- Paperback: 592 pages
- Publisher: IBM Press; 1 edition (July 31, 2005)
- Language: English
- ISBN-10: 0131852922
- ISBN-13: 978-0131852921
- Product Dimensions: 7.1 x 1.1 x 9.2 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: 68 customer reviews
- Amazon Best Sellers Rank: #2,643,583 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
There is a newer edition of this item:
This month's Book With Buzz: "The Lying Game" by Ruth Ware
From the instant New York Times bestselling author of blockbuster thrillers "In a Dark, Dark Wood" and "The Woman in Cabin 10" comes Ruth Ware’s chilling new novel, "The Lying Game." See more
Customers who viewed this item also viewed
What other items do customers buy after viewing this item?
From the Back Cover
A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686--This text refers to an out of print or unavailable edition of this title.
About the Author
About the Authors
Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies.
Mike has worked on IBM's Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.
In addition to Mike's broad technical background, he also holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, helping bridge the gap between technology and marketing concepts. Mike can be reached through his Web site (http://www.mikemoran.com).
Bill Hunt is the CEO and Founder of Global Strategies International (http://www.globalstrategies.com) and one of the pioneers of search engine marketing, getting his start in early 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. Over the years, Bill has led numerous large search marketing projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.
GSI specializes in helping Fortune 500 companies develop, implement and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search marketing programs "from the inside out."
© Copyright Pearson Education. All rights reserved.
Browse award-winning titles. See more
Top customer reviews
I'd elaborate on the content of the book, but other reviewers have done that; and ultimately it's the results that count, right?
I can honestly say that buying this book has been the most profitable investment I've made in my business thus far.
The book is also very current and is very ethical. Do not hesitate in making a decision to purchase this book. The payoff will be swift.