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Search Engine Optimization All-in-One For Dummies Paperback – April 27, 2009
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
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From the Back Cover
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
- What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What's under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
- What drives search results
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
The basics of SEO-friendly design
How to manage the mechanics of content
Why your server is important
Your Google AdWords gift card worth $25!
About the Author
Improve your Web site's search results with these simple tips for optimizing your Web site [PDF].
Top Customer Reviews
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
Being a complete neophyte to SEO, I happened see this book at my local bookstore, and dove in with no small amount of trepidation as I was concerned the material would be too advanced and that it would take too much of my time. However, my concerns proved completely unfounded. Bruce Clay expresses SEO concepts in a very accessible way, providing HTML samples and walking the reader through various related SEO tools. Moreover, he is concise but descriptive. I would recommend readers do as I did and have the book at one side and your laptop at the other so you can work through the examples as you read along.
I found the format of dividing the theme into completely compartmentalized "mini-books" each with its own major topic to be quite workable. Although I read the book from cover to cover sequentially, I believe the reader would have no problem starting at any one of "mini-books". This means a bit of seeing the same thing when reading from cover to cover, but Bruce Clay reinforces the repeated information without it becoming redundant.
Bear in mind he covers the topic in a survey style, so you won't be overwhelmed with too much technical detail (just what is needed) but he does provide ample explanation in the form of relevant examples and well-written, simple-to-understand prose. Also, he provides a plethora of leads and recommendations for additional research on the topic of SEO.
A few notes I would humbly offer up to the author are as follows. Bruce Clay is his own best promoter (in this economy you have to be...), and in his book he heavily promotes his own tools and services. There is a free version of his tools which definitely gets the job done, and you can get through the book and accomplish your goals without feeling like you "have" to upgrade to the pay tools. Also, a few of his links to resources on his own web site are broken (the one link that stands out is the section on using non-flash methods of displaying non-browser-resident fonts), but not so many as to make the book unreadable. Rather than emphasizing his own tools so much, I would like to have seen more detailed coverage of existing, free tools. However, he does cover many of the the free tools at least in summary, so the reader is made aware of them and can follow up with additional research.
Overall, I can heartily recommend Search Engine Optimization All-in-One for Dummies and Bruce Clay in particular. A job well done at making SEO accessible to the novice. Thank you.
I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).
There aren't many books on this subject that are worth anything, or as easy to read.
I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
Providing additional (free) web sights also provides the opportunity to keep refining the process.
Very much worth the value I paid.
Most Recent Customer Reviews
I don't recommend this to a dummy. Good luck!