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Search Engine Optimization All-in-One For Dummies Paperback – April 27, 2009
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From the Back Cover
Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
- What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What's under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
- What drives search results
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
The basics of SEO-friendly design
How to manage the mechanics of content
Why your server is important
Your Google AdWords gift card worth $25!
About the Author
Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.
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Providing additional (free) web sights also provides the opportunity to keep refining the process.
Very much worth the value I paid.
Most recent customer reviews
I don't recommend this to a dummy. Good luck!