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Screw Business As Usual Hardcover – December 8, 2011
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Branson builds a strong case for the business world's potential to address social, economic, political and environmental issues by creating new business models and new ways of doing business. He does this not by some theoretical or pie-in-the sky fluff, but rather by stories of organizations and businesses that have done it. So his narrative is planted firmly in the real world and that is what is so inspiring and concrete - a departure from the usual nonsense that fills so many business, self-help and do-good tomes that fill the shelves these days.
Despite the underlying gravitas, the book is an easy read. The big picture is built by narrating stories about new organizations, leadership groups and businesses that are combining business and social causes. The cases are mostly related to what has been done in the Virgin Group, but also include stories about people that Branson knows personally, which includes a network of extraordinary breadth. He seems to be able to call virtually any world leader, politician, musician, movie producer or activist to form a team to deal with issues ranging from healthcare to poverty to environmental issues.
Reading a book in an interaction between writer and reader.Read more ›
The writing itself however was execrable and (for me at least) detracted from the otherwise overwhelmingly positive and inspiring message of the book. Perhaps it was a conscious editorial decision to allow Branson's personal communicative style to predominate throughout - it certainly bears a chipper, upbeat and optimistic tone that would well be immensely engaging in the course of a conversation. In the form of a book however, it comes across as rambling, repetitive in the use of stock phrases, overly self-congratulatory, and don't get me started on the name-dropping. Large parts of it seemed to go over old ground that was covered in his earlier book Losing My Virginity e.g. his childhood and early enterprises, his friends and cohort of early change-makers etc. While the intent might have been to communicate a sense of simplicity, accessibility and disarming guilelessness, methinks the services of a good editor would have made a world of difference. After all, the book had a message to deliver, and I believe a better-organized way of relating it would serve as better and clearer guidance. As such, it could have been a lot shorter and more impactful without losing the essence and enthusiasm of Branson's voice in the telling.Read more ›
Caveat: this is not a social science book, so those of you who expect a rigorous treatment (with data and formulae) will not find your rigorous evidence here. If, however, you read it to find ideas and inspirations to better this world we live in, then I recommend you buy this book right away. Simply the most valuable book I have ever bought and read.
Most Recent Customer Reviews
Interesting entrepreneurial approach to solving the world's problems.Published 1 month ago by JSizzle
We live in a world that is ending, as we know it, and something new is emerging. In Screw Business as Usual Richard Branson, in his own cheerished way, gives us a bath of awareness... Read morePublished 9 months ago by Alvaro Trigueros
Given as a gift to my son for Christmas and he really liked it.Published 19 months ago by Barbara Passmore
I am a big fan of Branson and thoroughly enjoyed his book. It's an easy read and he keeps it light and entertaining.Published 20 months ago by TeamOMalley
If you are a successful business man, this is a book that would transcend you to think just like Richard Branson. Read morePublished on May 21, 2014 by rongyi du
This will give you a optimism for doing the right thing in business. Richard is a hero to me for his risk taking and courage to screw business as usual.Published on May 18, 2014 by Rodney
Half done on my third book of Branson. I love his attitude and it reconfirms the way I also believe business should be done.Published on May 11, 2014 by Paul Wynia