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Search and Social: The Definitive Guide to Real-Time Content Marketing Paperback – November 6, 2012

4.9 out of 5 stars 15 customer reviews

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Editorial Reviews

Review

"Finally a social media book gets it right. When planning for success in search and social, the content marketing strategy comes first. Please, take this book and give it to your lead digital strategist and CMO."
Joe Pulizzi, Founder, Content Marketing Institute

"This is like a step-by-step manual on how we built a software company with 100,000+ customers out of a blog, with no outside investment and zero advertising. This is the real deal for any company looking to succeed with social media and search engines."
Brian Clark, Founder and CEO, Copyblogger Media


"Rob Garner's book is by far the most comprehensive, timely, and well-written how- to guides on how to leverage your social influence to rank higher in search engines and on social Web sites. I literally couldn't stop reading--it was that enjoyable. If you have an account on Facebook or Twitter and own a business...buy this book and learn specific, actionable strategies to make more money from search and social."
Kristopher B. Jones, Chairman of Internet Marketing Ninjas and best- selling author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing


" Rob Garner is a search marketing stalwart and long time industry commentator. His new book provides revealing insights into real-time marketing and how practitioners can take advantage of tools and techniques to maximize ROI. These days you can't say 'search' without saying 'social.' So read the book that explains it all and glues the two together."
Mike Grehan, Publisher: ClickZ, Search Engine Watch and producer  SES Conference & Expo

"Search. Social. Content. Community. There are compelling books on every 'modern' marketing discipline; but few, if any, authors pull together so many functions into one cohesive whole as succinctly as Garner does. He makes the future accessible."
Joe Chernov, Content Marketing World's 2012 Content  Marketer of the Year

"As an author myself, I realize the effort and pain that goes into writing a book. And the approach Rob has taken is excellent. This book covers all of the key elements of search and social with explanations, examples, common issues, bulleted lists and more. It questions and explains the common concerns of anyone trying to succeed in this rapidly changing space. My best comment is that I will buy copies for my staff."
Bruce Clay, President, Bruce Clay Inc., author of Search Engine Optimization All in One for Dummies

From the Author

Thanks for checking out this page for the book. In the first two chapters, I make the intellectual case for both real-time content marketing, and search and social as an independent discipline. Overall, there is something here for every Internet marketer, and I believe I have successfully merged some difficult theoretical concepts directly into day-to-day strategy, planning, and logistics of digital marketing. Many books focus on just the 30,000 foot view, and others are deep in the weeds. This book does a little bit of both, and that's a good thing. Not only will you understand the big picture, but you will also be able to put it into practice.

At over 400 pages, this is not a book you just sit down and read from cover-to-cover, though you are welcome to do so. It is a book that you will be reaching for over and over again as you get a handle on the combined search and social elements of a variety of tactics and strategies.

Use it to find a quick answer, develop a deep strategy, or to help your own clients and people you work with to develop a common language and understanding around modern Internet marketing strategies and tactics.

I hope the book serves you well!
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Product Details

  • Paperback: 408 pages
  • Publisher: Sybex; 1 edition (November 6, 2012)
  • Language: English
  • ISBN-10: 111826438X
  • ISBN-13: 978-1118264386
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #215,913 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Thank You on November 13, 2012
Format: Paperback
Finally, a comprehensive guide to mastering the two most important current channels to marketers. The power of Search is a proven powerhouse to marketers. Social is the playing field that can help companies leapfrog their competitors. Without the right approach to handling both, marketers could really be missing out. I loved the insights and inspirational action steps Mr. Garner details in this very accessible book. Search marketers, be prepared to conquer social. Social marketers, finally harness the power of search. Great buy!
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Format: Paperback
I've been reading Rob's columns in MediaPost for years and he's always brought a unique forward-looking perspective that remains grounded in the realities of today's landscape. This book builds on that formula to provide a comprehensive framework for marketers to think about where the digital world is going and how to capitalize on current opportunities. One part narrative and one part textbook, Search and Social is an essential guide for anyone looking to take their marketing programs to the next level. With a mix of interesting anecdotes, insights and how-to steps, Rob shares everything you need to know to master real-time marketing.
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Format: Paperback
This is a great book if you're in the digital space. It speaks to search & social in a variety of ways - from how they started to what they'll be doing in the future. It's a hefty book (it's over 400 pages), but it's easy to read and it's full of great info. Expect to do lots of highlighting and bookmarking.
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Format: Paperback
Rob's book nails some of the latest tips and best practices for content marketing through search and social media. With the explosion of social media, a whole load of marketers have popped up as so-called social media experts, but few of them have the experience and discipline of search engine marketing which is so inextricably linked to social.

Rob does have that experience......in spades, and he's not afraid of letting you into all of his secrets either.

This book contains so much invaluable information that helps the reader utilize these two channels and combine them in a much more powerful way than if they were promoted on their own.

You will learn much from these 408 pages.
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Format: Paperback
Rob has done a great job of distilling complex concepts to help brands of any size take advantage of the indisputable relationship between social media and search. Whether you are a content or in-bound marketer, blogger, SEO, website strategist or building your own website, this book will help you plan, write and optimize more effectively.
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Format: Paperback
Rob Garner shares his vast experience in the field of SEO, Social Media and Content Marketing in this book and leaves no stone uncovered. The book contains specific tactics and examples as well as strategy & insights that are more universal and will withstand the test of time as social networks come and go and algorithms change and get refreshed. This is a must read for anyone who is interested in real-time marketing through search, social media and content.
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Format: Paperback
I really can't say enough about this book, so I won't try to summarize and inevitably do it an injustice. If you're in marketing and you want to get left behind, don't buy Search & Social. What Rob Gardner does in this book is nothing short of incredible. One of the few books that I can say truthfully made content, social, and search click together for me. I don't buy many books at full price, but this one made the cut. I'll reference it repeatedly, and as a marketing nerd, I read the entire thing front to back and loved every page. Get your highlighters, sticky notes, and bookmarks ready. Ignore this book at your own risk.
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Format: Paperback
Rob Garner's Search and Social is jampacked with tips and tactics that all marketers beginners to advanced can benefit from. There are lots of books on search and many books on social media, but this one stands out in that it tackles the difficult linkages between search and social. It makes them clear and offers real tactics for a marketer to use to create the linkages for their business. Rob's style is practical and focused. There is no fluff, just lots of great insightful information. This is a book that I will strongly recommend to colleagues and clients. Bravo!
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