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JOHN WILEY AND SONS INC
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Search Engine Optimization (SEO) Secrets: Do What You Never Thought Possible with SEO 1st Edition, Kindle Edition
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|Length: 456 pages||Enhanced Typesetting: Enabled||Page Flip: Enabled|
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From the Back Cover
When you open this book, you'll feel as though you're sitting down with experts who are disclosing rare information about search engine optimization. You'll benefit from the authors' success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full-length annotated SEO reports to help you take your consulting to the professional level.
The Insider's Guide to:
Understanding search engine optimization like the pros
Making money from SEO consulting
Getting into the inner circles of the SEO industry
Choosing the right SEO troubleshooting tools for your SEO problems
Fixing search engine penalties
Using your competitors to your advantage
Using alternative search engines
Testing your SEO for optimal performance
The Secrets series reveals:
Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider Tips - Expert advice to help you optimize performance
Valuable Insights - Eye-opening descriptions of poorly documentedor undocumented features and procedures
Unbeatable Advice - Real-world workarounds and little-known tipsand techniques
About the Author
Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.
- Publisher : Wiley; 1st edition (March 21, 2011)
- Publication date : March 21, 2011
- Print length : 456 pages
- Word Wise : Not Enabled
- File size : 10226 KB
- Language: : English
- ASIN : B004U7MUES
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Lending : Enabled
- Best Sellers Rank: #1,062,510 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Guys, this book is amazing. The moment you get it, you get the feel like you're reading a doctors pro guide to fix a heart.. It takes SEO to the professional level.
Most books I read on marketing, are a waste of money, and time that is worth money. Most books just spit the same water as every single site out there trying to put together what's-suposed to be 'content' but ends up looking like a keyword mob..
When you get someone to give out a book on SEO, you should think twice if that person is really going to reveal information that people takw thousands of dollars for.
This book is an exception. He really shares some secret knoledge that can help you out. He admits in the begining that the reason he is doing this is because he knows that he cant even compete with all the SEO companies, that come a dime a dozen.. But with this book he will get a name and whatever,,
If you guys have questions, here is my email [...]
The authors writing style is fun and educational at the same time. Tech geeks have a sense of humor that is a mix of dorky and oddball and his personality really comes out at fun times. It's a really good read for anyone that wants to double check they understand what they think they learned at some of the best industry conferences.
However, I do feel there is an advanced to expert level book waiting in the wings from this author. Having been the SEO specialist at one of the best industry companies, SEOmoz, I think he held back on providing some of the really neat tricks in his bag.
All around a great book to have in your library both physical and on the Kindle.
I'm not all of the way through the book yet so I don't have any complaints. The sales and marketing section of the book I could have written myself, since it pretty much follows my own methods with analyzing and pitching services to clients.
If you have some background already and hands-on SEO experience, you'll find a lot to like in this book. If you're just starting out, it's not going to hold your hand and direct you on every step.
Purchasing any book Danny might work on is a no-brainer for me...however I was blown away by what I am learning from the book. Many SEO books on the market are basically re-hashed material you can find by searching for "what is SEO"..with low hanging fruit advice like "get your tags right, get good links, create good content", etc ; Search Engine Optimization Secrets however breaks down the SEO PROCESS from creating strategic plan to technical hurdles, best practices, site audits, implementing tracking tools, and so on. I consider myself an adequate SEO but this book has made me re-examine my process; I could be squeezing more juice out of certain procedures I paid little attention to.
I wish I would have read this book sooner.
Top reviews from other countries
SEO secrets provides a comprehensive guide to SEO whilst being written in a very engaging way makiing it far more accessible than many SEO books I have read in the past.
Despite finishing it in my first sitting I've found myself devling into the book several times whilst fiddling with my website and can see myself dipping in and out in the future as there is a fair bit of stuff to take in.
All in all a real eye opener that gives an insight into SEO!