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Search Engine Visibility 1st Edition

3.7 out of 5 stars 39 customer reviews
ISBN-13: 978-0735712560
ISBN-10: 0735712565
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Editorial Reviews

From the Back Cover

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive, home of I-Search discussion list; Moderator, bCentral Daily Digest

About the Author

Shari Thurow is a sought-after speaker and trainer on the topics of search engine-friendly web site design, web copywriting, and link development. A popular speaker at Search Engine Strategies, web site design, and online marketing conferences worldwide, Shari's sessions are very popular and four-star rated.

Shari Thurow is the webmaster and marketing director for GrantasticDesigns.com. She has been designing and promoting web sites since 1995, and she is outsourced to many firms throughout the United States. She has a 100 percent success rate for getting client sites ranked at the top of search engine and directory queries.

Shari has designed and successfully marketed web sites for businesses in fields such as medicine, finance, science, biotechnology, software, computers, online stores, e-commerce, real estate, manufacturing, art and design, marketing, insurance, employment, education, and law. Shari is also the founder of the I-Design Discussion List, which discusses all aspects of effective web design, including look and feel, navigation, ease of use, database management, and download speed.

Shari has been featured in many publications, including PC World, Crain's Chicago Business, Inc., MacWorld, and ComputerUser.com. She has also received numerous design awards and content awards, including top web site honors from Lycos, Business 2.0, and Computer User Magazine.

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Product Details

  • Paperback: 320 pages
  • Publisher: New Riders; 1 edition (January 9, 2003)
  • Language: English
  • ISBN-10: 0735712565
  • ISBN-13: 978-0735712560
  • Product Dimensions: 7 x 0.6 x 9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #3,914,299 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Gilles Belin on February 3, 2003
Format: Paperback Verified Purchase
I read this book over the weekend and my advice to you all SEOer, pass your way ... you won't learn anything new.
I'm sorry :) if I was not supposed to read this book, but this is clearly material aimed at beginners to website development and to search engine promotion.
Moreover the 5 chapters that compose this book (sold for 300 pages) span over 225 pages with a third-of-the-page right margin ... this book could be half its size.The rest is forewords, introduction, link list, glossary, index and a free chapter of another book "Speed up your web site" (nothing-new-here-also).
The five chapters are :
- Before you build (36 pages)
- How to build better web pages (72p)
- Page design workarounds (47p)
- After your site is built (47p)
- Best practices : the Dos and Don'ts of Search Engine Marketing (17p)
I only give two stars now because nowhere is this book clearly advertised as a book for beginners.
The back-cover tells : "This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs" ... I find it hard to believe that we can still find developers and designers... that don't know those basic facts about website building.
But give me that book 5 years ago and I would have loved it :)
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Format: Paperback
Only half of the book talks about how to work with search engines. The rest of the book is filled with quick and dirty type of discussions about web usability -- you can get a better usability book than this.

If you are a technical person, forget about buying this book; you can find better information off the Web (or better still, you already know what she has to say!) If you are a non-technical person, I'd recommend you to do some research on the Web and spend your hard earned money somewhere else.

The book is now pilled up with my old magazines in my bathroom for occasional quick reading.
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By A Customer on June 12, 2003
Format: Paperback Verified Purchase
I agree with the guy who said that the book is mostly her opinion on what makes good designs.
There is very little actual SEO information and what can be found is very basic in nature. You can find much more information from free websites.
There is also an excessive amount of fluff. For instance she spends an entire page explaining what a URL is. Maybe she thought her target audience was the Internet ignorant.
She also contradicts herself sometimes. For instance she uses the example of a site called "TranquiliTeas" and says that it would be unethical to separate the run-on just to increase keyword density because that is not the true site name. One inch down on the page she then advocates leaving off ".Inc" for this exactly purpose. (actually she claims that its because people don't search for "Inc." but of course people don't search for "TranquiliTeas" either). In any case you're doing the same thing, changing the actual company name to increase relevance. Depending on which part of the page you're reading its either spam or good practice.
Of course if you want my opinion the correct advice would be to plan for promotion before you form your business, and so when naming your business include a space between your keywords. So in other words, don't name your site "CarParts" name it "Car Parts." Problem solved.
My recommendation? Don't buy it, but if you must have it find it at a library (if possible). It'll only take a day or so to get the few bits of useful info out of the book.
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This book puts search engine optimization in perspective. If you've been looking at the web sites of search engine optimization firms and not been able to figure out what it is they do, this book will clue you in as to what you should expect to hear from a reputable company. It may also be an eye opener if you think attaining top rankings in the main search results on engines like Google is as simple as breaking out the checkbook and paying some company to "do optimization" without making any changes to your website (though there are some companies that can pull this off for surprisingly long periods of time).
Search Engine Visibility is the first book I've ever seen that acknowledges search engine optimization does not exist in a vacuum separate from the business or philanthropic goals of a website. Search engine optimization should be an integral part of the planning and design stages of any website. It's refreshing to see a publication that emphasizes this.
This book will help you understand what you can do to increase search engine referrals and further your business goals without spamming the engines. [Though if you take everything in this book literally you may be scared that if you put a few words in your meta tags that don't appear in the copy of your page Google will ban your site - that's just not going to happen, but you do put your site at risk if you resort to some of the other Spam tactics mentioned in the book]
You'll learn best practices in:
* Keyword research and selection
* Site design and layout
* Designing search engine friendly navigation systems
* Crafting keyword (and user!
Read more ›
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