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Search Engine Optimization: SEO Secrets For 2011 Paperback – May 20, 2010

1.6 out of 5 stars 11 customer reviews

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Editorial Reviews

About the Author

Mike Monahan is the president of the Website Submission Engine and CTO of SEO Technology Masters (SEOTechMasters.com). For over 15 years he has taken on the toughest URLs and keywords for some of the nations largest companies to bring their websites to the top of the major search engines. He is a master of search engine optimization techniques using mathematical equations and test applications to determine the exact algorithm each search engine is utilizing to place their rankings.
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Product Details

  • Paperback: 268 pages
  • Publisher: CreateSpace Independent Publishing Platform (May 20, 2010)
  • Language: English
  • ISBN-10: 1452885443
  • ISBN-13: 978-1452885445
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 1.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #2,556,872 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
As others have pointed out, the author is clearly not a professional author and there are plenty of spelling and grammar errors in this book. But that's not the main reason this book is not worth buying.

The problem is that this book isn't worthwhile for anyone. There isn't anything valuable in this book for an SEO expert, and this book is a little too complicated for a beginner. Yes, when reading this book it might sound like a beginner could use this book to do SEO. But there are strategies in this book that aren't completely explained, and other strategies where steps are skipped. So when you actually sit down and try to implement the author's suggestions, often you won't be able to do it.

The author also makes a number of incorrect or confusing statements. For example, he treats AOL as a separate search engine from Google, when in fact Google actually runs AOL's search engine. The author also is obsessed with the keywords metatag, mentioning it as something important at least a half dozen times. But the keywords metatag hasn't been used by search engines for several years now. You would think that a book updated for "2011" would know that. It's also surprising that a "2011" book would have a list of old, outdated search engines on the back cover, such as Excite, Exactseek, LookSmart, Lycos, Netscape, whatUseek and SearchHippo. When is the last time you used one of those search engines? The author has clearly been using the internet for many, many years, but just because the author remembers using those search engines back in the 1990's doesn't mean you need to try and rank in those search engines today. Nobody uses them anymore.

As an example of a good title tag, the author gives one of the longest most convoluted examples of a title tag I've even seen.
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Format: Paperback
The reviewer by the nickname "Photography and Travel Buff" wrote a very detailed explanation of why this book is worthless from the professional point of view. Neither beginners nor experts should be buying it.

I would like to point out (and repeat) 2 things:

- Plenty of errors and typos in the text. Made me feel like the author who wrote this doesn't speak English very well.

- A lot of fake 5 star reviews. If you look into the authors of those reviews, you can see they only left reviews for 1 or 2 other SEO books and most of the time the reviews contain the same generic text. Made a mistake of not looking deeper into it before actually buying the book. Now I'll be more cautious with books that have 5 star reviews. Should have guessed better.
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Format: Paperback Verified Purchase
This book has most of the pertinent information for SEO, but compared to other books, the writing style is relatively poor and feels like it was rushed out the door to make a quick buck. The book has notes by someone named Jen scattered throughout the chapters, which point out all the problems with this author's typos, grammar and sentence structure. Yes, the author was so lazy he didn't even bother to heed the notes (all the typos, incoherent thoughts, and grammatical problems remain intact), nor remove them from the final product.

If you're a beginner, skip this book. There are other books out there that use better examples to help novice users to get a grasp around the concepts presented.

If you're looking for the "Secrets for 2011" -- well, these deal mainly with Bing and mobile site development and are a total of about 6 or 7 pages. Perhaps it's worth a skim at a local bookstore, but not worth the price of this entire book.
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Format: Paperback
Amazon should not delete the reviews that say the good reviews are fake. This book is written by a very dishonest SEO person. He does not know what he is doing and does not do what you paid him to do.

The company he works for lied to me non stop and did not do what I paid them to do. There are so many good books on SEO that have helped me a lot:

Amazon is not letting me insert product links right now. I have read "Get to the top on Google" and it is excellent.
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Format: Paperback Verified Purchase
I ordered the book, started reading it and found out that they had printed it with the editor's comments still intact.
I wasn't terribly upset that I got a published book with all the proofreader's comments inside of it. Mistakes do happen, especially when you use a second rate publisher like the one he used. But I am really upset that the author didn't take care of it and see to it (tried three times); he said he would, he didn't.
Worse, on the first request he BLAMED SOMEONE ELSE FOR ALLOWING THE BOOK TO GET PRINTED THE WAY IT WAS! HIS BOOK!
Now he assured me in his email that I would get the corrected copy... so they probably exist.
But although he promised me three times to get me a corrected copy, he did no more than forward my emails to the publisher... a dark hole of nothingness.
And Mike? If you're trying to remember the emails? It was the one that had on the subject line: Shame on You.
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By MDN on January 31, 2014
Format: Paperback Verified Purchase
I really thought there was something I didn't know. To my surprise I know all that is to be known that can be found in the internet, which is what was in this book.
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