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Searchial Marketing:: How Social Media Drives Search Optimization In Web 3.0 Paperback – February 18, 2011
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Top Customer Reviews
Are you a social media newbie? No worries, Dr. Glazier starts at the VERY beginning, explaining exactly what social media is, how it works, and why it's critical for you to start participating in this fast-moving phenomena. The information is presented in a hierarchal manner with pros and cons for each alternative so you can easily start with the most important first. You can also get a good idea about which areas in SMM will work best for your situation, and which ones feel like the best fit for your interests and abilities.
Besides taking you step-by-step in developing your own SMM strategy and implementation, he also provides a wealth of resources to help you keep current with emerging trends and technologies in this amazingly fast-paced digital world. He also has several appendices that provide specific, tailor-made advice for medical organizations, clinics and hospitals, medical providers, and biotech and pharmaceutical companies - but the advice in this book works for ANYONE and everyone. If for no other reason, get this book and put it to use building your own personal brand - your future employers will be searching to see how savvy you are in this new world.
The concept of keyword optimized posts and tweets is an area I feel could have been expanded upon with more examples. Plenty of resources are given though. The first three quarters of the book can be applied to any business. The last quarter is primarily geared toward the medical profession. Dr. Glasier has done a great job presenting comprehensive social media marketing research he has tested firsthand. I look forward to the fruitage as I continue applying new things learned. Thanks for sharing.
|Length: 1:16 Mins|
I think coining the term "Searchial" is a master stroke combining the best of social and search and I hope it sticks. This book goes a long way to making that happen.
There are so many books concerned with simply "relationship building" within social media, that they forget all business' underlying goal is profitability. Of course, relationship building within the context of creating passionate and genuine customer service should be the goal of all businesses, but so should profitability. Dr. Glazier really helps clarify this point in making sure to demonstrate concrete examples of ways in which social media can bring measurable results to fruition. He shows that it's the search related byproducts of social media that are the true gold resulting from a business' efforts in this area.
I highly recommend Dr. Glazier's books to all members of the small business community. From social media beginners to seasoned pros, "Searchial Marketing" can provide you with some solid insights in how to make your social media efforts truly pay off in this new and highly complex world of web search. From here on out, all businesses will become increasingly dependent on search generated consumer bases, and I highly recommend this book to those interested in capitalizing on this trend.
Most Recent Customer Reviews
This book is probably a little dated at this point, but that is part of the territory when you are purchasing a book about technology.Published on December 4, 2013 by Cassia
I can't begin to explain how much I enjoyed Dr. Alan Glazier's "Searchial Marketing"! This is a must read for anyone who has a "small" business (as compared to a larger corporate... Read morePublished on June 19, 2012 by Barnylee
After reading all of the other reviews, the genius of this book really hit me: It seems as if the publisher or author of this book has given us a live example, right here on... Read morePublished on May 1, 2012 by Marcello LaChampe
If you are thinking about implementing a social media strategy, this book is a must read. Every Optometrist that wants to connect with their patient base in a more meaningful way... Read morePublished on November 5, 2011 by Bruce L.
Searchial Marketing takes the cake! This is a fantastic read for anyone in the business community. I can honestly say that I feel much more secure with my own personal business... Read morePublished on August 13, 2011 by Ian F
Dr. Glazier has created a true social media resource for the offline business that is looking to implement some or all of the tools available on the web. Read morePublished on May 30, 2011 by derekxdc