- Paperback: 384 pages
- Publisher: Wiley Publishing; 2nd edition (April 14, 2008)
- Language: English
- ISBN-10: 0470226641
- ISBN-13: 978-0470226643
- Product Dimensions: 7.4 x 0.9 x 9.2 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 101 customer reviews
- Amazon Best Sellers Rank: #2,388,251 in Books (See Top 100 in Books)
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Search Engine Optimization: An Hour a Day 2nd Edition
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From the Back Cover
Put Your Website in the Spotlight
A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Cut through the trendy jargon to find the "Eternal Truths" of SEO
Discover the right keywords using the latest research tools and your own gut check
Get to know your stats and the free stat-collector, Google Analytics
Optimize your site for search engines and your site visitors so you can be found, then make the sale
Use the social web to help you reach your business goals, even if you're not a social networking butterfly
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day
"This book offers a systematic, commonsense approach to the art and science of SEO."
—Chris Sherman, SearchEngineWatch.com
"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."
—P.J. Fusco, ClickZ Magazine columnist
"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
—Joe Dolson, inter:digital strategies
"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
—Harvey Ramer, marketing designer and blogger, Design Delineations
About the Author
Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
Top customer reviews
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Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.
I read their first book on this subject and found that in addition to being concise, clear and incredibly helpful it was a fun read! They write beautifully and you don't have to be a "tech person" or a computer expert to understand and apply their information. And the same is true in this, their latest edition. If you follow the advice in this book, you will improve the SEO of your site and will see improved results on the search engines. It's that simple. This book contains thousands if not tens of thousands of dollars worth of information, insight and advice. Writing it was an act of generosity on the authors' part.
If you have a website, you need this book. If you're thinking of building a website, you need this book. If you work at a company that has a website and you think it could do better in search results ... get this book!
If you're looking for THE book on search engine optimization - congratulations. You found it.
The organization of the book is a little questionable in my opinion, as I thought that some of the content should have been discussed earlier/later, but because of the more step-by-step approach to this book, it's really not a big deal to skip around to the content you need.