- Hardcover: 294 pages
- Publisher: Kogan Page; 2nd edition (February 1, 2007)
- Language: English
- ISBN-10: 0749447524
- ISBN-13: 978-0749447526
- Product Dimensions: 6 x 0.9 x 9 inches
- Shipping Weight: 1.5 pounds
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #1,289,509 in Books (See Top 100 in Books)
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Scoring Points: How Tesco Continues to Win Customer Loyalty Hardcover – February 1, 2007
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About the Author
Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include Tesco, British Gas, The Economist, Cadbury's, National Savings, and Barclays.
Tim Phillips has been a journalist for 20 years. He has written for publications such as The Wall Street Journal Europe and The Sunday Times. He writes the popular blog ""Talk Normal"" in an effort to combat the poor communication and corporate jargon in the workplace. He is the author of Knockoff and Fit to Bust and co-author of Scoring Points, all published by Kogan Page.
Top customer reviews
This book allows us to get deep into this topic, understand the loyalty schemes used and possible, as well as discusses the value of loyalty programs themselves.
I found this book of a high value, thus would recommend it to all retailers as well as suppliers, who want to understand their partners better as well as to find ways for partnership of a higher added value.