- Paperback: 336 pages
- Publisher: Visual; 2 edition (August 9, 2010)
- Language: English
- ISBN-10: 0470620757
- ISBN-13: 978-0470620755
- Product Dimensions: 7.4 x 0.8 x 9.1 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 74 customer reviews
- Amazon Best Sellers Rank: #1,937,217 in Books (See Top 100 in Books)
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Search Engine Optimization: Your visual blueprint for effective Internet marketing 2nd Edition
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From the Back Cover
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
Identifying your target audience
Using and optimizing meta tags
Optimizing your site for multiple browsers
Writing effective content
Building communities with blogs and forums
Using Google Analytics
Gaining exposure through social media
Creating pay-per-click campaigns
Maximizing the use of other search engines
Monetizing traffic on your site
"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." Rand Fishkin, SEOmoz
High-resolution screen shots demonstrate each task
Succinct explanations walk you through step by step
Two-page lessons break big topics into bite-sized modules
"Apply It" and "Extra" sidebars highlight useful tips
Target your audience, create strong pages, use keywords, and build links
Master powerful techniques with visual instructions
About the Author
Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.
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Top customer reviews
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I was looking for a book that could provide a high level overview of all the areas I need to be addressing on my website and where to turn to find subject matter experts (SME) for each of the topics. I don't expect authors to be SMEs on every topic. The book offers a great opportunity for readers to ensure they are addressing all the essential areas of SEO to be successful and offers guidance on where to turn to learn more.
I found that it was written in a way that enabled me to take action rather than reading hundreds of pages only to find a few nuggets of useful information. This book is packed with useful information that readers will turn to again and again.
I highly recommend this book if you're looking to take action and improve the ability of the search engines to find and evaluate your website. If you're looking for a book that reads like a novel, look elsewhere. This is book was designed for read, update your website, return to reading, do more work on your website, repeat.
This book is excellent for both a beginner (though I would recommend getting some vocabulary about web page design and the internet in general) and experienced professional because Kris is thorough and writes very clearly.
Psychological Health and Wellness
This book is very specific about techniques to use, and in my experience, it's correct in every area I've checked. The techniques used are based on a sensible approach--help the search engines do the job they want to do (provide relevant results) and you'll be successful.
The book is also very well organized. It's easy to find what you need, and the discussion will be short and to the point.
Frankly, after seeing so many poor books, including many I've spent hundreds of dollars to own, I was surprised to see so much useful information in one book available at a reasonable price.