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Richard Branson

Screw Business As Usual Hardcover – December 8, 2011

by Richard Branson (Author)

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RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.

As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.

"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.

"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.

"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.

"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.

"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"

Print length

384 pages
Language

English
Publisher

Portfolio
Publication date

December 8, 2011
Reading age

18 years and up
Dimensions

5.81 x 1.31 x 8.5 inches
ISBN-10

9781591844341
ISBN-13

978-1591844341
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Editorial Reviews

About the Author

Sir Richard Branson is the founder of the Virgin Group. With around 200 companies in more than 30 countries, the Virgin Group has now expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance, health, and renewable energy. Branson’s autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers.

Product details

ASIN ‏ : ‎ 1591844347
Publisher ‏ : ‎ Portfolio; Third Printing. edition (December 8, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 9781591844341
ISBN-13 ‏ : ‎ 978-1591844341
Reading age ‏ : ‎ 18 years and up
Item Weight ‏ : ‎ 1.08 pounds
Dimensions ‏ : ‎ 5.81 x 1.31 x 8.5 inches

Best Sellers Rank: #593,164 in Books (See Top 100 in Books)
- #2,320 in Motivational Management & Leadership
- #3,812 in Entrepreneurship (Books)
- #5,034 in Business Management (Books)

Customer Reviews:
184 ratings

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Richard Branson

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Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, investor, and philanthropist. He is best known as the founder of Virgin Group, which comprises more than 400 companies.

Branson expressed his desire to become an entrepreneur at a young age. At the age of sixteen his first business venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic and expanded the Virgin Records music label.

In March 2000, Branson was knighted at Buckingham Palace for ""services to entrepreneurship"". In July 2015, Forbes listed Branson's estimated net worth at US $5.2 billion.

Bio from Wikipedia, the free encyclopedia. Photo by Chatham House [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons.

Customer reviews

5 star		59%
4 star		16%
3 star		10%
2 star		9%
1 star		6%

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Top reviews from the United States

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Roger N. Johnson

New World Order

Reviewed in the United States 🇺🇸 on January 17, 2012

Verified Purchase

Most people probably agree that our pace of consumption is unsustainable, that machine-like thinking in biz has wrecked havoc on people and resources. We live in a world with shocking inequalities. More than 2 billion people live in absolute poverty. Species are dying out. Environmental destruction is at the very least unsightly and may at the worst necessitate finding another habitable planet if we want to continue...

However, there are many people all over the world who have recognized these truths and instead of despairing they are "screwing business as usual" and creating new business models that have sustainability, social enterprise, respect for people and the environment, and "doing good" at the core. And they are succeeding! This book asserts that the notion of business existing solely for "shareholder profit" is not only short-sighted but will be defeated. There are smart people in the world who are not wasting time figuring out how to manipulate financial markets for their own gain, or crunching numbers to figure out how to sell staples a little cheaper than the competition. Luckily, Sir Richard seems to know most of these innovative, inspiring leaders on a personal level and has compiled lots of good stories. If you can excuse the name-dropping and self-aggrandizement, you'll find real value in contemplating these examples of innovation and forward-thinking. True, if he had let me edit it, it would be a much cleaner and more effective book, but alas...

3 people found this helpful

Helpful

Rhana Kozak

The Age of Entrepreneurs

Reviewed in the United States 🇺🇸 on May 30, 2013

Verified Purchase

The ultimate entrepreneurial mantra: "Screw it, let's do it!"

If you are, or aspire to be an entrepreneur read this book.

Richard Branson takes readers on a global, fossil fueled flight to meet the entrepreneurs and leaders who are solving social problems. Every problem from the environment, health and disease, education, wildlife preservation and energy, is a social one in our interconnected world.

Accounts of his conversations and "aha" moments with entrepreneurs and change agents from all sectors, geographies, and walks of life take "name dropping" to a new and wonderful level. Sir Richard is a global, tribal leader of change, courage, and "Screw Business as Usual".

He was born that way.

The tale of his journey from his first commercial enterprise as founder and publisher of STUDENT magazine to Virgin Unite reveals his humanity and love. It is the first time a "business" book has brought me to tears twice before finishing the first chapter.

Entrepreneurship for social good can and must be taught on a vast scale if we are to reverse the unnecessary global destruction of people and planet. With "Screw Business as Usual", Richard Branson makes a passionate statement that the future of humanity on earth depends on awakening the entrepreneurial and social spirit in everyone.

In the face of massive challenge Richard Branson maintains his "screw it, let's do it!" zeal because "There is no Planet B."

One person found this helpful

Helpful

Drew J.

Very Inspirational Read!

Reviewed in the United States 🇺🇸 on September 26, 2016

Verified Purchase

Are we able to help change the world and bring significance to our lives simultaneously? Richard Branson, at his philanthropic and intellectual best, unfolds his brilliant vision for the future of business as usual. This inspirational read for everybody, reveals how the time has come for a radical change to transpire in order to flip capitalism upside down. The business philosophy of our forefathers is antiquated and in dire need of fundamental innovation.

This book explains that by taking steps toward revolutionary change and by shifting our values about capitalism, we can see a different tomorrow for the future of our society. By exchanging the primary objective of profit for the concern of people, community, and the plant, we can love what we do and also bring prosperity to humanity.

Pick up this book and embark on a new way of thinking, problems solving, and transforming work into something to be proud of. Explore ways to “screw business as usual” and move towards a more promising future for the way we do business.

One person found this helpful

Helpful

Chelsea

Name-drop Central, hard to get through.

Reviewed in the United States 🇺🇸 on March 31, 2020

Verified Purchase

I was super excited to read this book at first! However, he name drops SO much in this book, there are hundreds of proper nouns in each chapter and way too many capital letters (from all of the name dropping) that I find myself skimming past all of the shameless references. Also, as a 27 year old, many of the names dropped I am not familiar with as they are from an older generation. I do not know the names of prime ministers from various countries from the 1990s, I was a child then. It also gets confusing as he name drops SO much to remember who he’s talking about or remember the anecdote he gave about that person a chapter or two ago. Name drop paralysis. I also felt this was written at an eighth-grade reading level. I have to read a short story by F. Scott Fitzgerald after reading a chapter in Branson’s book to stimulate my intellect. He used the word “magical” maybe 50 times in the last two chapters alone.

5 people found this helpful

Helpful

Climate Artivist

Inspirational for budding entrepreneurs

Reviewed in the United States 🇺🇸 on February 2, 2012

Verified Purchase

As a founder of a social and environmental think-tank, I wholeheartedly recommend this book to my colleagues in the world who would like to start up something that makes the world a better place. Everytime I open the book, my mind starts to spin and my heart beats faster as I get inspired by the many stories and examples Richard gave. I have learned, for example, about Skoll Foundation and his Participant Media, or about Re*Generation (youth homelessness), or about the Elders.
Caveat: this is not a social science book, so those of you who expect a rigorous treatment (with data and formulae) will not find your rigorous evidence here. If, however, you read it to find ideas and inspirations to better this world we live in, then I recommend you buy this book right away. Simply the most valuable book I have ever bought and read.

3 people found this helpful

Helpful

Chip Muller

Interesting book about Branson and a new kind of philanthropy

Reviewed in the United States 🇺🇸 on May 24, 2020

Verified Purchase

Inspiring and interesting profile of a man who has started so many great companies and philanthropic efforts

Helpful

Top reviews from other countries

trishhilly

Inspiring

Reviewed in the United Kingdom 🇬🇧 on December 29, 2011

Verified Purchase

Its full of inspiring stories and detail, and I totally identify with his mission to create so much more than just business. Its helped me think in different ways about how my business can contribute fully to society and the urgent push towards cleaning up and creating sustainable world.

Also until I read Screw Business I hadn't realised that the Virgin Money Giving site was around and also about two thirds less expensive than the competition, Richard Branson has long been an inspiration to me in business but this new book is just so in tune - I like the way he has turned Virgin's focus to the huge problems we face today. The elders, Virgin Unite, Virgin Green Fund, the carbon war room and the prize for finding a geo-engineering solution to finding a way of extracting carbon from the planet are all detailed in here.

14 people found this helpful

Amazon Customer

Strangely demoralising.

Reviewed in the United Kingdom 🇬🇧 on September 5, 2016

Verified Purchase

First of all, the 1/5 star review I have given this book isn't *strictly* accurate - I didn't hate this book. But in this era of polarity of opinions I feel I should make my opinion clear, and it is that this book was so, so disappointing.

I have been becoming more and more interested in the topics of social enterprise and international development and why we should 'screw business as usual', and I realised I knew very little about Richard Branson or his career, so I thought this book would educate me on both of those fronts.

However, as a few others have said, beyond the foreword this book descends into one big, repetitive ego trip (I found the first chapter interesting but beyond that my interest diminished as it was the same message over and over - I really couldn't distinguish between the topics of any of the chapters!).

Impressive stories and great results achieved no doubt (I don't think anyone could question that), but I feel that I can't relate to this book or his efforts in any way, let alone feel that replicating these adventures is an attainable goal. RB is simply moving in circles way beyond those of probably 99.999% of the population. I was hoping for a few simple, practical tips that the 'typical' person (in relative terms) on the street could apply to their attitude or in their workplace or life to at least get them started on their own journey of 'screwing business as usual' and creating some positive change in the world.

Sadly, with about 60 pages to go (I'm struggling but determined to finish now) I don't feel any more equipped to create some positive social, business change than I did before I picked the book up. And in some ways I feel further away.

Wouldn't recommend.

One person found this helpful

Tim

I am struggling to get through it as so far (75% of the way through) it has mainly been name dropping famous business leaders wh

Reviewed in the United Kingdom 🇬🇧 on August 6, 2014

Verified Purchase

I had thought this book was going to be about business, and help out someone who was trying to start up and make a successful time of it. I am struggling to get through it as so far (75% of the way through) it has mainly been name dropping famous business leaders who have achieved great things, but not really in the same realm that the rest of us occupy.

I think Branson is trying to inspire massive change which is a great thing but I just don't really get the flow of this book and it hasn't really inspired me or given me much insight on how to achieve such change.

One person found this helpful

tomnomnom

insightful

Reviewed in the United Kingdom 🇬🇧 on April 25, 2014

Verified Purchase

really interesting look at what people around the world are doing, in an attempt to move from simple donations to good causes to more robust business models

Rebel Book Club

Four Stars

Reviewed in the United Kingdom 🇬🇧 on October 24, 2015

Verified Purchase

Loved most of it. Wish these mindsets had started earlier in entrepreneurs careers - our gens responsibility

See all reviews

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