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A Swiss Army Knife for Social Media Marketing
on April 20, 2011
The good new is that I have finished reading Dr. Glazier's new book "Searchial Marketing," and was blown away by the depth and breadth of knowledge and information he presents on making the most effective use of social media for marketing. This is a concise but extremely comprehensive view of the seemingly bewildering array of social media sites, such as Facebook, Twitter, youtube, LinkedIn and so many more.
Are you a social media newbie? No worries, Dr. Glazier starts at the VERY beginning, explaining exactly what social media is, how it works, and why it's critical for you to start participating in this fast-moving phenomena. The information is presented in a hierarchal manner with pros and cons for each alternative so you can easily start with the most important first. You can also get a good idea about which areas in SMM will work best for your situation, and which ones feel like the best fit for your interests and abilities.
Besides taking you step-by-step in developing your own SMM strategy and implementation, he also provides a wealth of resources to help you keep current with emerging trends and technologies in this amazingly fast-paced digital world. He also has several appendices that provide specific, tailor-made advice for medical organizations, clinics and hospitals, medical providers, and biotech and pharmaceutical companies - but the advice in this book works for ANYONE and everyone. If for no other reason, get this book and put it to use building your own personal brand - your future employers will be searching to see how savvy you are in this new world.