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Search Engine Optimization All-in-One For Dummies Paperback – April 27, 2009
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From the Back Cover
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
- What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What's under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
- What drives search results
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
The basics of SEO-friendly design
How to manage the mechanics of content
Why your server is important
Your Google AdWords gift card worth $25!
About the Author
Improve your Web site's search results with these simple tips for optimizing your Web site [PDF].
Top Customer Reviews
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
Being a complete neophyte to SEO, I happened see this book at my local bookstore, and dove in with no small amount of trepidation as I was concerned the material would be too advanced and that it would take too much of my time. However, my concerns proved completely unfounded. Bruce Clay expresses SEO concepts in a very accessible way, providing HTML samples and walking the reader through various related SEO tools. Moreover, he is concise but descriptive. I would recommend readers do as I did and have the book at one side and your laptop at the other so you can work through the examples as you read along.
I found the format of dividing the theme into completely compartmentalized "mini-books" each with its own major topic to be quite workable. Although I read the book from cover to cover sequentially, I believe the reader would have no problem starting at any one of "mini-books". This means a bit of seeing the same thing when reading from cover to cover, but Bruce Clay reinforces the repeated information without it becoming redundant.Read more ›
I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).
There aren't many books on this subject that are worth anything, or as easy to read.
I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
Most Recent Customer Reviews
SEO has given me a solid framework and understanding of how to approach this quest.
Providing additional (free) web sights also provides the opportunity to keep refining the... Read more
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!Published 20 months ago by cdrspock
i would not order this book. i would recommend learning it by reading blogs like search engine land or search engine watchPublished 20 months ago by Collin Perry
I ordered this because of I heard this guy was the King of SEO. They have great support team, and free stuff for beginners. Read morePublished on June 9, 2014 by N. L. King
This is a great book for beginners. My problem was I was not a beginner and needed more technical insight into subjects that were only touched on in this book. Read morePublished on April 30, 2014 by Dylan
This is a must read for all of us trying to learn SEO. I have learned a few things and now I feel more comfortable using SEO. RecommendedPublished on April 4, 2014 by J. Guerra
The book had a lot of good hints on how to improve my website. I would purchase from this vendor again.Published on March 8, 2014 by Dale E Moyers