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Search Engine Optimization For Dummies 4th Edition

4.5 out of 5 stars 165 customer reviews
ISBN-13: 978-0470881040
ISBN-10: 0470881046
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Editorial Reviews

Review

‘This book does not disappoint…a worthy edition to any bookshelf.' (Goodreads.com, March 2011).

From the Back Cover

Learn the secrets that search engines like and move your Web site to the top!

What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!

  • Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business

  • Build it right — find out how to construct your site with the information that search engines need to index it properly

  • Cover all bases — get your site listed in product and shopping indexes and local-search services

  • Love those links — find sites to link to yours and choose links that boost your position

  • Watch this — use video to make your site more visible, and build traffic with social networking sites

Open the book and find:

  • How search engines work

  • Techniques search engines like and ones they hate

  • What keywords are and how to use them

  • How to make your site both useful and visible

  • Page-building tips

  • Small things that can make a big difference

  • How to redeem your site if something goes wrong

  • Ten common myths about SEO

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Product Details

  • Paperback: 456 pages
  • Publisher: For Dummies; 4 edition (November 2, 2010)
  • Language: English
  • ISBN-10: 0470881046
  • ISBN-13: 978-0470881040
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (165 customer reviews)
  • Amazon Best Sellers Rank: #530,927 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

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I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.
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I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.

The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.

The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.

I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.

I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
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Thank you! A book that tells me exactly what SEO is AND confirms you don't have to be an IT certified whatever to figure it out. My clients want good search results, and from reading this book, I can now confidently design their pages to get just that.

Something I love about this book as well as all the Dummies books: As you go through the book, Peter tells you exactly what Chapter to go to for more on a certain point. You don't have to read this book from Front to Back- use it as a reference tool and learn as you go.

Easy to read and plenty of humor packed in to encourage you to continue learning, this gets a thumbs up!
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While I am an experienced SEO, I figured I could glean some more tips off this. While I didn't get as much as I thought, I feel I must say, if I had this book 5 years ago, I would have learned faster, and would be better at it now. This book is gold and worth every penny.

I have found that there is more theory in this book than practical application. However, the theory presented is in my opinion the most solid approach to SEO, and it took me years to learn what this book has presented. It relies less on "tricks" and more on long term, solid strategies to get keep you successful for the long run. It isn't extremely technical, which makes it great for the beginner, but its not so basic that it can't be useful.

If you are in the least bit serious about being a webmaster, whether you have one site or many, this book needs to be on your shelf. The lessons taught in it will make it pay for itself almost instantly.
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While in the process of working on my new website, I came across this book and ordered it right away based on other reviews. I was not disappointed. It's a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. It did for me what a company specializing in SEO wanted to do for $8,000. I'm sure the SEO company would have provided an excellent service, but by reading this book, I've learned how to do it myself and will now know how to tweak my site in the future.
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If you're up-to-date with all the latest and greatest this is mainly a review. However, if you're not completely familiar with the terms and usage of SEO this is a great book.

Very informative, easy to read, nice to reference.

I would recommend this book to anyone working with a designer who is unfamiliar with SEO (most) or anyone who wants to brush up on the basics.

Although this book nor any others will be the tell-all guide this is a good start. SEO changes so rapidly more research is always required. This book gives a great start to the research.
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