- Hardcover: 208 pages
- Publisher: Princeton Architectural Press; 1 edition (September 2001)
- Language: English
- ISBN-10: 1568983204
- ISBN-13: 978-1568983202
- Product Dimensions: 5.8 x 8.8 x 8.5 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #5,807,673 in Books (See Top 100 in Books)
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Screen: Essays on Graphic Design, New Media, and Visual Culture Hardcover – September, 2001
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About the Author
Jessica Helfand is partner with William Drenttel in Jessica Helfand | William Drenttel, a design consultancy.
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The book however is out of touch, rife with buzzwords, and is quickly losing relevancy. I was particularly irked by the essay that compares Television to the Web, arguing that all the qualities - and shortcomings - of the Web were "done first" by Television.
The author displays a kind of starry-eyed wonder at all things "new media" but the relevancy of that to professionals working in "new media" industries is debatable.
I just about threw the book into the ocean while reading "On Sound, Authenticity and Cultural Amnesia". A few comments from the book on the use of sound with visuals: "It interrupts interpretation. It brainwashes the audience.". I don't know, perhaps those of us with more emotional aspiration, or those that simply can't see visuals would take issue with this critique.
When it comes down to it, the market decides what is good use of form, and what is more or less useless. Try not to let an academician tell you what your customer needs or wants.
On a positive note, the writing is very good. I wonder if editors were in short supply during the late 1990's...