- Paperback: 768 pages
- Publisher: For Dummies; 1 edition (April 27, 2009)
- Language: English
- ISBN-10: 0470379731
- ISBN-13: 978-0470379738
- Product Dimensions: 7.2 x 1.7 x 9 inches
- Shipping Weight: 2.4 pounds (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (37 customer reviews)
- Amazon Best Sellers Rank: #1,633,048 in Books (See Top 100 in Books)
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Search Engine Optimization All-in-One For Dummies Paperback – April 27, 2009
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From the Back Cover
Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
- What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What's under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
- What drives search results
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
The basics of SEO-friendly design
How to manage the mechanics of content
Why your server is important
Your Google AdWords gift card worth $25!
About the Author
Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.
Improve your Web site's search results with these simple tips for optimizing your Web site [PDF].
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Top Customer Reviews
Providing additional (free) web sights also provides the opportunity to keep refining the process.
Very much worth the value I paid.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
Most Recent Customer Reviews
I don't recommend this to a dummy. Good luck!Read more