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Search Engine Optimization: An Hour a Day 2nd Edition

4.2 out of 5 stars 99 customer reviews
ISBN-13: 978-0470226643
ISBN-10: 0470226641
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Editorial Reviews

From the Back Cover

Put Your Website in the Spotlight

A Step-by-Step Guide

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

  • Cut through the trendy jargon to find the "Eternal Truths" of SEO

  • Discover the right keywords using the latest research tools and your own gut check

  • Get to know your stats and the free stat-collector, Google Analytics

  • Optimize your site for search engines and your site visitors so you can be found, then make the sale

  • Use the social web to help you reach your business goals, even if you're not a social networking butterfly

You'll also find:

  • Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

  • Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives

  • Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day

"This book offers a systematic, commonsense approach to the art and science of SEO."
Chris Sherman, SearchEngineWatch.com

"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."
P.J. Fusco, ClickZ Magazine columnist

"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
Joe Dolson, inter:digital strategies

"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
Harvey Ramer, marketing designer and blogger, Design Delineations

About the Author

Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
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Product Details

  • Paperback: 384 pages
  • Publisher: Wiley Publishing; 2nd edition (April 14, 2008)
  • Language: English
  • ISBN-10: 0470226641
  • ISBN-13: 978-0470226643
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (99 customer reviews)
  • Amazon Best Sellers Rank: #1,822,866 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Manny Hernandez HALL OF FAME on November 29, 2006
Format: Paperback
I've worked on SEO for numerous web sites with our company [...] over the course of the past few years. Since I started doing this, I haven't found a book that was so well written and easy to follow for those becoming acquainted with this progressively sophisticated topic, while retaining value as a reference you can go back to as a consultant or an end user wanting to tackle specific aspects of Search Engine Optimization.

"Search Engine Optimization: An Hour a Day" reminded me of the excellent book "Search Engine Visibility" written by Shari Thurow back in 2002, with the benefit that this one was edited in 2006, so it is more current than the classic SEO reference by Thurow in that respect. As someone who has worked on SEO and reviewed almost all the books on the topic, I highly recommend this book.
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As an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i'd read this twice i practically felt like i'd been involved in seo for years (yes, the transition was that smooth).

Here are my thoughts on this book.

Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).

I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.

The text and language of the book is easy enough to understand.
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Format: Paperback
I run my family's manufacturing business in Illinois and am not an SEO professional. I am, however, very interested in growing our business through web marketing (SEO and SEM). That makes me, I believe, exactly the sort of reader the authors intended to reach with their book.

SEO: An Hour A Day is well organized, consistent in thought and style and filled with great information. In some cases they confirmed information I had read elsewhere (which can be very helpful in itself) ... and in other cases taught me new things I did not know. The authors do a great job of making the subject fun and interesting. My sincere belief is that any business owner (large or small) who is interested in growing their business using the power of the internet should read this book. In fact, this is a great first book to pick up because it starts at the beginning and builds from there. It is also a great starter because the authors are gracious enough to direct you to additional sources they consider to be authoritative.

As an added bonus, I went to the authors' website and asked a question ... and received a great personal reply the next day. It is obvious to me the authors not only know their subject and have a real interest in it, but also enjoy sharing that knowledge with others.

Long story short: You would be wise to spend the time and money on the book ... I think you will find it is worth the investment.

Aaron

P.S. The only reason I gave the book 4 of 5 stars and not 5 of 5 is I am reluctant to give anything a perfect score. I never received any perfects in school and now I'm taking it out on them ;)
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Format: Paperback
As said by other reviewers on this page, SEO: An Hour A Day is a must have.

I first heard about SEO last year. After having had my own site for my art, for many years, I was pressed into action to build a new site for a new family business. Thats when I started hearing about a lot of new jargon and things that made my poor little artist's head ache. I had all sorts of strange people emailing and phoning me offering to sell me services to improve my SEO? What's that? I though they meant that they could make me the CEO. It was then that I was then told that SEO is some kind of black art so I knew then that I had to find out more.

I agree that if your are completely new to web development and business some of the buzz words, marketing and technical speak can seem a bit foreign, but coming from a world where art speak prevails, I have managed to wade through these to get to the practical instructions. As an old colleague said to me years ago: "if fine art printmaking was easy everybody would be doing it". I would say that the same is true with a new subject such as SEO, making this book a great guide in deciphering the black art.

Not only does SEO: An Hour A Day explain how to use keywords and meta descriptions, it also encourages the use of better copy, therefore making your website (and the web in general) a more interesting and user friendly place to visit.

Stephen Vaughan
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