Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $4.92 shipping
Searchial Marketing:: How Social Media Drives Search Optimization In Web 3.0 Paperback – February 18, 2011
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Are you a social media newbie? No worries, Dr. Glazier starts at the VERY beginning, explaining exactly what social media is, how it works, and why it's critical for you to start participating in this fast-moving phenomena. The information is presented in a hierarchal manner with pros and cons for each alternative so you can easily start with the most important first. You can also get a good idea about which areas in SMM will work best for your situation, and which ones feel like the best fit for your interests and abilities.
Besides taking you step-by-step in developing your own SMM strategy and implementation, he also provides a wealth of resources to help you keep current with emerging trends and technologies in this amazingly fast-paced digital world. He also has several appendices that provide specific, tailor-made advice for medical organizations, clinics and hospitals, medical providers, and biotech and pharmaceutical companies - but the advice in this book works for ANYONE and everyone. If for no other reason, get this book and put it to use building your own personal brand - your future employers will be searching to see how savvy you are in this new world.
There are so many books concerned with simply "relationship building" within social media, that they forget all business' underlying goal is profitability. Of course, relationship building within the context of creating passionate and genuine customer service should be the goal of all businesses, but so should profitability. Dr. Glazier really helps clarify this point in making sure to demonstrate concrete examples of ways in which social media can bring measurable results to fruition. He shows that it's the search related byproducts of social media that are the true gold resulting from a business' efforts in this area.
I highly recommend Dr. Glazier's books to all members of the small business community. From social media beginners to seasoned pros, "Searchial Marketing" can provide you with some solid insights in how to make your social media efforts truly pay off in this new and highly complex world of web search. From here on out, all businesses will become increasingly dependent on search generated consumer bases, and I highly recommend this book to those interested in capitalizing on this trend.
Most recent customer reviews
I think coining the term "Searchial" is a master stroke combining the...Read more