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Search and Social: The Definitive Guide to Real-Time Content Marketing Paperback – November 6, 2012
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Joe Pulizzi, Founder, Content Marketing Institute
"This is like a step-by-step manual on how we built a software company with 100,000+ customers out of a blog, with no outside investment and zero advertising. This is the real deal for any company looking to succeed with social media and search engines."
Brian Clark, Founder and CEO, Copyblogger Media
"Rob Garner's book is by far the most comprehensive, timely, and well-written how- to guides on how to leverage your social influence to rank higher in search engines and on social Web sites. I literally couldn't stop reading--it was that enjoyable. If you have an account on Facebook or Twitter and own a business...buy this book and learn specific, actionable strategies to make more money from search and social."
Kristopher B. Jones, Chairman of Internet Marketing Ninjas and best- selling author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
" Rob Garner is a search marketing stalwart and long time industry commentator. His new book provides revealing insights into real-time marketing and how practitioners can take advantage of tools and techniques to maximize ROI. These days you can't say 'search' without saying 'social.' So read the book that explains it all and glues the two together."
Mike Grehan, Publisher: ClickZ, Search Engine Watch and producer SES Conference & Expo
"Search. Social. Content. Community. There are compelling books on every 'modern' marketing discipline; but few, if any, authors pull together so many functions into one cohesive whole as succinctly as Garner does. He makes the future accessible."
Joe Chernov, Content Marketing World's 2012 Content Marketer of the Year
"As an author myself, I realize the effort and pain that goes into writing a book. And the approach Rob has taken is excellent. This book covers all of the key elements of search and social with explanations, examples, common issues, bulleted lists and more. It questions and explains the common concerns of anyone trying to succeed in this rapidly changing space. My best comment is that I will buy copies for my staff."
Bruce Clay, President, Bruce Clay Inc., author of Search Engine Optimization All in One for Dummies
From the Author
At over 400 pages, this is not a book you just sit down and read from cover-to-cover, though you are welcome to do so. It is a book that you will be reaching for over and over again as you get a handle on the combined search and social elements of a variety of tactics and strategies.
Use it to find a quick answer, develop a deep strategy, or to help your own clients and people you work with to develop a common language and understanding around modern Internet marketing strategies and tactics.
I hope the book serves you well!
Top Customer Reviews
Rob does have that experience......in spades, and he's not afraid of letting you into all of his secrets either.
This book contains so much invaluable information that helps the reader utilize these two channels and combine them in a much more powerful way than if they were promoted on their own.
You will learn much from these 408 pages.
Most Recent Customer Reviews
Social media is becoming a frenzied Michael Crichton swarm, and making sense of it all takes real talent...which Rob Garner appears to have in spades. Read morePublished on October 29, 2013 by Lee Troxler
This is an excellent book that breaks down the relationship between search engine optimization and social media. Include helpful best practices and examples! Kudos to Rob Garner.Published on May 20, 2013 by Jessica Grammer
There are a couple of very important concepts at the start of this book:
- That "social velocity" - ie the amount of attention a web page is getting in social media from... Read more
Just when you think you know... then comes Rob Garner's "Search & Social". Easy to follow proven strategies that work in real-time marketing!Published on April 1, 2013 by Host4u2
"A must have blueprint for anyone who wants to be successful with online initiatives and attract new traffic & leads to their business."Published on February 20, 2013 by D Lay
I think Rob has managed to clarify the increasingly stronger link between search and social without falling into the trap of just considering the features of any given popular... Read morePublished on February 10, 2013 by Bud Gibson