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Scrappy: A Little Book About Choosing to Play Big Hardcover – August 23, 2016
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“There’s no one better to write a book about being scrappy than Terri Sjodin. She is proof positive that your approach can make all the difference. If you are ready to play big, follow Terri’s game plan. One of the best new sales books I’ve read in years.”
—HARVEY MACKAY, author, Swim with the Sharks Without Being Eaten Alive
“I love this book! It will make you think, give you great ideas, and get your adrenaline pumping. There is fierce competition in the world and having a ‘scrappy’ mind-set will help you stand the test of time.”
—AMBER KELLEY LAUSCH, CEO and executive director, Surf Prescriptions
“Scrappy is tremendously entertaining with great content and practical, real-world lessons from successful and clever entrepreneurs. It’s so much more than just a typical business book. A definite must-read.”
—TONI KO, CEO and chief creative director,Perverse Sunglasses; founder and chairwoman, NYX Cosmetics
“Clever and empowering! This little book really packs a punch.”
—JOAN CLEVELAND, president and CEO, SWBC Life Insurance Company
“While scrappiness isn’t taught in business school, embracing the mind-set can be the difference between success and failure. Reading Terri’s book is like taking a performance enhancing drug for your business career...with no bad side effects.”
—ALEXANDER S. BHATHAL, co-president, RAJ Swim & SwimSpot;co-owner, Sacramento Kings
“This book is a must-read for any sales organization. After reading it, I can’t stop thinking about how important it is to be scrappy in today’s business environment. I can’t wait to give it to everyone on my team. (And I’ve grabbed copies for my kids as well!)”
—KATHY BINTZ, CEO and principal partner, Creative Retail Packaging
“Scrappy people are curious, creative, and resilient. And organizations with a scrappy culture leave their competition in the dust. Read this charming book and learn how being scrappy can help you—and your organization—win!”
—KEN BLANCHARD, co-author of The New One Minute Manager® and Collaboration Begins with You
About the Author
Terri L. Sjodin is the author of Small Message, Big Impact and the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.
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Top customer reviews
So what is “Scrappy?” According to Terri, it’s a determined “effort to get around an obstacle or challenge faster, smarter - in a clever way, even “against the odds.” It’s about choosing to play BIG, “being feisty, enthusiastic, gutsy, lively and spunky.”
As I read the stories and the strategies, I began to get inspired…to get scrappy about certain BIG goals I have in my life. She even provides a summary at the end of each chapter with a few key questions to help you achieve your goals.
I believe this will be a book I routinely take off the bookshelf and re-read whenever I need to get scrappy!
Ken Doyle, Executive Director of Sales, LISI