- Paperback: 336 pages
- Publisher: Sybex (June 13, 2006)
- Language: English
- ISBN-10: 0471787531
- ISBN-13: 978-0471787532
- Product Dimensions: 7.4 x 0.7 x 9.2 inches
- Shipping Weight: 15.5 ounces
- Average Customer Review: 4.1 out of 5 stars See all reviews (100 customer reviews)
- Amazon Best Sellers Rank: #2,434,919 in Books (See Top 100 in Books)
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Search Engine Optimization: An Hour a Day
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New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO.
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they've developed whenever working with a new client.
Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results things like business goals, creating appealing marketing messages and designing human-usable web sites.
The book also avoids SEO techniques du jour, the kinds of tactics that are hotly debated in forums and that may or may not have any effect on your overall success. Rather, the book focuses on a solid, fundamental approach using time-tested techniques that work regardless of seemingly arbitrary algorithmic changes by the search engines.
The book is also very well written, using SEO-specific jargon only when necessary and always making sure to introduce new terms in clear English (there's also an excellent glossary at the end of the book).
The first part of the book focuses on an area many newcomers totally neglect, often to their detriment: laying an effective foundation for your SEO efforts. You need to clarify your goals and really have an understanding of the fundamentals of how search engines work and what types of SEO activities do (and don't) work before plunging in to your work.
And for anyone that works in an organization, the next key step is to create a strategy that works with your existing marketing, information technology, sales and other groups to make sure your SEO efforts support the overall goals of the entire team. Part two of the book focuses on developing this strategy, and also offers suggestions on working with other groups and selling them on the importance of effective SEO.
Only when this important groundwork has been established should you begin the actual work of keyword selection and optimization, link building and so on.
That's the focus of part three developing and implementing a comprehensive SEO plan for your web site. This section takes a common-sense approach breaking the search engine optimization efforts for your web site into a 12-week process, and as the subtitle implies, dedicating an hour a day during this period to a specific goal-based task.
The authors provide useful tools for managing this process, in the form of spreadsheet-based worksheets to help you plan and organize your various tasks. Again, the emphasis is on providing simple but effective tools that someone new to the process can use. That said, these worksheets are truly useful, and you may find them becoming integral parts of your overall SEO toolkit.
Throughout the book the authors offer useful tips as asides. "Pearls of wisdom" tips are obviously tactics gleaned from experience, while "slacker" tips are great for letting you know when you can get away with less work or when you shouldn't obsess over a certain activity.
There are also longer case studies and expert opinions from other well-known SEOs such as Aaron Wall and Patricia Fusco scattered throughout the book.
In all, Search Engine Optimization: An Hour a Day is an excellent overview of SEO and provides solid advice and guidance for anyone just getting started. The book is also useful if you've done SEO in the past but haven't kept up with the current state of search engines and the kinds of SEO techniques that work today (and want to know what to avoid to stay out of --Online
From the Back Cover
Drive Targeted Traffic to Your Website
A Step-by-Step Guide
As bracing as a shot of espresso, Search Engine Optimization: An Hour a Day offers brisk advice, bite-sized tasks, and straightforward tools to help you significantly increase visibility for your website on all the major search engines.
In this ultimate do-it-yourself guide, SEO consultants and authors Jennifer Grappone and Gradiva Couzin offer many surprisingly simple techniques and insights, including how to:
- Cut through the trendy jargon to find the Eternal Truths of SEO
- Understand SEO essentials like choosing the best keywords and optimizing meta tags
- Steer clear of common SEO mistakes
- Optimize your website for factors search engines care about—and skip the ones they don't
- Take the plunge with pay-per-click campaigns, link-building methods, and more
- Track and measure results with spreadsheets, customizable reports, and other valuable tools
You'll also find:
- Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Pearls of Wisdom, such as "You will never really know exactly how Google works"
- Real-world From the Trenches case studies that illustrate successes to learn from and mistakes to avoid
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Top Customer Reviews
Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.
I read their first book on this subject and found that in addition to being concise, clear and incredibly helpful it was a fun read! They write beautifully and you don't have to be a "tech person" or a computer expert to understand and apply their information. And the same is true in this, their latest edition. If you follow the advice in this book, you will improve the SEO of your site and will see improved results on the search engines. It's that simple. This book contains thousands if not tens of thousands of dollars worth of information, insight and advice. Writing it was an act of generosity on the authors' part.
If you have a website, you need this book. If you're thinking of building a website, you need this book. If you work at a company that has a website and you think it could do better in search results ... get this book!
If you're looking for THE book on search engine optimization - congratulations. You found it.
The organization of the book is a little questionable in my opinion, as I thought that some of the content should have been discussed earlier/later, but because of the more step-by-step approach to this book, it's really not a big deal to skip around to the content you need.