- Paperback: 456 pages
- Publisher: Wiley; 1 edition (March 29, 2011)
- Language: English
- ISBN-10: 0470554185
- ISBN-13: 978-0470554180
- Product Dimensions: 7.4 x 0.9 x 9.3 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
- Average Customer Review: 46 customer reviews
- Amazon Best Sellers Rank: #587,801 in Books (See Top 100 in Books)
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Search Engine Optimization (SEO) Secrets 1st Edition
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From the Back Cover
When you open this book, you'll feel as though you're sittingdown with experts who are disclosing rare information about searchengine optimization. You'll benefit from the authors' success asSEO professionals while they uncover tactics, strategies, andsecrets for using SEO to improve rankings and drive traffic tospecific sites. Additionally, the book contains two full-lengthannotated SEO reports to help you take your consulting to theprofessional level.
The Insider's Guide to:
Understanding search engine optimization like the pros
Making money from SEO consulting
Getting into the inner circles of the SEO industry
Choosing the right SEO troubleshooting tools for your SEOproblems
Fixing search engine penalties
Using your competitors to your advantage
Using alternative search engines
Testing your SEO for optimal performance
The Secrets series reveals:
Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider Tips - Expert advice to help you optimizeperformance
Valuable Insights - Eye-opening descriptions of poorlydocumentedor undocumented features and procedures
Unbeatable Advice - Real-world workarounds and little-knowntipsand techniques
About the Author
Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.
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Guys, this book is amazing. The moment you get it, you get the feel like you're reading a doctors pro guide to fix a heart.. It takes SEO to the professional level.
Most books I read on marketing, are a waste of money, and time that is worth money. Most books just spit the same water as every single site out there trying to put together what's-suposed to be 'content' but ends up looking like a keyword mob..
When you get someone to give out a book on SEO, you should think twice if that person is really going to reveal information that people takw thousands of dollars for.
This book is an exception. He really shares some secret knoledge that can help you out. He admits in the begining that the reason he is doing this is because he knows that he cant even compete with all the SEO companies, that come a dime a dozen.. But with this book he will get a name and whatever,,
If you guys have questions, here is my email [...]
The authors writing style is fun and educational at the same time. Tech geeks have a sense of humor that is a mix of dorky and oddball and his personality really comes out at fun times. It's a really good read for anyone that wants to double check they understand what they think they learned at some of the best industry conferences.
However, I do feel there is an advanced to expert level book waiting in the wings from this author. Having been the SEO specialist at one of the best industry companies, SEOmoz, I think he held back on providing some of the really neat tricks in his bag.
All around a great book to have in your library both physical and on the Kindle.
I'm not all of the way through the book yet so I don't have any complaints. The sales and marketing section of the book I could have written myself, since it pretty much follows my own methods with analyzing and pitching services to clients.
If you have some background already and hands-on SEO experience, you'll find a lot to like in this book. If you're just starting out, it's not going to hold your hand and direct you on every step.
I eagerly pre-ordered the book because I have read Danny's articles on SEOmoz. It came 7 days ahead of the scheduled release date so I was delighted with Amazon.
I started reading and I couldn't put it down. Maybe I'm a nerd but I live and breathe online marketing and SEO was the core of it all.
Here are some of the key takeaways:
1. SEO Consulting Process - Learn how to win clients, how much you should charge for your services (master services agreement,
NDAs, SOW) and the best deliverables/reporting for your clients.
2. Suggested SEO Pricing - Website Audit, E-Commerce Site Audit, Link Building, Reputation Management, Social Media Management,
Keyword Research and etc. (Very helpful if you are looking at doing consulting work, it is so hard to determine the right price
point on your own).
3. 58-Page Comprehensive Technical SEO Site Audit - Unless you paid for SEO site audits in the past you won't be able to get a more
in-depth sample. Oh and he also show you how to do the Site Audit as well.
4. How to Conduct an E-Commerce Audit - In my opinion the first 4 items are worth it's weight in gold for a SEO freelancer, SEO
consultant or even an SEO agency.
5. SEO for Local Business - What works and what doesn't: customer opinions/reviews, universal search, image search, video search
and ranking factors.
6. Optimizing for Alternative Search Engines - Amazon, YouTube, Facebook, Delicious, Flickr and Twitter (this help outline how
search and social is truly intersecting and in order to be successful on the web you need to go beyond Google).
7. The Essentials - The book includes an explanation of how SEO works, top SEO tools to use, finding and troubleshooting common and
advanced SEO problems and of course SEO Best Practices (some of which you can find on SEOmoz).
The bottomline: Danny makes SEO actionable for the average person, more importantly he makes it lethal for the seasoned SEO veteran
(you can become a superstar-SEO-ninja with this book).
Since the SEO field is always rapidly changing, I highly recommend picking up this book as soon as possible (today if you can) because it will give you 80-90 percent of everything you need to start consulting successfully with SEO right away. I teach SEO at a local community college and I am contemplating to make this a required reading, it is that good and applicable.