- Paperback: 768 pages
- Publisher: For Dummies; 2 edition (January 18, 2012)
- Language: English
- ISBN-10: 1118024419
- ISBN-13: 978-1118024416
- Product Dimensions: 7.4 x 1.6 x 9.2 inches
- Shipping Weight: 2.4 pounds (View shipping rates and policies)
- Average Customer Review: 37 customer reviews
- Amazon Best Sellers Rank: #988,027 in Books (See Top 100 in Books)
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Search Engine Optimization All-in-One For Dummies Paperback – January 18, 2012
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From the Back Cover
Make your web site irresistible to search engines and watch your business grow!
Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!
Anatomy of a search engine — learn how search engines work and how to use them to your advantage
The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists
Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out
The meat of the matter — gather great ideas for web site content that will engage your visitors
Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness
A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host
Market effectively — build your brand and boost your business with well-planned search marketing
Open the book and find:
Why it helps to have a programmer handy
Ethical guidelines you'll want to follow
Tips on building keyword lists and themes
What you can learn from your competition
How to use a ranking monitor
Advice on creating spider-friendly sites
Help choosing an analytics package
Pointers on taking your online business global
10 books in 1
How Search Engines Work
SEO Web Design
Optimizing the Foundations
About the Author
Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.
Susan Esparza is a senior editor with Bruce Clay, Inc.
Top customer reviews
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Providing additional (free) web sights also provides the opportunity to keep refining the process.
Very much worth the value I paid.
Most recent customer reviews
I don't recommend this to a dummy. Good luck!