- Paperback: 456 pages
- Publisher: For Dummies; 4 edition (November 2, 2010)
- Language: English
- ISBN-10: 0470881046
- ISBN-13: 978-0470881040
- Product Dimensions: 7.4 x 0.9 x 9.2 inches
- Shipping Weight: 1.5 pounds
- Average Customer Review: 166 customer reviews
- Amazon Best Sellers Rank: #1,688,424 in Books (See Top 100 in Books)
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Search Engine Optimization For Dummies 4th Edition
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'This book does not disappoint...a worthy edition to any bookshelf.' (Goodreads.com, March 2011).
From the Back Cover
Learn the secrets that search engines like and move your Web site to the top!
What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!
Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business
Build it right — find out how to construct your site with the information that search engines need to index it properly
Cover all bases — get your site listed in product and shopping indexes and local-search services
Love those links — find sites to link to yours and choose links that boost your position
Watch this — use video to make your site more visible, and build traffic with social networking sites
Open the book and find:
How search engines work
Techniques search engines like and ones they hate
What keywords are and how to use them
How to make your site both useful and visible
Small things that can make a big difference
How to redeem your site if something goes wrong
Ten common myths about SEO
Top customer reviews
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I am not the one. I have a heavy shelf with books on topic, should I take one more with such a title?
Now, let me tell you.
It's far much more better, that every book you will find here in amazon with a topic "ADVANCED, or COMPLETE".
It has so many gems for those, who proudly considers them already advanced SEO skilled, and when you read it - you just say - WOW, this I did not knew. Yeah, that is also interesting.
I am not sure, Peter will read this comment, but I need to tell that with title 'dummies" he lost a big big market share :(. Such as me, who already had some experience. Do not make this mistake. This book is extremely valuable, no matter at which stage of SEO skills you consider yourself.
Peter Kent's "Search Engine Optimization for Dummies" is more than a mere gem: it is an excellent treatise on search engine optimization.
Kent explains just about everything you will need to know about SEO. And I mean everything. Little things that I've seen other authors on the subjec neglect, like using company and product names without running afoul of the copyright laws and inviting all kinds of trouble.
There's a huge amount of information here, but Kent's writing style is clear. Still, I suspect that many readers will be as surprised as I was to see how much of the book I underlined.
After having a company make my web site, because the supplier required it, they also tried to sell me SEO services.
So far, I have talked to at least 3 -4 SEO service providers.
Like the author said in the book, 80% of SEO providers are selling snake oil.
After reading this book, I was able to figure out that these 3 - 4 providers were selling something that was too good to be true.
If it's too good to be true, then it probably isn't true, like snake oil to cure all ills...