows is true based on his experience and research.
If you don't already have a copy, I recommend you pick one up today.
It is however well printed...