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Search Engine Optimization: SEO Secrets For 2011 Paperback – May 20, 2010
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About the Author
Top Customer Reviews
The problem is that this book isn't worthwhile for anyone. There isn't anything valuable in this book for an SEO expert, and this book is a little too complicated for a beginner. Yes, when reading this book it might sound like a beginner could use this book to do SEO. But there are strategies in this book that aren't completely explained, and other strategies where steps are skipped. So when you actually sit down and try to implement the author's suggestions, often you won't be able to do it.
The author also makes a number of incorrect or confusing statements. For example, he treats AOL as a separate search engine from Google, when in fact Google actually runs AOL's search engine. The author also is obsessed with the keywords metatag, mentioning it as something important at least a half dozen times. But the keywords metatag hasn't been used by search engines for several years now. You would think that a book updated for "2011" would know that. It's also surprising that a "2011" book would have a list of old, outdated search engines on the back cover, such as Excite, Exactseek, LookSmart, Lycos, Netscape, whatUseek and SearchHippo. When is the last time you used one of those search engines? The author has clearly been using the internet for many, many years, but just because the author remembers using those search engines back in the 1990's doesn't mean you need to try and rank in those search engines today. Nobody uses them anymore.
As an example of a good title tag, the author gives one of the longest most convoluted examples of a title tag I've even seen.Read more ›
I would like to point out (and repeat) 2 things:
- Plenty of errors and typos in the text. Made me feel like the author who wrote this doesn't speak English very well.
- A lot of fake 5 star reviews. If you look into the authors of those reviews, you can see they only left reviews for 1 or 2 other SEO books and most of the time the reviews contain the same generic text. Made a mistake of not looking deeper into it before actually buying the book. Now I'll be more cautious with books that have 5 star reviews. Should have guessed better.
If you're a beginner, skip this book. There are other books out there that use better examples to help novice users to get a grasp around the concepts presented.
If you're looking for the "Secrets for 2011" -- well, these deal mainly with Bing and mobile site development and are a total of about 6 or 7 pages. Perhaps it's worth a skim at a local bookstore, but not worth the price of this entire book.
The company he works for lied to me non stop and did not do what I paid them to do. There are so many good books on SEO that have helped me a lot:
Amazon is not letting me insert product links right now. I have read "Get to the top on Google" and it is excellent.
I wasn't terribly upset that I got a published book with all the proofreader's comments inside of it. Mistakes do happen, especially when you use a second rate publisher like the one he used. But I am really upset that the author didn't take care of it and see to it (tried three times); he said he would, he didn't.
Worse, on the first request he BLAMED SOMEONE ELSE FOR ALLOWING THE BOOK TO GET PRINTED THE WAY IT WAS! HIS BOOK!
Now he assured me in his email that I would get the corrected copy... so they probably exist.
But although he promised me three times to get me a corrected copy, he did no more than forward my emails to the publisher... a dark hole of nothingness.
And Mike? If you're trying to remember the emails? It was the one that had on the subject line: Shame on You.
Most Recent Customer Reviews
Picked up this book as my segway into the world of SEO and found it well written and easy to read. Yes some of the information seems s bit dated but it makes for a comprehensive... Read morePublished on October 29, 2012 by shadi k
Stay away from this book and this author, nothing but trouble there. I agree with a lot of the lengthier negative comments. Read morePublished on November 2, 2011 by RJK
Why should I trust the skill of an author who was unconscious enough to publish his book with the editorial comments still in place?Published on September 8, 2011 by Jerry S
Seems as if this was self-published, however there are a few gems that make it worth the read. Much of these ideas are floating around the web in various sites, but it's handy to... Read morePublished on January 30, 2011 by J. M Schwartz