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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 1st Edition

4.6 out of 5 stars 74 customer reviews
ISBN-13: 978-0470224489
ISBN-10: 0470224487
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Editorial Reviews

From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
  • Analyzing your competition
  • Researching and analyzing keywords

  • Developing your link building skills

  • Setting up blogs and communities

  • Using Google Analytics

  • Networking with Facebook® and MySpace

  • Boosting traffic with Digg and StumbleUpon

  • Setting up pay-per-click campaigns

  • Discovering ways to monetize Web traffic

  • Installing valuable SEO plug-ins

Extra Apply It

  • "Apply It" and "Extra" sidebars highlight useful tips

  • High-resolution screen shots demonstrate each task

  • Succinct explanations walk you through step by step

  • Two-page lessons break big topics into bite-sized modules

About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. A true pioneer and leading voice of the industry, Kristopher is a prominent speaker and moderator at leading national and international marketing conferences, including Search-Engine Strategies (SES), Affiliate Summit, Electronic Retailing Association (ERA), and eTail, among others.
As President and CEO of Pepperjam, a full-service internet marketing agency, Kristopher is looked to by thousands of businesses worldwide as one of a small group of pure Internet marketing experts. Among numerous other notable achievements, Pepperjam has been recognized for the past two consecutive years by Inc. Magazine as one of the fastest growing companies in the United States.
Kristopher was recognized in 2005 as an Entrepreneur of the Year by Bank of America and in 2006 as one of the “Top 20 Business Leaders” in northeastern Pennsylvania under the age of 40.
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Product Details

  • Paperback: 320 pages
  • Publisher: Visual; 1 edition (April 7, 2008)
  • Language: English
  • ISBN-10: 0470224487
  • ISBN-13: 978-0470224489
  • Product Dimensions: 7.4 x 0.9 x 9.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (74 customer reviews)
  • Amazon Best Sellers Rank: #1,611,383 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.

But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.

The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.

I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.

I highly recommend this book.
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Format: Paperback
Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.
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Format: Paperback Verified Purchase
The book was written by Kristopher B. Jones, CEO of PepperJam. Kris is well known in the industry and considered an authority not only in the search marketing community, but among Internet marketers is general, including affiliate marketers and people in display advertising. I think the title of the book was not well chosen, because it is not only about organic search engine optimization, but about marketing your business and website in general.

The book covers paid search advertising, affiliate marketing, public relations, web analytics and more, basically everything that is important for a successful online presents. That Kris has experience across the multiple channels of Internet marketing, from his business as fully integrated Internet marketing agency shines through in his book.

Unique about the book is also how it is designed. It is geared towards the visual folks like myself and uses a tremendous amount of pictures to show things instead of just using words to explain. Virtually every page has a screenshot or illustration and is an integrated part of the book, beyond the simple use as decoration or reinforcement of the written text.
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Format: Paperback
I read Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing by Kris Jones from cover-to-cover. Go ahead and buy it! It's really a top-notch book!

Don't let the title fool you. The book covers much more than search engine optimization. It's really a domain spanning book, and one of the first published works that I have seen to integrate search engine optimization (SEO), search engine marketing (SEM), and affiliate marketing programs (AFP). From nearly any perspective, these three areas of expertise all have one overlapping goal --- providing the right content where it will be seen by the right person at the right time. Leveraging support and expertise from Pepperjam, Jones does an excellent job of integrating these three areas into a near seamless package. In this respect, the book is really ground breaking, and a harbinger of things to come in how these areas will be viewed.

The 296 page book has eleven chapters, an introductory history of SEO, and a nine page index. Each of the eleven chapters has a standard organization that is clear and readable. Each chapter begins with a two page overview, with each of topics that the chapter covers in easy-to-read callout boxes, along with a larger callout box providing information on some unique concept or tool related to the chapter. The remainder of the chapter is divided into sections corresponding to the callout boxes in the two-page chapter introduction. It is a really neat layout that is effective and efficiency for both a complete read and returning to for a reference.
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Format: Paperback
The very most up to date and, in my opinion, the most intelligent book about modern SEO that I have read in the last two years. I think that SEO is in a new phase or in a new era. In this new era is absolutely necessary know a lot of thing about keyword generation, web 2.0, site structuring, social web, social media optimization, SEO plug-ins, etc. and this book is plenty of information about this new SEO era. However maybe is it not an absolutely beginners book. In my opinion, probably requires a few prior knowledge of the field. The compensation: probably the best 2007/2008 SE0 book.
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