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The 45 Second Presentation That Will Change Your Life (30th Anniversary Edition) Paperback – June 21, 2010
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About the Author
Don has authored and sold over 5 million copies in 20 languages of his book The 45 Second Presentation That Will Change Your Life. He has also produced numerous CDs and seminars teaching others how to own their lives. Nancy is C.E.O. of fun and works as a network marketing trainer and a motivational speaker. Together Don and Nancy have created a complete line of network training tools, not to mention they have built their own personal down line from 4 distributors to over 800,000 in less than 16 years. Currently over 3,000 new distributors are added to their organization monthly! Their system works.
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And since Network Marketing takes its roots from the free enterprise system, it does make sense to talk about it to all who would be disposed to taking advantage of it. This populist orientation dictates that this business model should be presented in simple a manner.
Boiling down a matter to 45 seconds is probably stating it in the simplest possible way. That is what Don has done in each of the ten presentations on Network Marketing practice.
The core of this book starts in chapter II with an explanation of how Network Marketing works by using the concept of 2 by 2, 3 by 3 up to 5 by 5. That is, you sponsor 2 and those 2 sponsor 2 etc. I love the “Third-Party Invitation” because it melts resistance. You will find in it chapter VII. The ten presentations end in chapter XI with “The Pentagon of Growth”, which talks about how your organisation should grow.
The other chapters of the book cover sundry practical issues in Network Marketing, including objections handling.
Read this book for the nuggets of Network Marketing wisdom. You will find very useful for training those you sponsor.
It is not a new book but I know for a fact that some of the leading MLM income earners in the world have read it and are using its principles. How do I know that? I know it because I have been to their seminars and heard them espousing the very words this book uses. One even paraphrased the 'motivation from above being a hot bath.' quote.
There are long and hard-to-read books on how to approach MLM but this is neither. I read it in a couple of hours while waiting for an appointment. There is no easy path to success in MLM but one of the things one needs to do is read and educate oneself. This book is a must read for the self education all serious MLMers.
If you are looking to build the slow, ineffective way, then this book is great for those types of presentations. This book is better off being borrowed than bought.
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To your success,