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Searchial Marketing:: How Social Media Drives Search Optimization In Web 3.0 Paperback – February 18, 2011
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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The concept of keyword optimized posts and tweets is an area I feel could have been expanded upon with more examples. Plenty of resources are given though. The first three quarters of the book can be applied to any business. The last quarter is primarily geared toward the medical profession. Dr. Glasier has done a great job presenting comprehensive social media marketing research he has tested firsthand. I look forward to the fruitage as I continue applying new things learned. Thanks for sharing.
Are you a social media newbie? No worries, Dr. Glazier starts at the VERY beginning, explaining exactly what social media is, how it works, and why it's critical for you to start participating in this fast-moving phenomena. The information is presented in a hierarchal manner with pros and cons for each alternative so you can easily start with the most important first. You can also get a good idea about which areas in SMM will work best for your situation, and which ones feel like the best fit for your interests and abilities.
Besides taking you step-by-step in developing your own SMM strategy and implementation, he also provides a wealth of resources to help you keep current with emerging trends and technologies in this amazingly fast-paced digital world. He also has several appendices that provide specific, tailor-made advice for medical organizations, clinics and hospitals, medical providers, and biotech and pharmaceutical companies - but the advice in this book works for ANYONE and everyone. If for no other reason, get this book and put it to use building your own personal brand - your future employers will be searching to see how savvy you are in this new world.
Thanks Alan. Well done!
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I think coining the term "Searchial" is a master stroke combining the...Read more