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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by [John Battelle]
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Kindle Edition

4.3 out of 5 stars 151 ratings

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Editorial Reviews

Review

"Both as a company and as a concept, Google has transformed the Internet and the entire cosmos of knowledge. John Battelle has written a brilliant business book, but he's also done something more: he's used the amazing saga of Google to explore what it means to search. All searchers should read it." Walter Isaacson, CEO of the Aspen Institute; former editor of Time "This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading. If you want to know why Google-think really does change everything, this is the book for you." Seth Godin, author of All Marketers Are Liars and Purple Cow "Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. Now he coughs up a book that combines terrific reporting with rigorous analysis and joints-after-midnight ruminations on where this company and technology are taking us. If you want to understand the rise of the search economy and culture, you need to read this book." John Heilemann, author of Pride Before the Fall "Battelle has done two things with this book. He's figured out why 'search' is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story." John Huey, Editorial Director, Time Inc. "A must read for anyone endeavoring to understand one of the most important trends of this generation: organizing the world's information and making it universally accessible." Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley "A terrific book. The Search makes clear that despite the many losers over the years and the few still-standing winners, the search industry remains at a very early stage of development. Searching is fine, but actually discovering answers will be even better." L. Gordon Crovitz, Dow Jones --This text refers to an alternate kindle_edition edition.

From the Back Cover

"The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed."
USA Today

"John Battelle is Silicon Valley’s Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider….The result is a highly readable account of Google’s astonishing rise."
The Economist

"It’s a fascinating story, and Mr. Battelle… tells it well."
The Wall Street Journal

"A surprisingly gripping story…The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution."
Wired News

"Battelle…manages to keep things compelling, adding his own trenchant analysis about what Google’s rapid evolution and powerful technology might mean for the company and our society as whole."
—The Associated Press

"A compelling glimpse of the search industry’s early years."
BusinessWeek

"Deeply researched and nimbly reported."
Publishers Weekly

"Indispensable."
London Review of Books

"John Battelle has written a brilliant business book, but he’s also done something more: he’s used the amazing saga of Google to explore what it means to search. All searchers should read it."
—Walter Isaacson, CEO of the Aspen Institute; former editor of Time; former CEO of CNN

"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book."
—John Heilemann, author of Pride Before the Fall --This text refers to the paperback edition.

Product details

  • ASIN : B004IE9QFO
  • Publisher : Portfolio (September 8, 2005)
  • Publication date : September 8, 2005
  • Language : English
  • File size : 935 KB
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 320 pages
  • Lending : Not Enabled
  • Customer Reviews:
    4.3 out of 5 stars 151 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
151 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on May 18, 2012
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7 people found this helpful
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Reviewed in the United States on January 6, 2006
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One person found this helpful
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Reviewed in the United States on February 7, 2006
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Top reviews from other countries

Jeremy Walton
4.0 out of 5 stars The Searchers
Reviewed in the United Kingdom on May 19, 2017
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Serghiou Const
5.0 out of 5 stars The power of Search: a boundless potential
Reviewed in the United Kingdom on May 9, 2006
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3 people found this helpful
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Aaron Jackson
5.0 out of 5 stars Really interesting
Reviewed in the United Kingdom on August 15, 2013
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Ceara
5.0 out of 5 stars Awesome!
Reviewed in the United Kingdom on January 14, 2018
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Stephen
2.0 out of 5 stars I thought this would be a good read. Maybe it's just me but it's a ...
Reviewed in the United Kingdom on September 21, 2016
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