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The 70 Second Difference: The Politically Incorrect, Brutally Effective, and Occasionally Amusing Guide to Exercise, Diet, and Getting into Shape FAST Paperback – October 3, 2016
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About the Author
Co-authored by Helen Renée and Brian Sterling-Vete. Helen is an ISOfitness™ exercise specialist and competitive Bikini Fitness Athlete from the United States. She went from 40lbs overweight, to a size ZERO Bikini Fitness Athlete in just 8 months! Helen now teaches the ISOfitness™ system in video-led online workout routines, webinars, live seminars and corporate fitness workshops. Brian Sterling-Vete Ph.D. is a British author, Guinness World Record Holder, and martial arts instructor. As a veteran strength and fitness coach, Brian trained with, and coached his friend and 4 Times World’s Strongest Man, Jon Pall Sigmarsson of Iceland in strength and the martial arts. Brian worked with BBC TV News and is a TV broadcaster with a non-nonsense, entertainingly politically incorrect, and direct approach to fitness and body shaping which gets results.
Top customer reviews
Quickly got tired of the go nowhere extraneous information, started skipping ahead. Got frustrated with that and went straight to the back of the book for the exercises.
A quick glanced at that, which was basically a isometric deadlift, lead me to the conclusion;
this is the only work out her frail vegan body can handle
Whether you want low impact exercises or dieting information, l recommend looking elsewhere.
Going to start with the bads:
- Ok, first, a HUGE glaring (and dangerous) error in the book regarding isometrics and heart disease: no, isometrics won't halt or reverse heart disease. Period. Heart disease is a diet-induced issue for 99% of the population and how do you heal it? Diet...plain, simple and proven. Period. Dr. Caldwell Esselstyn, Dr. K. Lance Gould, etc.--MDs who have objectively proven how heart disease is halted and/or reversed.
- Repetitive information. eg The section demonstrating the exercises is simply pages of Helen showing the same seven exercises with descriptions with one or two new exercises added per section.
- John Little had published most of the scientific research in his book Max Contraction series several years ago; sure, a lot of this is also available for free on the web but the book does save some hunting and searching.
- Diet...huh? The book spends quite a bit of time and energy recommending against products like Whey Protein (with very good reason) and dairy in general and advocates a vegan or near-vegan diet. Great. So, is there a diet either of the authors would recommend that helped Helen, for example, get in shape for her contests? Nope.
- Training. A lot of exercises with a product that they like called the Iso-Bow. Ok, how about other options--like applying the program to barbells, etc., for those of us that like that option, and, we can measure our progress (which is discussed in the book). Again, no--just a lot of focus on the Iso-Bow. Also, why not set out sample workouts for each level of intensity along with isometric training options discussed in the book. For example, a 70% intensity program with Monday - Friday workouts vs. a 100% intensity M/W/F program.
- Food truths. Kudos to the authors for explaining the BS surrounding protein, Whey supplementation, etc. Wish more authors, magazines, etc., would come clean. Evena diet high in good fats, vegetables with minimal protein would be better than 99% of the 'bodybuilding diets' that are out there.
- Workout. I welcome the fact the authors show objectively that the need for high volume nonsense pushed by the bodybuilding magazines.
- I also like the fact Sterling Vete calls about the BS regarding claims this program or that program will make you a superstar or world champ. Genetics.
- Finally, I appreciate the recognition that one set at 70% daily for 7 - 10 seconds, or, 100% for 3 - 7 seconds a few times a week will meet your strength needs.
Summary? The book could have some great potential for beginner, intermediate or advanced trainers, but, there's a lot of missing information.